With over 39 years of experience in event marketing, I am the Owner Partner and CMO of NASA Searchlights, a company that specializes in massive optics "Tribute Lights" visible for miles. I have worked with major marketing departments to initiate, coordinate, and implement promotions citywide, statewide, and nationwide, using searchlights as one of the most effective OOH advertising tools.I have a passion for creating original and innovative marketing concepts that draw attention to products, venues, and events, and away from the competition. I have partnered with local contacts and opinion leaders to generate broad reaching mission opportunities that align with the strategy to grow the user base. I have also introduced the latest in searchlight technology to exhibitors at trade shows, creating a gigantic billboard that can be seen from miles around. I enjoy helping other marketing professionals promote their events with new and unique ideas, and achieving the most satisfying results.