At O Brien Biz, I lead a team of 9 professionals in crafting bespoke Sales & Marketing Automation Strategies. We reject the traditional ‘money pit’ marketing paradigm, focusing instead on lean, data-driven approaches that deliver maximum ROI.The Methodology we use is called the ‘OB Method’ which converts raw data into actionable insights, creating a streamlined Sales Management Ecosystem that drives results. To date, I’ve helped clients achieve up to 30% revenue uplift and optimized sales funnels that took businesses from $3M to $4M in just one year.Ready to take your sales strategy to the next level? Start by getting your personalized AI Funnel Review today—free for a limited time. Just book a meeting and mention the "Freebie" to get Your Free ‘10 Proven Strategies to Boost Your ROI’ Report”

Leadership in Sales & Strategy ExecutionSpearheaded the MSP Onboarding Initiative: Orchestrated a seamless onboarding experience for Managed Service Providers (MSPs) through our Veeam Self Provisioning Portal, ensuring rapid activation and operational readiness.North American Cybersecurity and DR DR Runbook Rollout: Led the cross-regional launch of our Cybersecurity and Disaster Recovery (DR) Runbook, offering comprehensive training and resources to MSPs and IT departments across the USA and Canada.Key Achievements:Strategic Revenue Growth: Elevated MSP onboarding rates by 35%, generating a significant uplift in revenue for our Veeam solution suite. Utilized analytics and feedback loops for continuous process optimization.Customer Retention Mastery: Devised and rolled out targeted training and resource optimization programs, strategically reducing client attrition by 20%. The initiative not only retained existing business but also fostered customer loyalty and satisfaction.Innovative Cost Management: Revolutionized the marketing cost structure by pioneering automated email campaigns. Achieved an 80% reduction in operational costs while increasing customer engagement, setting a new standard for marketing efficiency within the organization.

During my extended tenure at Tenego Partnering, I was the driving force behind transformative sales and marketing initiatives that led to measurable growth. I leveraged my strategic and operational expertise to benefit a diverse clientele, ranging from Fortune 500 corporations to agile SMEs in sectors like Fintech and Healthcare.Core Responsibilities:Strategic Leadership: Orchestrated over 20 high-stakes business development projects through direct initiatives or strategic alliances, globally operationalizing these ventures across diverse geographical zones.Lead Conversion & Revenue Growth: Spearheaded the conversion of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), driving significant revenue generation and client base expansion.Operational Excellence: Conceived Tenego's operational framework, laying the groundwork for a structured approach to capability and process management.Global Team & Partner Management: Coordinated with Tenego’s international offices and partners for global sales initiatives. Oversaw the recruitment and management of a Business Development Team spread across three continents.Marketing Innovation: Led the development and execution of data-driven marketing campaigns, utilizing tools like Cold Calling 2.0 and CRM software to engage targeted audiences effectively.Key Achievements:Business Transformation: Pioneered operational process and capability development, transitioning Tenego into a more agile, results-driven organization.Rapid Revenue Growth: Played a pivotal role in expanding our client base, directly contributing to a surge in revenue.Multi-Channel Outreach: Successfully deployed comprehensive outreach strategies, engaging prospects at multiple touchpoints and driving higher engagement rates.

I'm not just a business professional; I'm a multi-faceted performer who knows how to own the stage and captivate audiences. As a part-time dynamo in comedy and improv, I lit up venues across the Ireland, showcasing my versatility in the performing arts.Highlights:Laughter Maestro: Rocked Comedy Gigs and Improv Shows all over Ireland, offering audiences an unforgettable blend of wit, satire, and spontaneity.Comedy Elite: Battled my way to the finals of the prestigious Mill Theater Dundrum Comedy Competition, landing in the top 10 out of 40 masterful performers.Screen Presence: Flexed my acting muscles as an extra on the acclaimed historical drama series, "The Tudors," filmed in the scenic landscapes of County Wicklow.Skills:Not just a one-trick pony, I also possess key skills in Marketing and Sales, offering a unique blend of business acumen and creative flair.

Overview:At Eirtronix, a cutting-edge start-up specializing in high-power, energy-efficient lighting solutions, I led a whirlwind of sales initiatives that brought luminescence to the bottom line. Here, I was instrumental in driving the business from its infancy, replacing traditional lighting solutions with our innovative, energy-efficient, solid-state lighting technologies.Key Achievements:Orchestrated a comprehensive business development plan, targeting not just sales but also profit objectives, creating a roadmap for scalable growth.Developed and executed action plans that opened new revenue streams, transforming sales leads into gold mines and infiltrating untapped markets.Delivered razor-sharp, timely feedback to C-suite executives, shaping strategic decisions with data-driven performance metrics.Represented Eirtronix at key trade shows, conducting eye-opening presentations that positioned us as leaders in the lighting innovation sector.Seamlessly coordinated with partners to identify high-potential projects, delivering specialized product training and literature that supercharged our salesforce.Spearheaded B2B customer service initiatives, promptly resolving inquiries and issues for our UK and Irish clientele, fortifying brand trust.

In a critical Account Management role at Evros, I directed high-level sales strategies that not only created new business but also fostered long-lasting relationships with key stakeholders. My approach combined consultative selling, strategic account management, and executive-level presentations to drive revenue and create value for both our clients and the organization.Key Achievements:Rapid Revenue Growth: In my first full year, I successfully grew my business portfolio from zero to $300K in gross revenue, achieving a robust 25% profit margin. This remarkable growth demonstrates my ability to quickly understand market dynamics and effectively capitalize on sales opportunities, winning an award from the company. Won Awards for my Growth. Strategic Business Development: Employed a consultative sales approach to identify and capitalize on unmet client needs across multiple sectors, generating new business opportunities and revenue streams.Executive Relationship Building: Established and nurtured C-suite relationships, including IT Directors, Financial Controllers, and other decision-makers, through strategic communication and value-driven interactions.Key Account Leadership: Owned the end-to-end management of high-value accounts, ensuring optimal customer satisfaction and profitability. Implemented scalable strategies to maintain account health and facilitate upselling opportunities.Stakeholder Collaboration: Effectively coordinated with internal teams and external IT consultants to deliver comprehensive solutions tailored to specific client needs.High-Impact Presentations: Leveraged strong communication skills to present compelling business cases, solution strategies, and performance reports to senior executives, influencing key business decisions.

In my role as an Enterprise Sales Specialist at IBM, I've leveraged advanced consultative and solution-selling techniques to penetrate key vertical markets in the UK, including Finance, Telecommunications, Energy, and Retail. My approach involves not only driving complex data management middleware sales but also ensuring that the entire sales cycle is efficiently managed through IBM's CRM platform.Core Responsibilities:Strategic Solution Selling: Executed sales of complex data management middleware solutions, employing consultative and solution-focused techniques. Target markets include high-value sectors such as Financial, Communication, Energy, and Retail.CRM Management: Meticulously managed customer interactions and sales pipeline through IBM's CRM software, optimizing the customer lifecycle from lead generation to conversion.Team Coordination & Leadership: Worked in close collaboration with an IBM cross-functional team, including Sales, Pre-sales Consultants, and Business Partners. Acted as the team's strategic leader where appropriate, ensuring successful deal closure.Customer Relations: Served as the first point of contact for all data management software inquiries, including DB2, Informix databases, and Content and Document Management software.Key Achievements:Overachievement of Targets: Consistently surpassed sales quotas, regularly achieving targets at a rate exceeding expectations, thereby contributing significantly to the bottom line. I won multiple competitions in my team and over achieved my quota by 400%. Accurate Forecasting: Successfully predicted sales opportunities and guided them to closure, resulting in consistent quota attainment.Cross-Functional Leadership: Demonstrated leadership by orchestrating an effective sales and pre-sales team, leading to better alignment and increased success rates.Customer Satisfaction: Established trust and built long-lasting relationships with enterprise clients

• Sold bespoke Web Content Management Solution into all Industries of the Irish Market.• Qualified prospects for our Business-to-Business Web Content Management solution. • Supported the Managing Director at Client and Prospect Meetings.