The Marketing Formula creates big picture strategies to strengthen, define and if necessary, re-build an organizations brand and overall marketing direction for greater relevance in the marketplace. Then, we map out effective ways to identify, personify, and differentiate their business, products and services.jerrypowers12@gmail.com 937-219-8500

Interbrand is the world's largest branding consultancy firm, and Interbrand Design Forum; is one of 40 offices worldwide. Interbrand creates and manages brand value for clients by focusing on their strategic goals.Successfully built relationships with senior level executives through utilizing interpersonal and communication skills, delivering a personal commitment and focus to the clients daily expectations.Acted as a liaison between Interbrand Design Forum and clients, promoting "win-win" situations while effectively preserving the vision, scope and integrity of projects.Led internal team (Sales, Marketing, Analytics, Strategy) successfully through multiple, concurrent projects and performed under pressure, while effectively adapting to a high paced environment. Demonstrated the ability to multi-task and prioritize responsibilities for projects of top-level clients while managing all financial aspects (budgeting, forecasts, etc.) of the projects. Managed over $2 Million of business with new and existing clients. A sample of these national clients includes HP, Hanes Brands, Hormel, Diageo, AT&T and QubicaAMF. Managed the entire project process from inception to completion, controlling all aspects of project administration and communication from Interbrand to the client.

is a single source provider of complete systems integration and installation in regards to cabling, telephones, security, surveillance, access controls and I.T. networking/hardware/software.Led sales team, selling $850,000 in new business projects for Miles Ahead Technology through a persistent sales approach and through implementing a successful marketing strategy within the organization.Established and maintained client relationships nationally in the education, retail, and restaurant markets, performing Sales and Account Management responsibilities.Leveraged client service, organizational and problem solving skills to effectively manage projects and maintain healthy communication throughout the project.Managed projects for regional/national accounts after the initial sale, to secure repeat business and maintain client satisfaction in regards to Miles Ahead Technology's performance and service.; ASAP Event Advertising 2007 - 2009

is the recognized industry leader in event planning and execution for national and regional chains. ASAP specializes in exterior store advertising to drive traffic during special events. Lifted sales 33% in 2007 and 25% in 2008 by generating new business and expanding active programs within existing accounts. Built and sustained relationships with key corporate decision makers on a national level, securing large volume, high profit accounts with the nation's top retailers.Promoted ASAP Event Advertising products and services to top-level executives, selling to new and existing national accounts in a territory covering half of the U.S. A sample of national accounts includes Procter and Gamble, CVS Pharmacy, Dunkin' Donuts, Dollar Tree, TJX Corporation, and Ace Hardware.Developed a company wide marketing program to improve seasonal and annual sales within the organization. Specifically focused on direct mail initiatives and improved website presence.Achieved 1st and 2nd quarter goals in 2008 through securing new business contracts with Fifth Third Bank

is the leading provider of commercialization services to pharmaceutical companies in planning and executing high-impact sales and compliance solutions to achieve business objectives. The inVentiv Heath sales force worked in conjunction with the Diabetes Care Division of Bayer Healthcare.Achieved yearly sales quotas of $3 million per year in 2005-2007, through establishing strong client relationships with senior level executives of Wal-Mart, CVS, Rite-Aid, Target, Kroger, Meijer, and Kmart.Increased market share 50% for Bayer Contour products from 2005-2006.Ranked 3 of 50 nationally in 2005 sales quota achievements for sales representatives. Ranked 2 of 50 nationally in 2006 with an average of 625 Bayer monitors sold per month. Achieved115% of 2005 and 112% of 2006 sales quota for all test strip categories.Selected by management to educate and teach new sales representatives; Trained sales representatives on selling techniques, effective routing and communication skills.