A seasoned technical professional with many years in the industry, Jerry Parker is currently Director Operations with MusicMaster Inc, where he oversees the support teams, installation and onboarding activities for major clients, manages their Enterprise class software operations, and helps lead sales efforts to corporate clients.Prior to his tenure at MusicMaster, Jerry was most recently Vice President of Operations at Presslaff Interactive Revenue (PIR) where he was directly responsible for their Dat-e-Base suite of applications for Radio, Television and Print industries.Jerry provided operational strategies, goals, and action plans with concentrations in applications, databases, sever farms, Development teams, off-shore QA teams and IT support teams.  Under Jerry’s leadership, PIR grew to become one of the largest providers of First-Person Databases and Marketing Strategies providing services to Media Businesses worldwide.Prior to his work with PIR, Jerry started his career in technical services as an engineer in 1986 and served with several companies such as Creative Data Planning, Bay Broadcasting, and Reservation Ranch. Focusing on strategic business development plans, he helped grow businesses by implementing technological platforms and equipment strategies to improve business efficiency. In 1999 he joined the executive team at Jones Radio Networks as Director of Engineering and managed their Day-Part and distribution, technical platforms, and technical teams delivering programming such as Delilah, Lia, Marie Osmond and other talent to affiliate stations across the country and Canada.