Equal parts innovative and nimble yet seasoned and pragmatic, I’m a senior-level brand practitioner based out of Raleigh-Durham, North Carolina. I lead brand and creative teams with gusto, impart brand passion to employees, and bring a healthy dose of optimism and good humor to every project I take on. I also have a deep love for naming initiatives (brands, products, programs, events), tagline development, and crafting effective creative briefs.I have applied my skills over the last 25+ years to an array of brand and creative initiatives across diverse industries including SaaS (fintech and edtech), hotels/hospitality, residential construction, consumer tech advertising, F&B/QSR, non-profits, HR, and wellness. This experience spans B2B, B2C, and DTC businesses.When it comes to team leadership, my mantra has always been “We’re a human machine”. As a people manager, I appreciate the opportunity to contribute to another's career path and strive to add value by sharing knowledge, coordinating growth opportunities, and providing candid feedback.Remote Pro:Since 2010, I've successfully managed teams and agencies remotely, proudly fostering long-standing relationships while also making and nurturing new connections.Fan Of & Advocate For:The unconventional professional path. I've lived it and am all the better for it.Favorite Quotes:"A brand is a person's gut feeling about a product, service, or organization.” – Marty Neumeier"You cannot not communicate." – Paul Watzlawick"Wear gratitude like a cloak and it will feed every corner of your life." – Rumi
Listed skills include Marketing, Advertising, Management, Sales, and 44 others.
