Jerusha J. Email & Phone Number

Raleigh, North Carolina, Us

Having successfully nurtured and grown the PR function into its own stand-alone function, my current role focuses more deeply on brand, creative, employer brand, and organic social. Reporting to the VP of Corporate Marketing, I lead a team of FT/PT/ODT and outside agency resources in support of our global presence in North America, EMEA, and APAC.• Brand architecture + strategy + identity + governance• Creative direction and copywriting for print, digital, events + video• Social media strategy + creative• Product naming + hierarchy integrity• Product UX/UI collaborator• M&A initiatives + integrations • Cross-functional collaboration (Community, User Enablement, Sales Enablement, Marketing Ops, and Digital, Customer, Partners, and Events Marketing)• 3rd party agency + vendor management• Process improvement• Budget Management

Raleigh, North Carolina, Us

Raleigh, North Carolina, Us

Led the Corporate Marketing function (brand, creative, PR and social), managing a team of designers, writers, video editors, and content producers around the globe.Served as creative director and guide, working with teams to develop new ideas for company branding, promotional campaigns, and marketing communications, shaping brand standards and guidelines, and supervising daily workflow within Creative (Wrike). Supported teams across NAMER, EMEA, and APAC, and reports directly to the VP of Global Channel Marketing & Communications. • Brand architecture + strategy• Creative direction and copywriting for print, digital, events + video• M&A initiatives + integrations• Public relations, thought leadership + ELT speaking engagements• Product naming + hierarchy integrity• Internal + external communications• Cross-functional brand support for Demand Gen, Content, Marketing Ops + Sales• 3rd party agency + vendor management• Process improvement

Brand, marketing, communications and design consulting services.

Morrisville, Nc, Us

Led the comprehensive brand refresh across the US, UK, Germany, and China. Reporting to the VP of Marketing, brand responsibilities spanned B2B/smb/enterprise, plus seven B2C affiliate brands, and multiple internal groups (ERGs) and events.• Brand architecture + strategy • Comprehensive style guide build-out• Brand compliance + legal USPTO filings• Product naming + white labeling• Internal + external communications• Cross-functional brand support for partnerships, social, HR, and UX/UI teams• 3rd party agency and vendor management• Process improvementRelias is an edtech SaaS organization serving healthcare organizations and individuals across the continuum of care. With locations in North America, Europe, and Asia, the Relias mission is to measurably improve the lives of the most vulnerable members of society and those who care for them.

Raleigh, North Carolina, Us

Development Team member supporting the agency's grant revenue stream from public, private, and government funders. Reporting directly to the Chief Development Officer, crafting short- and long-form narratives that tell the InterAct story and mission through a trauma-informed lens. • Storytelling• Insights & Analysis• Budget Development• Grant Strategy• Tracking & Reporting: Grant application cycles, awards, and post-award requirements• Benevon Model (fundraising sustainability)

Parsippany, Nj, Us

Contract communications consultant for the La Quinta Brands as part of the acquisition integration initiative for Wyndham Hotels & Resorts.• Collaborated with various subject matter experts and team leads across disciplines (loyalty, marketing, distribution, content, operations) to gather and identify meaningful content for owner-facing communications.• Authored new, field-facing comms for the La Quinta owner/franchisee audience, ensuring maximum relevance and ease of understanding for action items and/or subsequent impacts to the field.• Managed legal review process for all communications prior to distribution.• Authored, formatted, and published email content and newsletter postings using Mailchimp and Adobe Experience Manager.• Engaged with third-party vendors and partner agencies for video production/editing, creative design and language translation work.

Reporting directly to the VP of Brand, provided day-to-day brand leadership to over 900 hotel and global sales teams in North America and LatAm. Regular C-suite communication and relationship building, with a track record of progressively increasing scope and responsibility. Leveraged consumer insights to drive brand initiatives and creative for omnichannel advertising and on-site CX.Brand campaigns included: Wake Up On The Brightside, Even Better Than Before, Taking Care of Business, Como Nuevo, Cada Día (LatAm), Taking Care of Business, Win@Business, Tomorrow You Triumph.Organizational Accomplishments: Brand growth from 535 to over 900 hotels, fastest growing hotel chain over last 5 and 10 years (Smith Travel Research), and over nine years of market share growth for franchise.• Brand Architecture & Identity: La Quinta Inns & Suites, LQ Hotel, CorePoint Lodging (REIT)• Brand Positioning• Comprehensive Brand Refresh + Style Guide• Employee Experience + Website Redesign• Partnership Marketing: World-class brands included American Airlines, Southwest Airlines, American Express, Visa, MasterCard, AARP, Avis/Budget, Amtrak, and Domino’s.• Acquisition & Re-Branding Lead: Sale of LQ to Wyndham Hotels & Resorts (2018)• La Quinta Returns, award-winning loyalty program• Digital & Product Innovations: Instant Hold, Ready For You, Redeem Away!, Bright Side Breakfast, High Protein Breakfast• CX Strategy & Execution): Here For You, which achieved a #1 overall ranking in guest experience among midscale/select service hotels (2013 Temkin Research survey)• Led NYSE IPO branding (2014) • LatAm Market Expansion & Re-Branding (LQ Hotel by La Quinta)• Talent casting, tradeshow design, scripting, DAM, and translations• Design Innovations: On-property branding (new and under construction)• Advertising, content development, consumer insights, and market research• Reputation Management• Intranet Site Re-Launch: The Bright Site• Brand Boot Camp and USPTO filings/mgmt

Southlake, Texas, Us

Reporting directly to the President/CEO, developed and implemented all marketing strategy and creative across multiple Texas-based markets. P&L responsibilities. Managed staff of four direct reports.• Brand Architecture & Identity• Brand Campaign: Your Idea of Home, generated 92% company-wide increase in total neighborhood count• Service Mark Development: True Blueprint Change Design• Competitor Acquisition & Rebranding: Multi-phased (Newmark Homes)• Media Planning: Including successful grand opening events resulting in a 45 % increase in walk-in traffic• Creative Development & Production Management: Radio, TV, print, outdoor, and online• Public Relations & Exposure Events (B2B & B2C)• CRM Research & Implementation: Resulting in a 97% increase in lead data capture and 93% increase in homebuyer response rate• Customer Experience: New sales office interior concepting and construction, plus model home construction and staging• Partnership Marketing & Sponsorships• Architectural Review Committee & Tea Leaves Council

Westlake Village, Ca, Us

Reporting directly to the Vice President of Sales & Marketing, this role supported all marketing efforts (radio, TV, print and online) across the Houston area. • Liaison to Ryland Corporate Marketing team to ensure consistency of promotional efforts across the region. • Vendor Management - Sales collateral inventory and online order portal support.• Chairman’s Challenge Marketing Award - A national, company-wide competition celebrating creativity in Sales Team support and motivation.

Us

Managed development, production, and placement of multi-market print, radio, and TV campaigns for English and Spanish language/ multi-cultural advertising in Texas and Georgia.• Partnership Marketing & Promotions: Houston Texans, Pepsi, H-E-B, James Hardie, Jeep, Rooms To Go, Ashley Furniture, Gallery Furniture• Media Planning• HotOn! Homes - Houston, San Antonio (English & Spanish)• Commercial & Infomercial Production• Team Leadership & Management• Vendor Management: Creative agencies, production, and freelancers• P&L• Greater Houston Builders Association

Us

• Product Photography• HotOn! Homes - Dallas• Ad Placement & Tear Sheets• Industry Award Submissions• Copy Editing & Scripting• Graphic Design

B.A., Spanish

Certificate, Spanish Language And Literature

Graphic Design

Master Of Arts - Ma, Integrated Marketing Communications