• Develop and implement all sales operations processes and workflows to support $20 million in annual Digital Media and Events sales. Process improvements resulted in increased efficiency of month-end billing – from 15 hours/month to 4 hours/month, and in more accurate revenue forecasts due to easier-to-use reporting and budget modeling.• Build annual, quarterly and monthly budgets and forecasts for Media and Events. Due to the success of the budgeting tools I developed, I am now implementing these tools and processes across the organization.• Analyze current and historical data to understand the Media business and provide suggestions for increasing sales, building new products/packages and optimizing strategies to achieve sales goals. Recommendations I presented have resulted in annual increased and incremental sales of approximately $500,000.• Manage all Salesforce Lightening needs including the development and implementation of new features/functionalities and the reporting and dashboards used across the organization to understand the business.

Responsible for growing and training Client Service Managers and Ad Operations professionals in a dynamic digital media environment. Developed processes and workflows around Opportunity and Proposal creation within Salesforce. Implemented automated monthly billing within Salesforce thereby reducing month-end close times from 25 hours/month to 5 hours/month. Built tools and trackers to assist the Client Services team with managing their production work. Improved outbound client communications that improved client retention and renewal rates.

Manage a team of digital media Campaign Managers working with B2B Enterprise Technology clients and websites. Develop all processes and operational standards for the processing, launch, optimization, reporting/analytics and client/agency relationships associated with digital advertising campaigns. Work closely with the Ad Operations, Finance, Lead Generation and Sales Teams to manage the day-to-day and monthly/quarterly forecasting and revenue delivery of between 100 and 150 programs. Provide reporting and analysis on Accounts, Campaigns, Revenues and Products to help the Sales Team understand their pipelines and programs. Train all new and existing members of the Sales Team on Salesforce.com, DFP and other Sales processes. Develop tools to help the Campaign Management team in achieving their objectives.

Created the Reporting & Analytics team for Ziff Davis Enterprise. Developed all metrics and analytics related to the Lead Generation and eSeminar groups where previously there had been no formal reporting or standards for either team. Forecasted the delivery of $15-$20 million in annual Lead Revenue. Conceptualized and designed a user-friendly Campaign and Lead Management tool for reporting and campaign set-up. Worked with onsite and offshore developers to build a tool suited to the organization’s business needs out of which all Lead Generation reporting flowed. Provided a high level of troubleshooting and problem solving related to any discrepancies or losses in Lead Generation or eSeminar revenue. Analyzed user data, web traffic data and other information to build forecast models and determine where bottlenecks within the organization were occurring. Offered substantive solutions to solving revenue-related problems.

Research and write articles, blog posts and online content related to digital marketing, business intelligence, social media, emerging technology, reporting and analytics, demand generation and IT media. Experience in developing online content, ghostwriting, public relations/marketing communications, scientific writing/editing, business communications.