Jess Bacon Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Vancouver, British Columbia, Canada

- Responsible for leading marketing, communications, events, and partnerships initiatives.- Managed a range of projects and events including flagship annual production of “The Nutcracker”, and a national tour of ballet masterclasses.- Coordinated activations, events, workshops, shoots, artistic presentations, and outreach performances.- Developed and executed marketing and communications plans and campaigns. - Led communications with sponsors and collaborators gaining their endorsement on project delivery and key marketing campaigns. - Social media management: Implemented a growth strategy which saw a 63% increase in followers on Instagram. - Prepared print and digital marketing materials.- Executed email marketing strategy, and produced regular email newsletters for students and alumni. - Worked with the Director to elicit sponsorship and fundraising for the Goh Ballet Canada Society.- Managed, mentored and supported the development of the Marketing Associate, and Project Associates.

Vancouver, British Columbia, Canada

- Managed all marketing activities including projects that were online, experiential and otherwise. - Wrote and designed captivating content for all marketing channels, maintaining consistent brand identity and voice. - Coordinated activations with brand partners, such as pop up events. - Wrote press releases and articles, and collaborated with media to bring stories to market.- Conducted analytics tracking and reporting.- Executed email marketing strategy and reporting. Produced weekly emails to showcase products and created email sequence campaigns designed to convert leads into customers. - Managed website producing content, performing maintenance.- Delivered integrated marketing campaigns. Developed and executed plans, creative, and optimization/ reporting - saw a 60% increase in new customers after an 8-week campaign. - Social media management which included strategy, copywriting, content creation, scheduling, and reporting. - Managed one direct report, assigned and reviewed work, and contributed to professional development.

Vancouver, British Columbia, Canada

- Planned and executed marketing and communications campaigns including launch of a new studio location in Toronto.- Developed strategic partnerships to support marketing efforts. Elicited 10,000+ registrations for a data capture campaign through negotiating cross-promotional deals. - Provided daily organizational/ administrative support to the Director as required. - Created print and digital marketing materials using Adobe Creative Suite and Canva. - Produced monthly and quarterly email newsletters using Mailchimp. - Social media management, including planning, creative, and scheduling. - Website management for five websites.- Coordinated projects, events and presentations.

London, United Kingdom

- Coordinated and marketed the agency’s events program to drive new business leads. - Produced marketing materials. - Managed social media and websites for Good Relations and sister agency, Newsfeed PR. - Managed an office of 72, supported with internal communications initiatives, and cultivated our agency culture by coordinating team events and activities. - Personal assistant to both the Chief Executive Officer and Chair providing daily organizational support.

London

As part of the office support team, worked with internal and client teams to create a warm and effective working environment throughout the agency’s departments and offices.

Great Yarmouth, Norfolk, Uk

- Produced an array of successful corporate events for high profile delegates. Events included seminars, workshops, briefings, gala dinners, and conferences. - Secured sponsorship for events and sold tickets, exhibition space and memberships to exceed targets.- Primary contact for all membership enquiries, converted leads into members, fostered relationships with existing members, produced reports to inform membership strategies. - Assisted with corporate communications and marketing. Produced print and digital collateral, event materials and membership communications.