Content & Editorial Strategy▪Develop, evolve and direct O-I’s overarching narrative & content strategy based on business needs▪Oversee integrated editorial calendar, content creation, and content planning▪Measure and report on communications campaigns and content performance, providing regular updates to leadership ▪Implement content production workflows, including the use of AI, to drive volume and efficiency ▪Serve as editor-in-chief of global content on internal and… Show more Content & Editorial Strategy▪Develop, evolve and direct O-I’s overarching narrative & content strategy based on business needs▪Oversee integrated editorial calendar, content creation, and content planning▪Measure and report on communications campaigns and content performance, providing regular updates to leadership ▪Implement content production workflows, including the use of AI, to drive volume and efficiency ▪Serve as editor-in-chief of global content on internal and external digital channels, including the corporate Sustainability Report ▪Lead and mentor the editorial & social team, including external freelancers and agencies, to ensure content excellence and brand guidelines▪Map audience journeys to identify gaps to support marketing campaigns▪Ensure content is optimized for SEOThought Leadership & Executive Positioning ▪Support executives to develop their individual brand, tone of voice, content pillars, and audience targets▪Identify and capitalize on opportunities to amplify overarching brand narrative through the voice of executives▪Direct thought leadership ad strategy to deliver executive content to customer audience cohortsWebsite Strategy ▪Spearhead website strategy, collaborating with web dev and cross-functional stakeholders in Corporate Communications, Global Marketing Communications, People & Culture, and Sustainability▪Lead SEO strategy to drive organic traffic, brand awareness, and enhance website value, guided by SEM Rush and GA4 insights▪Led corporate website redesign to reflect new brand narrative, simplify navigation, improve lead generation and user experience Show less

▪Collaborated across functions and levels, including key executives, to ensure content development aligned with business needs▪Established global storytelling pillars and owned overarching brand narrative▪Produced and managed a wide range of content, including blog posts, videos, social media content, and case studies▪Chief advocate for the delivery of the right content at the right time to meet the audience where they are▪Content guardian during years-long glass marketing… Show more ▪Collaborated across functions and levels, including key executives, to ensure content development aligned with business needs▪Established global storytelling pillars and owned overarching brand narrative▪Produced and managed a wide range of content, including blog posts, videos, social media content, and case studies▪Chief advocate for the delivery of the right content at the right time to meet the audience where they are▪Content guardian during years-long glass marketing campaign ensuring agency content development met legal guardrails, brand guidelines, aligned with business objectives, and stayed true to brand TOV Show less

▪ Developed editorial strategy for The Brewers Association’s consumer-facing brand, CraftBeer.com▪ Increased social referral traffic to website by more than 100% in first 12 months▪ Increased organic website traffic by implementing SEO best practices▪ Developed newsletter strategy that paid off in return loyal visitors and strong time-on-site metrics ▪ Managed 30+ freelance contributors, in-house writers, budgets

▪ Evening manager, overseeing homepage editors and writers, often in fast paced breaking weather environments ▪ Played critical role in site editorial growth by developing and supporting new weather-adjacent content verticals ▪ Built content strategy for The Weather Channel Facebook page that drove impressive organic growth (2M to 6M followers in <2 years)▪ Monitored analytics via Omniture, Bitly, Facebook Insights▪ Developed employees▪ Copy editor

▪ Managed content on home page and high-traffic local pages to drive PVs & VVs ▪ Created content: Slideshows, original articles, aggregated pieces with UGC▪ Covered breaking weather news ▪ Collaborated with other departments including Broadcast news desk and Product

▪ Orchestrated and communicated breaking news from the control room during shows, leading production and on-air teams through unscripted breaking weather ▪ Produced, researched, and wrote for 3-hour live show, “Weather Center with Cantore & Steele”▪ Managed show pages for social media networks including Facebook and Twitter

▪Managed evening news staff for evening newscasts (10p and 11p)▪Wrote headlines and teases▪Approved reporter packages and producer rundowns▪Mentored new producers

▪ Primary producer/writer for several newscasts during a variety of dayparts▪ Special Projects include coverage of Super Bowl XXXIX, four hour-long hurricane specials in 2003, 2005, 2006, & 2007▪ Produced live, wall-to-wall, breaking news coverage during Hurricane Charlie, Hurricane Frances, Hurricane Ivan, and Hurricane Jeanne in 2004

Worked as a researcher to assist producers of a one-hour weekly broadcast. Ultimately produced a show solo.