Jess Coleman Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• Increased Instagram engagement by 83%, followers by 79%, and social media revenue by 58%.• Drove $1.9M in organic digital marketing revenue in 2022. • Increased YOY email marketing revenue by 20% with an average open rate of 49% and click-through rate of 3%. • Managed a small team of designers and contractors, and worked closely with ad agencies and third-party partners. • Coordinated many successful influencer campaigns and partnerships.• Produced six print/digital catalogs and coordinated large photo shoots.• Created and edited photo and video content for a variety of platforms.

Charlotte, North Carolina Area

I help brands grow their online presence with content-first social media strategies that convert.

Charlotte, North Carolina Area

Savannah, Georgia

• Increased social media traffic to VisitTybee.com by 153% for 2016 (yearly goal was 15% increase)• Increased overall traffic to VisitTybee.com by 31% (yearly goal was 10% increase)• Work featured as #7 of 22 Creative Tourism Marketing Campaigns by Skift and CrowdRiff• Shortlisted for VIZZI Award for best social media visual storytelling• Spoke at Georgia Municipal Association’s annual conference• Strategize and implement digital content approach, including sponsored content, native advertisements and editorial content• Organize and maintain online content management system• Present monthly digital content and social media statistics to board of directors• Stage, style, photograph and edit photos for use as digital content• Provide creative direction on photo and video shoots• Work with social media influencers and bloggers to enhance social media and content reach• Strategize and implement approaches for each platform and audience• Maintain brand's voice and tone in all communications• Assist in creating content and manage social media for Visit Savannah• Develop, write and schedule editorial content for all social media channels, including Facebook, Twitter, Instagram, Pinterest, and YouTube• Build, maintain and nurture strong online communities • Source and secure approval of user-generated content for use in social channels• Measure social media and content efforts against KPIs

Savannah, Georgia

• Promoted to Digital Content Coordinator after nine months on the job• Increased social media traffic to VisitTybee.com by 153% for 2016 (yearly goal was 15% increase)• Increased overall traffic to VisitTybee.com by 31% (yearly goal was 10% increase)• Strategize and implement digital content approach, including sponsored content, native advertisements and editorial content• Organize and maintain online content management system• Present monthly digital content and social media statistics to board of directors• Stage, style, photograph and edit photos for use as digital content• Provide creative direction on photo and video shoots• Work with social media influencers and bloggers to enhance social media and content reach• Strategize and implement approaches for each platform and audience• Maintain brand's voice and tone in all communications• Assist in creating content and manage social media for Visit Savannah• Develop, write and schedule editorial content for all social media channels, including Facebook, Twitter, Instagram, Pinterest, and YouTube• Build, maintain and nurture strong online communities • Source and secure approval of user-generated content for use in social channels

Savannah, Georgia Area

Write engaging pieces for the print editions of South Magazine, with a primary focus on bars and restaurants, design, and feature pieces for a regional readership. Collaborate and edit with team of freelance and staffed writers and photographers.

Savannah, Georgia

• Spearheaded a brand collaboration and partnership between Savannah Bee Company and Joy of Kosher Magazine• Developed and produced recipes that featured Savannah Bee Company's vast array of honeys• Styled and photographed recipes• Managed editorial content calendar• Edited copy for graphic design team and eCommerce team• Wrote editorial copy, product descriptions, label copy, and other professional communications • Strategized SEO for all content• Managed social media channels and online community• Managed blog team and guest bloggers

Savannah, Georgia

• Learned to pitch products to legacy publications• Organized and strategized content creation for Savannah Bee's blog• Photographed products and created online catalogue of products• Managed media mentions and correspondence with publications, both print and online

Savannah, Georgia

• Was named Best Editorial Column Writer in the Large University Category from the Southern Regional Press Institute• Established web and social media presence for The Inkwell• Collaborated with editorial team to plan, edit and execute goals • Created social media presence for the newspaper• Managed staff writers• Assisted the copy editor weekly• Thrived on a tight deadline• Optimized website to keep up with online journalistic trends