Jessica Knight, M.S. Email & Phone Number

Ann Arbor, Mi, Us

- Develop proactive media strategies across accounts, drafting pitches and building media lists to secure coverage in industry trade publications and business press- Draft content, including bylines, Q&As, commentary, media briefing documents, and more for executives and subject matter experts - Contribute to client-facing quarterly metrics reports - Lead portions of weekly client meetings and fully lead intake calls

Remote

- Worked on multiple account teams across B2B tech and health tech brands, juggling competing deadlines to deliver client-facing materials on time- Developed proactive media pitches and built media lists, securing coverage in industry trade publications and tier 2 business press, including a client profile in Forbes- Drafted bylines, Q&As, and written commentary on behalf of client executives, enhancing their thought leadership by positioning them as an expert in their field- Owned social media content creation for corporations, C-suite executives, and employee advocacy programs to drive thought leadership and increase awareness- Supported administrative tasks on accounts, including but not limited to developing briefing materials ahead of media interviews and updating coverage trackers to ensure the team hits its quarterly metric goals

Ann Arbor, Michigan, United States

- Small family foundation formed by my father in 1999 - Strives to provide individuals with resources to lead full, independent, and inspired lives by granting to nonprofit organizations Work responsibilities include: - Read and review grant requests from nonprofit organizations on a quarterly basis, ensuring its mission and goals align with those of the foundation - Create letters and written material for white mail, email and Facebook, updating nonprofits and social media followers on the foundation's actions and intentions- Redesigned the foundation's website using SquareSpace, adding new information and clear guidelines for nonprofit organizations to follow when requesting a grant

Manchester, New Hampshire, United States

Manchester, New Hampshire, United States

- Write and distribute press releases and media advisories for healthcare, real estate development, government agency, and nonprofit clients, pitching local, regional, and industry media to secure client coverage - Create social media content calendar and draft copy for the company's social channels, increasing followers across all platforms by an average of 15% between October 2020 and August 2021- Monitor public and private social media channels and groups, alerting clients of posts about their projects to mobilize supporters and disseminate accurate information - Support the larger client team by creating and updating client-facing status reports to ensure deliverables are achieved on time

Boston, Ma

I held this job during my last semester of grad school.- Assisted in recording The Crux of the Story, a podcast hosted by Boston University professors and veteran public relations practitioners Mike Fernandez and Gary Sheffer featuring guests from different realms of the public relations profession - Independently edited the raw audio files into a polished episode, uploading the episode for The Crux’s listeners

Boston, Ma

I held this job during all three semesters while earning my master's degree.- Assisted Professor H. Denis Wu, PhD on his research.- Aided in editing analytical codebooks for qualitative data research, refining the guidelines to ensure intercoder reliability. - Examined U.S. news coverage across three decades, analyzing bias and news frame to find American sentiment toward China. - Coded tweets from 2016 about the US presidential election. - Coded visuals, ranging from eye contact to facial expressions to body language, for the final 2016 presidential debate between Trump and Clinton. - Searched for and compile relevant scholarly articles for literature review.

Detroit, Mi

- Wrote and distributed 12 press releases and media advisories for municipalities, nonprofits and business-to-business clients, monitoring for media coverage and reporting it to the team- Created social media content for three different clients week over week, increasing social media followers by 5 percent in three months - Pitched client downtown Milford’s summer festival, Milford Memories, to local print, online and broadcast media, increasing awareness of the event by obtaining 72 media mentions- Generated social media visual graphics for nonprofit clients, highlighting supportive causes to aid in disseminating the clients’ messages

Boston, Ma

PRLab is the oldest student-operated public relations agency in the United States. My client this semester is Partners for Youth with Disabilities, a non-profit organization in Somerville, Massachusetts. Among other duties, I assisted PYD in capturing video and photos of events, writing blog posts and press releases, creating social media content, pitching the organization's events to local media, and planning ways to showcase PYD and its honorees for its biggest event of the year, Party for PYD. Throughout the semester, my team secured media coverage in 37.5% of the outlets we pitched to, including earning coverage of PYD Executive Director Regina Snowden on BUTV.PYD's social media following increased:- Instagram followers + 15.2% - Twitter followers + 0.73%- Facebook followers + 0.58%

Ann Arbor, Mi

Located at Domino's Pizza corporate headquarters in Ann Arbor, MI. Answer emails and phone calls from customers, resolving their issues or concerns to maintain customer loyalty and satisfaction. Domino's Pizza is the number one pizza company in the United States, and there are over 14,000 stores all over the world. Earned a Five Star rating on phone calls in Period 9, Period 10, and Period 12 of 2017, and Period 1, Period 2, Period 3, and Period 4 of 2018.Earned a Five Star rating for phone calls and emails in Period 3, 2018.

Twin Falls, Id

Developed news stories from concept to completion, producing and editing own content to inform viewers of what’s happening in their areaScheduled and conducted interviews with locals from a variety of industries and backgrounds, gathering first-hand information for news stories Updated social media accounts, posting photos, videos, and news stories from the day to engage viewers in local content Articulated live breaking news, gathering on-scene information and relaying the event to viewers through verbal and written communication During my time at KMVT, my professional Facebook page reached 418 likes, and my posts reached over 32,000 people.

University Of Michigan

Live broadcast to thousands of homes through BTN Plus and BTN2Go. I have also been a part of a live broadcast on the Big Ten Network (linear) for the Volleyball Extravaganza in November, 2015. Set up and tear down the equipment for the broadcast. Jobs I work include sideline reporter, sideline producer, tech director, camera, graphics, and flybox. For sideline reporting, I collaborate with the producers for prepared stories, and I write and memorize these stories. I also come up with in-game stories and interview questions for coaches or players.

Ann Arbor, Mi

SAC 423 is a senior capstone class in the department of Screen Arts and Cultures at the University of Michigan. A production team made up entirely of students from different majors all across campus come together to create a 30 minute short film, which is shown at the Traverse City Film Festival in July. The film won "Best Comedy" at Lightworks Film Festival 2016, and won the Women's Only Entertainment Film Festival 2016.

University Of Michigan

Appointed to executive board position, overseeing the Entertainment Department for the student-run TV station at the University of Michigan.Work closely with the producers of the entertainment shows to ensure the content aligns with the vision of WOLV TV, to bring creative and original content to U of M students. Collaborate with media companies- including Universal Pictures, Disney-Pixar, and CBS- to promote their new projects on WOLV's media sites.

University Of Michigan

This is a student-run organization at the University of Michigan that offers real-world experience for the broadcast industry. Was promoted to Producer and Co-Host of "The Entertainment Buzz"​ for the 2015-2016 academic school year. News writer and on-air reporter, "The Entertainment Buzz"​ from November 2013-May 2015.Production Assistant, "Turned On" for the 2014-2015 academic school year.

Studio City, Ca

Worked with producers on the development of reality television shows by researching potential cast members, factoids, or any other aspect pertaining to a specific show. Assisted post-production by logging and transcribing video footage. Worked with the story producer on the set of a new reality TV show called "Hatched", which will air on The CW in the fall of 2015.

Ann Arbor, Mi

Supervised adults, children, and infants in the pool. Sat at front desk to greet and check in members, as well as answer the phone. Performed routine open and closing duties, as well as cleaned tables and the pool deck throughout the day.

Burt Lake, Michigan

This is an overnight camp for 9-14 year olds where I was a counselor for 9-10 year old girls. I worked in activity areas such as swimming, arts and crafts, and an all-girls discussion group. I washed plates, bowls and cutlery, as well as large pots and pans.

Bachelor Of Arts (Ba), Communication And Media Studies And Bachelor Of Arts (Ba), Spanish

Activities and Societies: Big Ten Network Student U, WOLV-TV, Michigan Association of Communications Studies

Master Of Science - Ms, Public Relations

Education record

Activities and Societies: National Honor’s Society, Swim & Dive, Track & Field, Cross Country