Manages social media strategies for eight unique businesses, ensuring cohesive messaging and engaging content tailored to diverse audiences.Plans and executes multi-platform campaigns that highlight community involvement and showcase employee stories to foster deeper connections with audiences.Coordinates and captures high-quality photo and video content to elevate visual storytelling and maintain a consistent brand identity.Develops and optimizes blog content to improve SEO performance, driving website traffic and increasing online visibility for key initiatives.Conducts social listening to proactively address audience feedback, monitor trends, and identify opportunities to amplify community initiatives.Collaborates with executives to align marketing strategies with business goals and provide actionable insights from campaign analytics.Designs and executes email marketing campaigns and paid social media advertisements, driving audience growth and promoting community-focused events and initiatives.Use project management tools to streamline workflows, ensuring timely execution of campaigns that resonate with local audiences and stakeholders.

Monitors and schedules content across all social media platforms (Instagram, TikTok, Twitter, Facebook, LinkedIn, YouTube)Creates and edits content using Adobe Creative SuiteManages online marketing campaignsProvides marketing activity reports and metrics Coordinator & creative director of large scale photo and video shootsSupports the Marketing Director in evaluating and establishing the marketing plan and strategyMaintains and manages website

Scheduling, hiring and training serving/bartending staffEducator to staff & customers about craft beer; i.e. styles, history, brewing processCocktail menu design; creating featured cocktails for monthly & special eventsTaproom event planning; finding musicians for live music, themed nightsContent creator for social media platforms including Instagram, Facebook, YouTube & TikTokWriting copy & formatting monthly email newsletters in MailchimpProficient use of social media scheduling platforms Strategic use of insight metrics/analytics to further reach & engagement

Knowledgeable about the brewhouse equipment, craft brewing process and ingredients used for each beer on tap. Guided customers who were new to drinking craft beer which style would suit them based on their preferences for bitterness, body and flavour. Packaged and canned product for take-home purchases.

Serving and bartending during conferences, weddings and special events.

Managing the tasting room; merchandising and restocking kegs. Providing customers with information about each uniquely curated craft beer on tap from the malts and hops used to each styles specific aroma and taste characteristics.

Merchandising inventory and displays, keeping up to date with the latest innovations and technology in golf equipment and devices, assisting customers by finding the right products tailored to their individual needs.