-Brought on board to overview brand, product offering, Processes. -Develop out product range and supply base.-Work on strategy to execute wider business growth.-Work closely with the CEO, lead the entire product development process, from concept to launch. Work with internal teams and external partners to develop innovative and marketable product-Collaborate with cross-functional teams, including marketing, ecomm and sales.-Oversee project timelines, budgets, and resources to ensure products are developed and launched on time and within budget.

Acting as COO for the brand, overseeing general operations management and design.-Spearheaded the development and implementation of the relaunch brand strategy in close collaboration with the CEO/ Founder Leomie Anderson ensuring alignment with the brand’s vision and goals.-Securing and stabilising supply base to ensure product is of the best quality and innovation, highlighting potential risks by monitoring performance and ensuring a resilient and efficient supply chain.-Transformed business design operations and strategy, resulting in the onboarding of wholesale accounts and a significant increase in turnover. Established the company team structure, inclusive of in-house and external agencies.-Identified and managed strategic brand partnerships and collaborations, including successful partnerships with JR Fitness, Flannels, and Soul Cycle. Successfully coordinated promotional activities, managed product launches, and provided insights for sales forecasting which contributed to enhanced brand visibility and revenue growth.-Ensure the brand is delivering balanced and commercial product ranges, utilising supplier relations to deliver at competitive prices and creating costing range plans to monitor margins.-Produced comprehensive business plans, meticulously identifying and cultivating relationships with suitable investment partners, engaging in negotiations to secure optimal terms.-Lead production management, logistics management and, product development, ensuring commercially successful product.-Oversea all brand operations including, retail, wholesale, PR, marketing, and events, contributing to digital presence and social direction.-Oversea diversification opportunities and business growth strategies.-Currently working on a marketing strategy that will reform the eCom side of the business, to increase CRM relations-Oversee and manage all creative design across product and Marketing

Freelance designer and creative consultant who has worked on various projects including brand infrastructure, product development, range planning, fabric sourcing, negotiation, supply base fulfilment, graphic design, and brand development for clients in various industries.FREELANCE DESIGN & CREATIVE CONSULTANT -YEWANDE BIALA MAY 2020 – PRESENT-Brand infrastructure, product development and consultancy for new business venture.-Design development, range planning, fabric sourcing, negotiation, supply base fulfilment.OCT 2019 – MAY 2020GRAPHIC DESIGN -REDBRAIN & POTENTIAL INVESTMENT & NUMAN-Led rebranding initiatives and developed materials for internal and external usage across web and digital content, emphasising creative and strategic thinking.-Strategy presentation for business investment pitches.-Full strategy and design for rebrand of Potential Investment. Graphic design for materials for internal and external usage, across both web and digital contentPRINT DESIGN-RATIONALLE WORLD-Design conceptualisation with print and textile development-Graphic and logo brand guideline implementation TK CLOTHING• Multi product womens design on soft tailoring for Asos• Season trend analysis and design • Attended buyers meeting with asosMATRIX LTD • Design, Spec and tech packing for airline accounts, BA, Emirates, Qatar, • Fit sessions and approvalsNETSPEAK GAMES• Design consultancy across trend direction and brand development• Brand development for fashion sector moving forward • Sample design + development PRETTY GREEN LTD• Development for scoot uniform Production for Launch

Initially brought on to develop a single clothing brand, leveraging its success to expand it across womenswear, menswear, accessories, and jewellery. Subsequently, We created multiple other brands for DCK, identifying and fulfilling gaps in offerings for our retail partners.Created, launched brands Sacred Hawk, Dusty Daze and other brands on the likes of Asos & Zalando.Key Responsibilities:-Established and led the clothing and accessories department, demonstrating skills in innovation and strategic planning.-Launched owned brands and collaborated on platforms like Asos & Zalando, showcasing a flair for product curation and market relevance. Orchestrated the entire lifecycle from conceptualisation to active trading, demonstrating prowess in design management across diverse categories, including menswear, womenswear (multi cat) , textiles, and accessories.-Instrumental in the identification and pursuit of business opportunities, showcasing a proactive approach in pitching to potential partners. Provided leadership in shaping brand direction both internally and within collaborative host brands, driving innovation in new and existing brand partnerships and collaborations.-Led, managed, and inspired cross-functional teams in buying and design, emphasising training initiatives and fostering career progression. Conducted comprehensive research, development, and sourcing activities for new collections, spanning menswear, womenswear, and print design. Established seamless communication with manufacturers-Overseeing and working as part of the team when needed for all specification and design packs required for factories, actively participating in sample fitting and specification alterations.-Effectively managed production timelines and critical paths, contributing to the overall strategic vision for new business ventures.-Led and managed a team of, designers, buyers and account managers, working closely with the creative director, marketing team and founders.

Working With the Head Designer on new collections.WW,PRINT,GRAPHICS AND EMBELLISHMENT-Collaborated closely with the Head Designer to drive the creation of innovative new collections, aligning with overarching brand goals and vision. Conducted thorough research and development sourcing activities, ensuring a strategic approach to the inception of each new collection.-Took charge of producing comprehensive trend and mood forecasts for upcoming seasons, contributing to the development of a forward-thinking and market-relevant product line. Oversaw the entire product development lifecycle, from conceptualisation to the production of sales samples.-Managed the intricate process of knitwear development and surface textile development, showcasing expertise in textile selection and design. Maintained a seamless liaison with manufacturers, actively participating in fabric and trim sourcing to achieve a cohesive and high- quality end product.-Played a pivotal role in sample inspection and quality control, ensuring adherence to design specifications and manufacturing standards.-Served as the CAD designer for all specification and design packs required for factories, streamlining communication and contributing to the smooth execution of production processes.

-Working closely with the CEO and founders on creating new collections and ensuring product development was where it was needed to ensure growth. Emphasising not only the creative side but also the business and logistical aspects. With expansion in re designing the business structure to secure growth needed and meet demand.-Collaborated closely with the Head Designer to contribute to the ideation and execution of innovative new collections, aligning each creation with brand objectives and vision.-Oversaw all aspects of production, including dye processes, print applications, and textile development, demonstrating a keen eye for quality and design integrity. Actively engaged in the strategic sourcing of materials to meet creative and production requirements.-Maintained a proactive and effective liaison with manufacturers, ensuring seamless communication and coordination throughout the production lifecycle. Managed the end-to-end product development process for the entire range, emphasising efficiency and high standards. Conducted sample inspections and quality control measures, ensuring the final manufactured pieces met stringent design and quality standards.-Led and managed a dynamic design team of five design professionals, fostering a collaborative and innovative work environment. Simultaneously oversaw a team of over 10+ in house production team , ensuring effective coordination and optimal productivity.-Collaborated with the prison service to implement education and rehabilitation training programs. -Established a successful print and dye workshop and went in to sewing workshops to contribute to skills development and rehabilitation initiatives

-Freelance patten cutting for new brand start up-Feelance textile design

April – July 2011-Tim SoarMarch – April 2011 -Hussein Chalayan (Puma) InternshipNovember - Jan 2011 -Richard NicollSeptember - October 2010 -United Clothing Junior DesignerJan - March 2009-Jojo & Malou