Own the strategy and tech stack for digital content deployment including D-CAL, PIM, PXM, Digital Shelf Analytics, and Content Ops team

• Analyzed product and competitive data in order to develop global product lifecycle strategies for new and existing product lines and define new product scope, price point, design style, and cost targets• Collaborated cross-functionally to bring new products to market by exiting new product development phases on time; Coordinate with channel marketing to develop integrated marketing plans for new product launches• Developed current product line extensions based on consumer insights and… Show more • Analyzed product and competitive data in order to develop global product lifecycle strategies for new and existing product lines and define new product scope, price point, design style, and cost targets• Collaborated cross-functionally to bring new products to market by exiting new product development phases on time; Coordinate with channel marketing to develop integrated marketing plans for new product launches• Developed current product line extensions based on consumer insights and recommend current product cost reduction and resourcing opportunities to improve margin and profitability Show less

• Conducted in-depth market analysis to drive KOHLER brand sales in the online channel• Managed product assortment, visual merchandising and digital marketing campaigns for e-tailers• Partnered with strategic e-tailers such as HomeDepot.com, Build.com, Amazon, and Lowes.com to drive top line sales and margin• Launched the KOHLER Authorized E-tailer program• Implemented an IMAP (Internet Minimum Advertised Price) policy

• Studied in a two year, full-time MBA program at the Smeal College of Business