Jess Anselmi Email & Phone Number

Boston, Massachusetts, US

Klaviyo (NYSE: KVYO) empowers creators to own their destiny through smarter digital relationships. We make it easy for B2C businesses to transform all their data into valuable customer experiences across every touch point - from email and SMS to the web and reviews. More than 150k businesses rely on Klaviyo to grow their revenue faster & more efficiently.

New York, NY, US

Led full-funnel marketing team focused on acquisition, retention and customer experience across all touch points.Brought on by Launch, Trade's investment entity, to guide the Marketing organization through a critical period -- including leadership changes, a re-platform to Shopify and new business model testing. Leveraged industry knowledge and change.

New York, New York, US

Leap — the retail platform for modern brands — is building the world’s largest network of branded retail stores powered by data, systems and scale. DTC brands need to be omni-channel, which makes us one of the fastest growing companies in the retail/eComm space. Joined post-Series B and helped the company scale to 100+ doors, leading to an additional $15M.

New York, US

Joined post Series-A as an early member of the Leadership team charged with defining the future of retail -- a blend of the digital and physical shopping experience. Primarily online, The Sill owns and operates stores in New York, LA, San Francisco, Chicago and Boston to deliver on the brand's mission: a world in which we are all connected to nature. Owned.

New York, US

• Responsible for full-funnel team that drove product and marketing startegy/execution to bring the brand's value props to life. Oversaw a team of 10 -- Product, eCommerce, Brand (inclusive of Editorial, Digital Content.
• Owned product roadmap (physical and tech) that doubled revenue while reinvesting of 23% OpEx & ad budget back into the business
• Led Consumer Insights work resulting in 5 customer personas to drive product & brand development
• Built full-funnel marketing strategy and conversion optimization plan to exceed traffic/revenue goals by +130%
• Launched omni-channel Reward Program -- from the business case, financials and tech platform to all consumer-facing touchpoints, including CX/Retail training

St Louis, MO, US

• Recruited to lead beverage category innovation and ultimately led the cross-functional, innovation-to-market process for multiple categories and dayparts across a $6B system and 2,000+ cafés. Oversaw strategy.
• Developed go-to-market strategy for Panera's new hot/cold coffee program, including new product development and customer experience (capital-intensive café improvements) - Served as subject matter expert to guide.
• Co-led company-wide new product marketing calendar that stemmed multi-year breakfast category declines and contributed 300+ bps to comps

Canton, MA, US

• Selected to serve as strategic partner to new CMO given successful marketing & innovation track record for the 100% franchised organization. Recognized by Brand Innovator's “40 under 40“ for brand-building.
• Partner in creating brand identity - 2018's "Most Transformational Brand" by QSR Magazine
• Co-led agency review process with MediaLink
• Partnered with Business Analytics to assess Ad Fund spend & budget allocation
• IR content lead, resulting in analyst confidence in Marketing, Digital/Loyalty & CPG plans

Canton, MA, US

• Led cross-functional team (with VP) responsible for the brand's go-to market process for new product lines, with ultimate responsibility for generating growth on $700M in U.S. sales across 9,000 locations. Owned the.
• Innovation and GTM lead for multimillion $ Cold Brew launch, a top initiative in the brand’s 70 yrs
• Created business case for frozen coffee re-launch; double-digit category growth
• Led 500-store Nitro Coffee test via a company-first agile process; 2x speed to market
• Early lead for Next Gen store tap system, driving top traffic & guest satisfaction in 10 yrs
• Brought GranDDe Burrito to market via new cross-functional insights & Ops process

Boston, Massachusetts, US

• Led integrated agency/brand teams in delivering breakthrough marketing, PR, corporate & crisis communications & social media campaigns for the agency’s largest clients, while developing junior staff. Promoted 3 times.
• Led Nature Valley Trail View SXSWi debut; 10k attendees & shattered web traffic goals in < 2 months
• Co-created Nature Valley CSR program raised $1.3M for national parks; +7% product sales
• Launched Jiffy Lube franchise’s first social media/customer service channels
• Created Jiffy Lube’s 1st cause campaign; raised $1M via in-store & social activations
• Grew Snuggle’s Facebook fan base by 210% & Wisk fan base by 50%Managed a multi-year process around Jiffy Lube's new approach to oil changes. An internal & external comms campaign that required extensive stakeholder.

New York, New York, US

PR, media relations and corporate communications in the retail and consumer tech space. As client / media lead, wrote press materials and secured media coverage for category leaders such as Gogo Inflight Internet (executing the brand's go-to-market consumer media strategy) and Gazelle. Managed media relations for the Chilean Economic Development Agency's.

Master Of Business Administration (Mba)

Ba, Business & Marketing, Spanish