Jess A. Email & Phone Number

Chapel Hill, Nc, Us

San Diego, Ca, Us

New York, Ny, Us

● Develop multimedia creative strategy for a portfolio of clients monthly to optimize performance per platform● Provide creative strategy and testing plans for Meta, Pinterest, TikTok, programmatic display banners and video, Amazon paid search ads, and more.● Build relationships with clients through written and video call communication. Proactively anticipate and address client needs, including being well-versed on their brand guidelines, content preferences, etc.● Write briefs for and work with the studio team of copywriters and designers to ensure client expectations are met and platform best practices are followed.● Conduct creative feedback sessions with the client and collaboratively work on an end result all parties love● Set expectations with client around turnaround times and scope of work● Conduct competitive analysis for clients monthly to inform creative strategy● Stay up-to-date on changing platform requirements, trends, and feature rollouts

New York, Ny, Us

Raleigh, Nc, Us

- Create and monitor advertising campaigns in the Amazon Ads, Amazon DSP, and Walmart- Provide strategic direction to reach and exceed client goals, measured through KPIs- Lead Amazon creative strategy with engaging, brand-compliant creative for: Amazon Stores, Sponsored Brands Custom Image & Video ads, Sponsored Display & DSP ads, text ad headlines, and Product Detail Page copy - Build relationships with clients through diligent communication, leading calls and sending follow-ups, and proactively anticipating and addressing client needs- Research and test new features and betas available and/or upcoming in accounts and new marketplaces- Write blog posts on Amazon Advertising with an SEO and thought leadership goal

- Maintain and execute a social media calendar across multiple relevant platforms for both the agency and its clients- Search weekly for relevant content via news outlets and publications- Pull insight from agency departments: business development, media, creative, and leadership- Lead a Social Committee to ensure a well-rounded approach and diversity of ideas

On MPI's media team, I:- Research and analyze advertising opportunities for media plans- Help with planning and placing traditional and digital media buys- Develop and manage invoice worksheets & flowcharts for all clients to track campaign delivery and spending- Implement weekly/monthly digital reports-Administrative: --> reconcile client invoices--> prepare budget summaries--> complete co-op forms--> prepare co-op reimbursements --> prepare and issue traffic instructions - radio/TV/cable

Raleigh, North Carolina, Us

- Act as all nonprofit clients' point-of-contact and advocate at the agency- Conduct full needs assessments of new clients' branding, marketing strategy, communication plan, and more.- Build campaign plans with the mpiTOO team based on client goals and campaign budget. This includes identifying an appropriate target audience and creating a strategic media plan for the timeline provided. Our campaign plans accommodate the grant parameters and budgets many of our clients work within.- Facilitate existing client accounts through media and creative coordination and creation- Create timelines for both the agency and client to work within for an efficient and successful campaign creation process- Address client concerns with attention and in a timely manner

Boston, Massachusetts, Us

At TB12, I:Worked with the VP of Content, the marketing team, and the sales team to help develop the editorial content strategy and manage the execution of content initiatives. These increase brand awareness, client education, client engagement, and product sales.Managed content goals that leadership and our team set. Analyze overall effectiveness of content and identified areas of improvement.Worked with the VP of Content to manage the planning, writing, and optimization of editorial content for TB12’s blog with an inbound marketing strategy and goal.Upheld and communicated the importance of TB12’s brand voice and style in written communication. Maintained its consistency across all content. This includes managing a TB12 Stylebook, which details correct spelling and usage of TB12-specific words and phrases.Lead all copyediting efforts by removing all errors and ensuring content accuracy and brand consistency prior to publishing.Managed all aspects copywriting for TB12’s digital and physical products - including but not limited to the blog (playbook.tb12sports.com), app content (articles, video descriptions, product spotlights, and more), website, product labels, and projects in development.Worked with the VP of Content to manage SEO and SEM marketing strategy across our digital platforms.

Boston, Massachusetts, Us

I edited and wrote promotional and informational copy for TB12, both long-form and short-form, ranging from articles to scripts to product packaging copy. I screened all copy written by others for branding, grammatical correctness, consistency, AP Style compliance, and overall flow. I wrote for a variety of audiences — weekend warriors to pro athletes, completely new readers to dedicated clientele.I created a TB12 Stylebook for internal reference. It goes over proper capitalization, punctuation, and usage of TB12-specific words and phrases.I used SEO and inbound marketing best practices when creating blog content. This includes building workflows for lead/customer nurturing.I did research on our competitors, customers, and industry to continue to create relevant content.

Framingham, Massachusetts, Us

- Managed Twitter, Instagram, and Facebook accounts for Red 13 Studios recording and photography studios- Raised Instagram engagement rate average by 44% in 3 months- Raised Instagram follower count by 18% in 3 months- Deduced best weekly posting times from engagement data- Made effective hashtag blocks for different post topics- Posted and networked on Instagram for founders’ production company, OH NO! ØKTAPUS

Cambridge, Ma, Us

Part of the Digital Communication team; the team's goal is to communicate within IS&T and with the greater MIT community regarding IS&T products and services.Worked as a full-time Intern Summer 2016 and part-time intern September 2016 - May 2017. - Wrote and published blog posts weekly to promote IS&T services to MIT audiences- Assisted in Back to School event planning: advertising and swag ordering - Managed Snapchat promotions- Caught misspellings and format inconsistencies in existent web pages

Boston, Ma, Us

Worked as a member of the wait staff:• Provided first class customer service • Developed quick problem solving skills• Collaborative team atmosphere