Jessica C. Email & Phone Number

- Co-lead the implementation of new digital marketing/marketing technology tools- Lead the training of marketing team members in digital marketing technologies and tools, thereby enabling user adoption- Lead user acceptance testing of new digital marketing/marketing technology platforms, identifying any issues that may arise- Update and/or support the updating of, the English-speaking country JMMB websites with:o Newsletterso Press releaseso Web bannerso Team… Show more - Co-lead the implementation of new digital marketing/marketing technology tools- Lead the training of marketing team members in digital marketing technologies and tools, thereby enabling user adoption- Lead user acceptance testing of new digital marketing/marketing technology platforms, identifying any issues that may arise- Update and/or support the updating of, the English-speaking country JMMB websites with:o Newsletterso Press releaseso Web bannerso Team Leader/Directors Profileso Company profile/ informationo Quarterly financial statements o Advisories and announcements ando Product information- Set up, monitor, evaluate and report on all digital advertising (i.e. social media, Google...) for all English-speaking countries in the Group, based on the approved campaign plans and budgets- Evaluate and provide reports on the performance of the JMMB website, online advertising, social media traffic/social listening and other digital metrics, as required Show less

Implement digital best practices, assess digital landscape and evaluate/acquire emerging marketing technologies that can improve team efficiency and effectiveness of digital communication. - Collaborate with IT team and website maintenance providers to maintain and enhance website capabilities - Routinely perform audits of the website and update content - Introduced scheduled targeted email marketing programs- Design, A/B test, analyse, and deploy new landing pages and lead… Show more Implement digital best practices, assess digital landscape and evaluate/acquire emerging marketing technologies that can improve team efficiency and effectiveness of digital communication. - Collaborate with IT team and website maintenance providers to maintain and enhance website capabilities - Routinely perform audits of the website and update content - Introduced scheduled targeted email marketing programs- Design, A/B test, analyse, and deploy new landing pages and lead nurturing email campaigns to improve click-through rate by 10%- Provide training and coaching to other members of the marketing team to raise the level of technological proficiency- Spearhead the build-out of the virtual platform used for the JMMB ELEVATE 3.0 virtual event, led speaker briefing sessions and produced all live stream sessions- Produce the weekly JMMB Goal Getter Live series which increased YouTube subscribers by 220% in FY 20/21- Perform social listening in order to manage social media interactions, maintaining an average response rate of 90% Show less

Jamaica

Manage content development and scheduling of all digital owned media. Perform daily website management and social media management to ensure that communication objectives are met across all digital channels.- Supported in the redesign and migration of JMMB’s new website- Managed agency relationship and oversaw social media content creation - Owned the social media strategy and daily management of JMMB’s Facebook, Twitter and Instagram that totaled over 180,000 followers across all… Show more Manage content development and scheduling of all digital owned media. Perform daily website management and social media management to ensure that communication objectives are met across all digital channels.- Supported in the redesign and migration of JMMB’s new website- Managed agency relationship and oversaw social media content creation - Owned the social media strategy and daily management of JMMB’s Facebook, Twitter and Instagram that totaled over 180,000 followers across all channels- Maintained and managed digital media channels such as in-branch screens and rate boards Show less

Kingston, Jamaica

BRAND MANAGEMENT- Managed the global brand refresh of KPMG in the local market- Designed and produced advertisements, marketing collateral, internal and external publications and communications - Performed Global Risk Management (GMRM) reviews to ensure brand compliance and conformity DIGITAL MARKETING- Maintained marketing email distribution lists for clients and targets - Maintained and developed content and capabilities of external website and internal portal… Show more BRAND MANAGEMENT- Managed the global brand refresh of KPMG in the local market- Designed and produced advertisements, marketing collateral, internal and external publications and communications - Performed Global Risk Management (GMRM) reviews to ensure brand compliance and conformity DIGITAL MARKETING- Maintained marketing email distribution lists for clients and targets - Maintained and developed content and capabilities of external website and internal portal - Collaborated with the global digital team to manage the country adoption process for KPMG's new digital platform on Adobe Experience Manager (AEM)- Rolled out of KPMG in Jamaica social accounts and manage social media contentOTHER MARKETING & COMMUNICATION ROLES- Launched KPMG PURPOSE at KPMG in Jamaica and assisted in leading PURPOSE workshops and activities- Provided logistic support for KPMG and KPMG sponsored events, e.g. Webinars, Annual IFRSUpdate, Financial Modelling Workshop- Managed budgeting, procurement and distribution of KPMG branded items- Collaborated with global and regional marketing teams for regional marketing initiatives Show less

- Conducted interview with customers- Collated and entered data from questionnaires to VMBS intranet- Assisted with general customer service - Promoted VM Express Online Banking and assisted customers with the sign up process

Kingston, Jamaica

- Managed the Speaking Centre's Twitter account and email correspondence - Developed communication skills of students by providing guidance, tips and assessments- Critiqued and helped to enhance visual presentations

Kingston, Jamaica

- Performed tasks related to the efficient maintenance and processing of website content- Maintained communication with teachers who submit to EduFocal- Assisted at EduFocal sponsored events

Kingston, Jamaica

- Develop a database to track information pertaining to Digicel cell towers

Nanodegree, Digital Marketing

Bsc Management Studies, Marketing, First Class Honours

Activities and Societies: University Marketing Association

Computer Science

Associate'S Degree - General

Activities and Societies: Interact Club (Treasurer), Photography Club (Public Relations Officer), The Student Voice Newspaper, Campionite.