Jessica Digiovanni Email & Phone Number

•Lead all digital, social, and creative campaign requests from brief kick off through launch. •Collaborate cross functionally with brand marketing, design, and finance to ensure deliverables are on track and to budget. •Provide client-facing support by assessing needs, making recommendations, and creating work back schedules.•Use creativity to solve client communication challenges, resolve deliverable issues, and improve productivity.•Manage projects of medium to high complexity to successful completion; able to handle multiple concurrent campaigns.•Utilize global took kits to create shopper and awareness assets to run on social media platforms.•Traffic all social, OLV, OTT, OOH, Cinema, and digital banner creative to media partners.•Implemented process improvements through creating a project tracker and hosting weekly status calls providing clear direction and consistent updates on campaign progress.•Provide creative direction and project manage all third-party marketing partnerships including Spotify, HGTV, XBOX, Warner Media, Buzzfeed, Vogue, Kargo, TrueX and many more.•Proof assets and media to make sure they are to brand standard and following campaign design guidelines including color palettes, logos, skus, copy, and legal lines.•Submit all Intellectual Property creative content for approval for licensed categories.

•Managed print sourcing projects from implementation to completion; led brief in-take meetings with clients, negotiated in budget designs, selected the most appropriate supplier, and ensured internal procedures were followed to meet deadlines. •Led LEGO® Trade sourcing programs with third party retailers including Target, Walmart, Kohls and more.•Supported brand retail US, Canadian, and EMEA markets with in-store merchandising and display executions.•Liaison between clients and suppliers on all matters related to production and campaign management services; provided detailed project status updates to stakeholders and escalated any risks in timing. •Partnered with external print production vendors to forecast resource needs and quote all jobs to specification.•Oversaw production milestones to include material selection, art files, quality testing, printer/delivery schedules.•Accountable for overall financial performance of projects against budget, POs, and invoicing upon final delivery. •Mentored new hires and developed onboarding materials.

Hartford, Connecticut Area

•Supported promotional brand business globally as the conduit between product, sales, and design teams. •Coordinated creative campaign content and product launches to support channel initiatives. •Partnered with engineers to develop promotional packaging, merchandiser displays, and end caps. •Utilized project management software Workfront to kick off all requests and communicate with designers. •Collaborated with creative agencies and graphic teams to execute branding, packaging, and digital materials. •Stood up weekly status calls with suppliers to streamline communication and review production progress. •Improved project flow by reducing complexity and increasing alignment through implementing best practices; created work back schedules, organized project recaps, and utilized automated design tools for efficiency.•Developed all projects mindful of budget through resource awareness to meet client’s needs.•Analyzed post-mortem results to construct a forthcoming plan of action and identify growth opportunities.

West Hartford, Ct

•Designed and developed new product lines, ensuring alignment with market trends and customer preferences.•Coordinated marketing packages and managed product presentation for new brand launches.•Maximized sales and margin by selecting, developing, assorting, and managing merchandise mix through appropriate decisions, price point awareness, and merchandise presentation.•Planned and creatively directed all marketing photoshoots for Ecom, look books, and social media campaigns. •Partnered with sales to present product line to buyers and negotiate pricing.•Analyzed market trends and prior year sales to develop growth strategy product plans.•Point of contact for oversea manufacturers and vendors communicating all project matters and requests.•Worked directly with production to ensure all manufacturing is to standard avoiding any risk in final delivery.• Manage all fittings making necessary comments to tech department and factories• Generate all Bill of Material orders and work directly with the production team ensuring all merchandise is to standard

Framingham Ma

• Communicated with team members and vendors to create and execute merchandise plans for upcoming seasons• Responsible for working with oversea offices to make sure counter samples arrive on time and to standard.• Analyzed and present weekly selling reports to head management demonstrating excellence in verbal communication• Worked with internal, Canadian, and European buying offices to coordinate product assortment• Managed assignments exhibiting good judgement, solution driven problem solving skills, with a desire to gain in depth knowledge of industry and business strategies.• Oversaw quality sourcing, lab dips, marketing packages, and file records for men’s sweater division • Prioritize tasks to ensure timely completion through multi tasking. • Responsible for following up and communicating with buyers regarding private label and branded accounts.

Hartford, Connecticut Area

Natick, Ma

Bristol, Ct

Natick, Ma

Education record

Bachelor Of Science, Major: Fashion Merchandising Minor: Event Management