The Automobile Racing Club of America (ARCA) bridges the gap between NASCAR’s top three national touring series and weekly racing across the United States. At ARCA (a NASCAR business unit), I lead business operations functions for the sanctioning body. This includes broadcast, budgeting, planning, contracts, and partnerships. Partners I have the pleasure of working with include FOX Sports, Flo Sports, Menards, General Tire, Bounty, Tide, Richmond, Sioux Chief, Owens Corning, Rust-Oleum, Sprecher, Sherwin Williams (Dutch Boy), Atlas, Spectrum Brands, Herr’s, and Calypso.Come join us or watch a race this season on FOX Sports or Flo Sports.

Powerhouse is a scrappy marketing, partnership, and holdings group that serves the U.S. powersports, automotive, and motorsport markets. We are a collective of racers, creatives, developers, and car builders that work together on a retainer or on a per-project basis.Powerhouse also has holds over 100+ domain names like raceteams.com, racefans.org, pitarea.com, racingdeals.com, racingsponsors.com, motorsportsbusiness.org, racecarshops.com, powerhouse.tv, 8090autos.com, theRockyMountains.com, geothermalcontractors.com, and more. Powerhouse is currently exploring equity options in these ventures in exchange for talent and time. Don't hesitate to reach out if you or someone you know may be interested in teaming up.

The bulk of my professional career has been within the motorsports industry, serving various national sales and marketing departments. My background includes:Sales• Billed over $XXX,XXX,XXX in new revenue for sanctioning bodies, national tracks, & race teams.• Brokered race entitlement rights, official partner programs, licensing / IP rights, digital marketing campaigns, branded activation areas, mobile marketing tours, multi-venue signage, hospitality, VIP experiences, media takeovers, talent appearances, consumer promotions, B2B partnerships, private track rental, etc.• Went to contract with over 108 consumer brands while representing racing properties.• Sold over 150,000 individual race tickets through group sales efforts.• Launched an online sponsorship exchange for brands to procure grassroots racing sponsorship.Marketing• Led consumer marketing and promotions that included digital and traditional media buys.• Built national marketing platforms to generate traffic to participating retail partners.• Developed custom online traffic and conversion campaigns.• Steered marketing budgets and managed various agencies of record.New Venture Creation & Consulting• S.A.B.E.R (Simulated, Autonomous, Biofuel, Electric, Racing) - An alternative racing, demo, sales, and digital rights platform to showcase automotive innovation.• Nashville Fairgrounds Speedway - Led private equity initiative, finished 2nd in the city's RFQ. • RacingSponsors.com - A grassroots racing sponsorship exchange.