National Sales And Marketing Executive
Daytona Beach, Florida, Us
The bulk of my professional career has been within the motorsports industry, serving various national sales and marketing departments. My background includes:Sales• Billed over $XXX,XXX,XXX in new revenue for sanctioning bodies, national tracks, & race teams.• Brokered race entitlement rights, official partner programs, licensing / IP rights, digital marketing campaigns, branded activation areas, mobile marketing tours, multi-venue signage, hospitality, VIP experiences, media takeovers, talent appearances, consumer promotions, B2B partnerships, private track rental, etc.• Went to contract with over 108 consumer brands while representing racing properties.• Sold over 150,000 individual race tickets through group sales efforts.• Launched an online sponsorship exchange for brands to procure grassroots racing sponsorship.Marketing• Led consumer marketing and promotions that included digital and traditional media buys.• Built national marketing platforms to generate traffic to participating retail partners.• Developed custom online traffic and conversion campaigns.• Steered marketing budgets and managed various agencies of record.New Venture Creation & Consulting• S.A.B.E.R (Simulated, Autonomous, Biofuel, Electric, Racing) - An alternative racing, demo, sales, and digital rights platform to showcase automotive innovation.• Nashville Fairgrounds Speedway - Led private equity initiative, finished 2nd in the city's RFQ. • RacingSponsors.com - A grassroots racing sponsorship exchange.
