Jesse Gregory Email & Phone Number

Edmonds, Wa

Edmonds, Wa

Bothell, Wa

-Developed a custom WordPress-powered email marketing scheduling & workflow system enabling teams to work together with greater efficiency-Developed complex, custom HTML email layouts with short turnarounds despite mid-development design revisions, meeting deadlines while utilizing new techniques for compliance in 50+ email clients & variants ensuring a quality user experience across a diverse subscriber base-Created custom websites with a focus on efficiently distributing dynamic content, optimized intuitively to be managed by content creators enabling marketing teams to promote endorsed artists effectively-Prototyped new site designs & features while updating site templates for integration into SDL Tridion & other systems, promoting best coding practices whenever possible & allowing the functionality of brand sites to grow within existing site architecture-Administrated primary & supplementary email marketing software including WhatCounts & Litmus, managing subscriber databases & generating campaign reports, user event tracking & other metrics-Managed communication between an international team spanning numerous time-zones & brands (BEHRINGER, BUGERA, MIDAS, KLARK TEKNIK, TURBOSOUND) for execution of email marketing projects & site updates, using feedback & acting as liaison via verbal, email & Confluence communication-Attended industry conferences, heavily documenting what was learned while presenting the main points to relevant team members & taking the lead in creating strategies going forward allowing the company to keep up with new industry trends-Provided extremely thorough documentation on internal processes & technology to expand company-wide knowledge & versatility enabling colleagues to expand their abilities-Assisted in consolidating & organizing team budgets & strategies to create a successful & achievable vision going forward with detailed project milestones & timetables

-Worked together with graphic designers & client coordinators to develop custom, CMS powered sites with lean, efficient code, maximizing aesthetic appeal while minimizing bandwidth-Provided both aesthetic & technical feedback for site design mockups ensuring that sites strike a perfect balance between usability & attractive layout-Developed & maintained custom structures & functionality in a base install of MODX for use with all clients, adapting the system to fit the constantly shifting needs of the company allowing the sale of new products & features-Developed a custom blogging engine using MODX CMS/F allowing clients to retain their existing site layout while reducing server load & increasing feature connectivity through a centralized database-Maintained changelogs for the custom MODX base install allowing the sales team to easily assess a client’s currently enabled features & upsell them-Implemented SEO standards across MODX & Wordpress powered sites resulting in high visibility on search engines-Performed updates & maintenance for existing clients, quickly assessing the varying code structures of custom built sites-Provided internal employee tech support & documentation on our CMS systems keeping content teams up to date on the latest changes to their workflow-Hosted development meetings outlining the pros & cons of current & future projects while presenting logical solutions