-Brought on to an early-stage startup to build and scale brand and marketing initiatives, driving initial market positioning and awareness.-Spearheading a comprehensive website rebrand and redesign to enhance user experience and align with brand strategy.-Developing and launching a targeted social media strategy to drive client acquisition and expand brand reach.

Recruited to lead conceptualization, planning, and execution of high-impact events to enhance brand recognition and drive sales.Developed strategic partnerships with key industry stakeholders.Collaborated with marketing team to implement integrated strategies promoting events through campaigns, digital marketing, and social media.

Execute strategy to drive business development, client retention, relationship development,reputation, and community engagement.Developed and executed strategic business development plans to enhance client acquisition and retention for a firm of 125 legal professionals.Discovered and coached attorneys on cross-sell opportunities.Partnered with attorneys to create compelling client pitches and presentations, driving new business opportunities.

Led strategic planning and execution for industry event engagements, optimizing ROI through investment strategy, positioning, and sponsorship negotiations.Executed events including the company’s single largest marketing expenditure, the NADA Trade show, in excess of $1.8M. Championed the strategy, design, and execution of impactful trade shows and industry events.Strengthened association relationships and strategic partnerships through engaging campaigns, sponsorships, and annual agreement negotiations, managing a $3.2M budget and P&L.Orchestrated industry support by cultivating relationships, forging partnerships, and enhancing brand awareness with regional and national trade associations.

Collaborated with Sales partners to strategize and develop segmented campaigns and promotions, driving sales volume.Spearheaded the creation of a marketing program to align ACV with franchise and independent dealer associations nationwide, rapidly increasing brand recognition through regional and national partnerships, sponsorships, and events.

Worked closely with partners in Sales to strategize and develop segmented campaigns and promotions to drive increased sales volume.Continued responsibilities of previous role as Relationship Marketing Manager.

Developed a marketing program to partner ACV with the franchise and independent dealer associations across the country. Quickly boosted brand recognition via regional and national partnerships, sponsorships and events.

ACV's first salesperson. Established and expanded the Buffalo market and surrounding areas as the company’s first salesperson, later expanding across the East Coast.Developed the blueprint and roadmap for sales strategies, operations, promotions, and marketing initiatives, consistently exceeding quotas and leading in sales volume month over month.

Achieve client marketing solutions using broadcast and digital media. Build and maintain relationships with local and national clientele. Grow revenue and new business through implementation and management of national and regional television and various digital campaigns. Responsible for seeking new business accounts, not currently active in the marketplace. Applying broad expertise in conjunction with the latest tools andtechnology, I develop, implement and review full service creative solutionsfor agencies and direct new businesses.

Supported the Women’s RTW buyer with buys, placing orders and merchandising lines. Responsible for Versace First Line (Women’s), Versace Collection (Women’s) and Versus (Women’s and Men’s) lines. Managed multiple season buys with budgets in excess of 10 million dollars. Supported the opening and of 3 additional retail points in North America. In addition, implemented the U.S. e-commerce presence and merchandising for Versace Young.

Produced weekly reports to analyze sell through for all Versace lines. Evaluated year over year performance for all 13 retail boutiques in the US. Supported the buying team in planning assortments and allocating product to the appropriate retail locations.

July 2014Threads Kids ShowroomMayoral, Freelance Account Executive,-Merchandised Mayoral Spring/Summer 2015 Collections for Baby, Mini and Junior Boys and Girls

Thread Kids ShowroomChaser Brand, Freelance Account Executive-Sold over $28,700 of Chaser Brand children’s T shirts in 2.5 days at the ENK Children’s Club NY Trade Show

Collaborated with the sales team to met with buyers from off price retailers in both men’s and women’s markets. Worked out pricing for retailers based on their desired buys. Analyzed pervious years buys. Visited retail locations to analyze competition.

Reduced advertising costs by 30%. Maintained complete marketing campaigns, including buy ad space in print, television and radio. Implemented an online presence using Facebook, Twitter and various online automotive marketplaces. Designed modern website complete with SEO campaigns.

Opened cutting edge Business Development Center, Internet Department and Call Center. Managed a team responsible for all sales and service communications in and out of the dealership. Increased sales by 20% in less than 6 months.

Obtained customer financing for purchased vehicles. Acted as a liaison between the customer and banking institutions. Sold insurance and protection plans.