Jesse Renee LewisDirector, Sales + MarketingVirginia Beach, VAABOUTWith 15 years of experience in Ecommerce and Marketing, I excel in conveying human warmth through technology, utilizing creative thinking and problem-solving to achieve optimal results for both teams and customers. I specialize in implementing new workflows, cohesive brand direction, and sustainable improvements that impact daily business operations. Ready to collaborate and drive growth, I aim to handle strategic planning to enhance ROI for your business. Let's connect to explore how my expertise can drive your business forward.EXPERIENCETactical DistributorsDirector of Ecommerce & Marketing2014-PresentOversee daily operations and digital marketing strategiesManage customer service and marketing teamsDrive profitable sales across the brand portfolioRP55Ecommerce Manager2010-2014Managed Play Cloths & Akoo web storesBlac Label StreetwearWomen’s Wear Designer2008-2009EDUCATIONOld Dominion UniversityB.S. Fashion Merchandising, Cum Laude, 2007-2008Savannah College of Art & Design2006Tidewater Community College2003-2005ACCOMPLISHMENTS2021 TDI, LLC Most Valuable Employee2019 TDI LLC Sharon Scott Award of Excellence2019 Founding Member of Aunt Flo’s Art Show2013-14 VB Town Center’s Fashion Show2014 Member of Generation MOCA2009-11 ODU’s Fashion Academy Instructor2008 1st Place VA Fashion Week Student DesignPresident Delta Epsilon Chi, Fashion Ass. ODUSKILLSLeadership & Team ManagementDigital Marketing StrategiesProduct Pricing & Inventory ManagementContent Creation (Photoshoots, Graphics, Digital Promos)Shopify & Ecommerce PlatformsSEO & ADA Compliance Best PracticesEmail Marketing (Klaviyo)CRM Implementation (Gorgias)Adobe Creative SuiteSocial Media ManagementSPECIAL PROJECTSDeveloped and supported direct-to-consumer private label brandsManaged high-traffic promotional events and product dropsPlanned and executed Q4 holiday marketing strategiesOrganized annual SHOT Show booth presentationsLet's connect to explore how my expertise can drive your business forward.
Gorilla Contracting
View- Website:
- tacticaldistributors.com
- Employees:
- 10
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Marketing ManagerGorilla ContractingUnited States
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Director Of Sales And MarketingTactical Distributors Apr 2014 - PresentVirginia Beach, Virginia, United States -
Digital Marketing ManagerTactical Distributors Jun 2016 - PresentNorfolk, Virginia Area• Create and delivering content on TD’s Social Media Channels. (Face Book, Instagram, Pinterest,as well as new channels)• Manage a calendar of events for all inbound and outbound marketing and make sure all teams (sales, warehouse, operations) have a clear direction on details.• Manage Social media budget, Deliver RIO reports on budgeted money spent.• Curate and disperse content on the “Blog” to appropriate channels.• Work with the marketing team and vendors for sales windows to create promotions and sales on the website.• Ensure all teams (sales, warehouse, operations) have a clear direction on details.• Implement Sales through Shopify and ensure they are functioning properly before they go live.• Troubleshoot and manage issues within Shopify. (Track and manage outside development)• Continue to update the TD Intranet on Google
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Digital Advertising CoordinatorTactical Distributors Oct 2015 - PresentNorfolk, Virginia Area• Plan and execute advertising campaigns based on results driven by digital marketing data• Collaborate with company’s Developer and Designer to plan a marketing calendar to createseasonal promotions and deadlines• Target and research customer groups and data to produce customer engagement• Analyze campaigns and competition through collected data and A/B testing• Improve website layout and edit code for front end development to organize the site for easeof navigation and to increase conversion rates• Manage coupon codes and mark downs by detailing rules and conditions to maintainexclusions for current promotions• Research and develop strategies to embrace new technologies, trends and consumer behaviorin the Ecommerce market• Direct traffic to our site by funneling new and returning customers to maximize the conversion rate• Implement a follow-up plan for retention and loyalty• Create news feed and carousel ads for all social media accounts
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E-Commerce Sales SupportTactical Distributors Apr 2014 - Oct 2015Virginia Beach, Va• Provide excellent customer service by resolving all issues such as processing orders, inventory,tracking, returns/exchanges and coupon codes• Develop and maintain the front end of the web store by meeting deadlines based on newinventory for each delivery season• Interface with new vendors to set up new accounts by completing the credit application,non-disclosure agreement, purchase orders and logistics of receiving the goods• Research to gain product knowledge and maintain current MRP from manufacturers to createengaging product content that allow our customers to make informed buying decisions• Analyze customer demand to implement new procedures for our team to improve thecustomer service experience and daily operations• Facilitate customer solutions by sourcing products from vendors and manufacturers to suite thespecific needs of a customers request; validate pricing, submit and complete purchase orders• Identify profit margin and determine pricing that benefits both the consumer and the company
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E-Commerce ManagerRp55 Group Jun 2010 - Apr 2014• Built and grew the web store department; increased web sales significantly each year, developeda marketing calendar, utilized the large cost-to-retail margin for promotional sales and maintained astrong focus on rotating fresh inventory• Managed the organization’s two web stores, supervised the web team department, anddeveloped the intern program• Produced and directed product photo shoots for seasonal collections, organized samplesand wrote detailed descriptions to create all content for both web stores• Provided excellent customer service; resolved all issues such as processing orders, tracking,inventory, returns/exchanges and coupon codes• Designed catalogs in Adobe InDesign as tool for sales team to sell over stock inventory
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InstructorOld Dominion University Jul 2009 - Jul 2012Norfolk, VirginiaODU Fashion Academy -
Woman'S Wear DesignerHeadgear Inc. Dec 2008 - Dec 2009Virginia Beach, Va• Collaborated with in the design team to execute deadline driven cohesive collections• Composed technical packets and catalogs that communicate all garment details andconstruction to our overseas manufacturers• Illustrated and designed garment flats, graphics and logos• Analyzed trend forecasting for silhouettes, color stories, styles, graphics and fabric• Initiated a new catalog format with hand drawn digital fashion illustrations that represented ourideal consumer that was used as a sales tool to present our current collection
Jesse Lewis Education Details
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Cum Laude
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Occupational Technical Studies - Fashion Merchandising; Fashion Design
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Fashion Design -
General Studies
Frequently Asked Questions about Jesse Lewis
What company does Jesse Lewis work for?
Jesse Lewis works for Gorilla Contracting
What is Jesse Lewis's role at the current company?
Jesse Lewis's current role is Marketing Manager.
What schools did Jesse Lewis attend?
Jesse Lewis attended Old Dominion University, Old Dominion University, Savannah College Of Art And Design, Tidewater Community College.
Who are Jesse Lewis's colleagues?
Jesse Lewis's colleagues are Erich Coertzen, Ria Naude, Blair Ferguson, Valerie Demo, Allen Harcourt, Danny Mitchell, Garrett Belote.
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Jesse Lewis
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