Jesse Smith Email & Phone Number

Mississauga, Ontario, Canada

Brampton, Ontario, Canada

Led the Discount HABA team, including 7 category directors, providing direction on assortment, pricing and planogram decisions.Responsible for $1B in annual sales, achieving budgeted financials and driving share growthThrough positive leadership and coaching, achieved strong results in internal surveys around leadership effectiveness Led cost negotiations with various vendors, working both internally amongst the various divisions, and the vendorsWorked with external partners to develop shrink solutions for shave products

Brampton

Managed a team of 24 people, including 5 direct reports, to achieve overall business objectives across various banners and formatsSignificantly increased internal engagement scores in my team though effectively changing culture and focus on people's personal developmentDeveloped the first ever Plexiglas box Tide bottle display, showcasing P&G marketing and highlighting benefits of value added sku’s, resulting in 24% lift in sales on the sub segmentManaged P&L responsibilities of $1.5 Billion in sales and more than 500 million units annuallyWorked with finance to release vendor billings for the end of our fiscal year, based on policy changes Coached category managers through strategies to deliver best in class, and even best in North America, assortments and planograms focused on customer needsBuilt relationships with vendors that were based on collaboration, helping to project our shift in culture

Accountable for the coordination between merchandising teams and banner teams to ensure execution of multiple programs both in store and in flyerDeveloped allocation process for West Superstore, allowing category to make annual plans for displayProvided detailed financial analysis of flyers and regular sales within nofrills, Superstore and Maxi, guiding teams towards a level of investment that was sustainable, yet drove traffic to the specific storesWorked with various vendors on execution of major consumer events, growing sales and units over previous yearWorked with merchandising and various support groups, overseeing the listing of more than 540 items in 2011, generating significant O&A dollars for year endCreated process for checking promotions prior to flyer dates, reducing ad errors by 80%

Oversaw various categories, managing P&L and providing accurate forecastingProvided market analysis of categories within Ontario, Quebec and Atlantic Canada, developing detailed strategies and action plans to grow market shareWorked with vendors to help redefine go to market strategies, creating value for consumers without deep discountsMaintained market share growth that outpaced total grocery on an annual basis Created a forecasting tool that broke down baseline and promoted sales by banner, determining what portion of the forecasted promotional sales would be incremental to the category, allowing more accurate sales and margin forecasts which was implemented by all categories