Jesse Lopez Email & Phone Number

Dallas, TX, US

New York, NY, US

Define and coordinate an integrated GtM strategy across Marketing, Enablement, Sales, Customer Success and CX, that optimizes for acquisition and LTV (through adoption/activation, upsell/cross-sell and retention), across different segments & markets.

San Francisco, California, US

Lead the T&E PMM team in the creation of positioning, messaging, go-to-market strategies, and growth for the Spend Management product portfolio.

Boston, Massachusetts, US

• Led the segment PMM team responsible for Klaviyo’s GTM strategy for expanding into new markets — from target audiences to verticals and use cases.Accomplishments:
• Developed and launched new product positioning to support the company's rebrand across all owned and paid surfaces.
• Built GTM strategy (positioning, messaging, marketing and sales strategy, and pricing) for new Klaviyo offering built for enterprise customers and worked cross-functionally to build targeted marketing assets.
• Led revamp of performance marketing and consideration pages for Klaviyo’s website to help improve acquisition rate of new customers.

San Francisco, CA, US

• Led the Invoices product marketing team and marketing strategy of Invoices product by working closely with the product team to identify new product opportunities, leading go-to-marketing activities for new features.
• Drove demand for Square Invoices product by developing narratives and messaging camps with Demand Gen team to experiment in paid channels; best-performing campaigns scaled across paid search, display, social.
• Improved acquisition of Square products by overhauling public web pages and launching targeted acquisition and engagement email initiatives (e.g., industry-specific cross-sell email campaign, quarterly features.
• Enabled sales team with product pitch decks, one pagers, and training sessions to guide the selling process to upmarket sellers.
• Supported product adoption and education by revamping support center content anchored on benefit-based framework and keyword strategy.
• Built and executed GTM plan (market/competitive analysis, positioning, target audiences, value props, pricing) for ACH bank transfer payments (new payment method for Square) and use case expansion of Square Virtual.

San Francisco, CA, US

Designed and executed marketing strategy of Invoices and Virtual Terminal businesses by working closely with the product team to identify new product opportunities, leading go-to-marketing activities for new features, and driving business performance through lifecycle marketing initiatives.

Mountain View, California, US

Led the QuickBooks Brand Strategy & Performance team, a new global marketing team (US, UK, CA, and AU), responsible for the development of holistic brand strategies, the tracking & benchmarking of brand performance, and the deployment of brand marketing best practices across the world.

Inactive, Page, US

Elevated and advanced the food, bakery, and beverage menu innovation by working cross-functionally with R&D/Culinary, Operations, Supply Chain, and Finance teams to develop & launch new products and platforms for the Einstein Bros Bagels brand

Amsterdam, NL

Led the Marketing Planning & Performance management team in supporting USA CMO and Marketing Leadership Team (Brand, Innovation, and Insights leaders) in driving strategic projects, leading planning processes, and tracking the performance of USA marketing plans.

Amsterdam, NL

Led the Business Strategy & Planning team in supporting the Executive Team (CEO, CFO, CMO, CSO, and others) in designing, implementing, and tracking benefits for strategic projects, including the development and deployment of analytical models, planning processes, and scorecards.

Greater Chicago Area, IL, US

Ensured the Latin America region had clear objectives and led effective implementation of winning strategies

Purchase, New York, US

Associate Marketing Manager, SmartfoodJun 2012 - Aug 2013Managed innovation, experience design, consumer research, and customer & communication strategy development for Smartfood, the #1 popcorn brand in the US – a fast-growing business leading Frito-Lay into new aisles & categories and driving highly incremental, significant growth for the.

Purchase, New York, US

Set PepsiCo's strategic direction and supported the corporation's senior leadership by answering the company's most pressing strategic questions

Responsible for conducting comprehensive market research and developing informational insights to advise Fortune 500 companies across a breadth of industries on strategic business decisions.

B.S., Finance, Spanish

Study Abroad Program, Literature

High School Diploma - Class Salutatorian, The Preuss School @ Ucsd