Define and coordinate an integrated GtM strategy across Marketing, Enablement, Sales, Customer Success and CX, that optimizes for acquisition and LTV (through adoption/activation, upsell/cross-sell and retention), across different segments & markets.

Lead the T&E PMM team in the creation of positioning, messaging, go-to-market strategies, and growth for the Spend Management product portfolio.

Led the segment PMM team responsible for Klaviyo’s GTM strategy for expanding into new markets — from target audiences to verticals and use cases.Accomplishments:• Developed and launched new product positioning to support the company's rebrand across all owned and paid surfaces.• Built GTM strategy (positioning, messaging, marketing and sales strategy, and pricing) for new Klaviyo offering built for enterprise customers and worked cross-functionally to build targeted marketing assets (microsite, content, sales pitch deck, one-pagers) for this audience.• Led revamp of performance marketing and consideration pages for Klaviyo’s website to help improve acquisition rate of new customers.

Led the Invoices product marketing team and marketing strategy of Invoices product by working closely with the product team to identify new product opportunities, leading go-to-marketing activities for new features, and driving business performance through lifecycle marketing initiatives.Accomplishments:• Drove demand for Square Invoices product by developing narratives and messaging camps with Demand Gen team to experiment in paid channels; best-performing campaigns scaled across paid search, display, social, affiliates, and mobile channels (ASO, UAC, and ASA). • Improved acquisition of Square products by overhauling public web pages and launching targeted acquisition and engagement email initiatives (e.g., industry-specific cross-sell email campaign, quarterly features newsletter). • Enabled sales team with product pitch decks, one pagers, and training sessions to guide the selling process to upmarket sellers. • Supported product adoption and education by revamping support center content anchored on benefit-based framework and keyword strategy.• Built and executed GTM plan (market/competitive analysis, positioning, target audiences, value props, pricing) for ACH bank transfer payments (new payment method for Square) and use case expansion of Square Virtual Terminal product to in-person payments through integration to Square Terminal (expanding hardware to computer-based sellers).• Oversaw discovery research, strategy development, and roadmap implementation for new Square SaaS offering in partnership with PM, Finance, and Product Analytics teams; conducted extensive competitive research, user interviews, and conjoint analysis with 3rd party vendor to inform packaging and pricing recommendations across all existing Square markets (US, Canada, UK, Australia, Japan, Ireland).Impact:Square Invoices has experienced strong growth, processing $12 billion in GPV over the last 12 months, up nearly 2x from two years ago. (Source: Square's Q3'21 Shareholder Letter)

Designed and executed marketing strategy of Invoices and Virtual Terminal businesses by working closely with the product team to identify new product opportunities, leading go-to-marketing activities for new features, and driving business performance through lifecycle marketing initiatives.

Led the QuickBooks Brand Strategy & Performance team, a new global marketing team (US, UK, CA, and AU), responsible for the development of holistic brand strategies, the tracking & benchmarking of brand performance, and the deployment of brand marketing best practices across the world.

Elevated and advanced the food, bakery, and beverage menu innovation by working cross-functionally with R&D/Culinary, Operations, Supply Chain, and Finance teams to develop & launch new products and platforms for the Einstein Bros Bagels brand

Led the Marketing Planning & Performance management team in supporting USA CMO and Marketing Leadership Team (Brand, Innovation, and Insights leaders) in driving strategic projects, leading planning processes, and tracking the performance of USA marketing plans.

Led the Business Strategy & Planning team in supporting the Executive Team (CEO, CFO, CMO, CSO, and others) in designing, implementing, and tracking benefits for strategic projects, including the development and deployment of analytical models, planning processes, and scorecards.

Ensured the Latin America region had clear objectives and led effective implementation of winning strategies

Associate Marketing Manager, SmartfoodJun 2012 - Aug 2013Managed innovation, experience design, consumer research, and customer & communication strategy development for Smartfood, the #1 popcorn brand in the US – a fast-growing business leading Frito-Lay into new aisles & categories and driving highly incremental, significant growth for the companyAssociate Marketing Manager, Channel InnovationAug 2013 - Jan 2014Managed innovation, commercialization and customer strategy development for Growth Ventures premium brand portfolio – Stacy’s, Simply, Smartfood, and other premium brands – in Club and Natural channels

Set PepsiCo's strategic direction and supported the corporation's senior leadership by answering the company's most pressing strategic questions

Responsible for conducting comprehensive market research and developing informational insights to advise Fortune 500 companies across a breadth of industries on strategic business decisions.