Jesse Fröhling Email & Phone Number

Nashville, Tn, Us

Minneapolis, Mn, Us

-Manage digital marketing team of 2 full time employees, 3 contractors and 2 agencies. -Define and test new lead acquisition strategies across multiple marketing channels — email, socialmedia, paid search, ABM platforms, content syndication, etc. — and deliver against quarterly lead and pipeline goals-Manage performance of the website, including all testing and optimization for lead generation,working with marcom team on creative and content management.-Partner with sales to monitor lead flow, review opportunities, and optimize the impact of marketingactivities - by region internationally and within North America-Test and optimize paid search and social channels for new customer acquisition/ROI, including LinkedIn, Google, and Bing-Measure, analyze, and report on all campaigns for effectiveness and ROI on a monthly basis-Work hand in hand with campaign managers to execute on activities and tactics providing counsel on the best paid channels to utilize to hit goals-Bring ideas to the team on what’s next – new partners to leverage, platforms, ad units/types-Provide recommendations on where we drive leads engaged in paid channels for optimal conversion-Collaborate closely with Design to analyze and ensure continuous improvement of the website performance (conversion rates, bounce rates, lead flows, search ranking etc.)

Los Angeles, California, Us

- Managed on-page and off-page SEO efforts by improving our domain authority, workingwith content marketing to optimize SEO, overseeing SEO reporting, increasing backlinks,conducting regular SEO audits for core keywords-Planned, built and optimized campaigns across paid channels (Google Ads, LinkedIn Ads, Facebook AdsRetargeting platforms (Rollworks, etc.)-Managed and monitored drip email campaigns in HubSpot including creating and sendingemails, creating landing pages and associated campaigns, handling lead imports andmonitoring campaign results- Monitored campaign budgets- Drove Conversion Rate Optimization in website pages and landing pages. Analyzed websitemetrics via Google Analytics and other tools to improve results.- Gathered research, insights, and recommendations to improve digital marketing efforts-Created monthly reports and analysis on how each channel, campaign, and creative isperforming-Directed all account-based marketing (ABM) efforts on platforms such as Rollworks and Demandbase.-Fully managed an affiliate program, working with 3rd party lead generators to drive traffic to our site and generate performance-based leads. Managed and maintained outr affiliate platform, Tune.-Managed a team of 2 full-time employees, 2 contractors, and 2 agencies.

Los Angeles, California, Us

-Directed lead generation, digital marketing and performance marketing activities.-Recruited and oversaw affiliate partners and third party networks.-Provided insight to overall marketing strategy.-Responsible for data reporting, visualization and business intelligence.-Managed and maintained lead platforms and software such as, Leadspedia.-Monitored KPI performance and budget for marketing campaigns.-Responsible for lead data collection, including pixel setup, posting specs and maintenance.-Natured relationships with affiliate partners and publishers to ensure the delivery of qualified leads.-Created and manage offers across all publisher campaigns.-Analyzed affiliate campaigns and provided strategic recommendations to improve strategy and increase leads.-Managed social media channels, content and branding.-Involved in pay per call and direct mail campaigns.

Us

• Directed high-level marketing campaigns, strategies and vision for the company.• Managed a team of community managers, responsible for recruiting and managing 100+ influential brand ambassadors.• Led various successful social media and other digital marketing growth campaigns, helping to grow the app user base to over 500,000 users. • Managed partnerships, relationships and communication with press, users, startup team, etc.• Managed social media presence across all social media channels, Facebook, Twitter, Youtube, etc.• Created and managed digital and video marketing content.

Us

• Identified and Developed a prospect list of potential partners, including organizations, influencers, media sites, mobile apps, etc.• Reached out to potential partners via email and social media, communicating our vision and negotiating partnership deals.• Managed existing partnerships and ideated new partnerships. • Scope of partnership includes pitching ideas, identifying deliverables for each party involved and overseeing execution.

• Winner of Nedbank's IdeaSmash startup competition, receiving funding, press and the opportunity to be part of a tech-startup incubator.• Oversaw all marketing, business operations and partnerships.• Acquired partnerships with major gas stations, Sasol Limited & BP.• Involved in website design and creation of branding.• Managed all social media channels, content and brand awareness.

• Acquired partnerships with major South African e-commerce and retail stores such as Spar, Pick'n Pay, and TakeAlot.• Involved in the design and vision for all branding.• Ideated and led all online digital marketing campaigns.• Built a massive team of influential brand ambassadors.• Ran all social media marketing and influencer campaigns.• Managed all social media channels.• Led all sales efforts, online and retail.

Sandton, Gauteng, Za

Bachelor Of Engineering - Beng (Honors) (Cum Laude), Industrial Engineering

High School Diploma