- Oversaw strategy, development and implementation of hundreds of marketing and operational email campaigns for the brands Wyzant and Vocabulary.com.- Improved student activation and retention through content segmentation based on grade level and desired subjects. - Became lead analyst for the Wyzant brand's marketing team, utilizing SQL queries and Tableau dashboards.

* Wyzant acquired by IXL Learning in May 2021

- Wrote HTML, performed QA, and did all operational work within the Oracle Marketing Cloud and Salesforce Marketing Cloud; including emails to both customers (B2C) and restaurants (B2B).- Developed campaign concepts to increase customer ordering frequency and reduce churn rates.- Worked on other CRM initiatives, including direct mail, loyalty programs, SMS, and push notifications.

- Managed email marketing programs for online retailer of diamonds, wedding rings, and jewelry.- Coordinated with design, copywriting, and merchandising teams to develop content for each email.- Performed A/B tests on subject lines, copy, offers, links and images to optimize future email creatives for each subscriber segment.

- Ran all aspects of online marketing for the company’s family-centric social networking website.- Designed, coded, and wrote copy for all email marketing campaigns.

- Coordinated and reported on impact of all email marketing efforts for major video game publisher.- Researched CRM strategies of top competitors and industry leaders.

- Designed, implemented, and revised marketing campaigns for real estate investment company.- Managed and edited website / listing content to strengthen functionality and design.