Jesse Woodruff Email & Phone Number

Lansing, MI, US

East Lansing, Michigan, United States

Okemos, MI

• Support team of designers and researchers for cloud product development
• Conduct weekly 1-1s with direct reports, including coaching and performance evaluations
• Work with technical product managers, strategy leads, and product marketing managers to plan work in a SAFe/Agile based environment

Okemos, Michigan

• Designed and managed single-sign in experience that spans 12+ products across web, mobile, and desktop applications
• Improved sign in workflows to reduce failed user sign in attempts by 50%
• Designed, executed, and planned the rollout of a new, multi-million dollar shopping experience that reduced customer calls and improved web sales margins
• Created a consistent product trial experience for Snagit and Camtasia, including improvements to trial user onboarding and the post-purchase experiences

Lansing, Michigan Area

• Planned and executed user research for projects, including focus groups, card sorts, field studies, prototyping, usability testing, etc.
• Created proposals, time/cost estimates and schedules for User Centered Design projects
• Created an HTML/CSS/JS framework and UI Style Guide for the Department of Transportation (MDOT)
• Lead the redesign for the Office of Retirement Services' MiAccount employee retirement portal
• Organized a content management team of about 100 people at MDOT and transitioned site management duties from IT staff to MDOT
• Redesigned and migrated multiple intranet portals, including an enterprise State of Michigan portal as well as multiple agency portals

• Researched, designed and implemented Adobe Flash features to complement print stories, including a popular interactive MSU/UM rivalry game
• Researched and analyzed data to create information graphics for daily and enterprise stories
• Regularly sketched and executed front page layouts, as well as feature and sports section fronts
• Designed reusable locator map templates, improving the look, consistency and accuracy of locators while simplifying the creation process
• Created multiple double truck graphics
• Assisted in migrating templates and library elements to a 48-inch web

Worked with the director of communications for the National Superconducting Cyclotron Lab in 2010 to create an educational interactive map of the facility's rare isotope research equipment.I have also completed several WordPress projects for small businesses and individuals, ranging from assistance with installing templates up to customizing styles and.

• Worked with corporate Gannett and News Leader staff to integrate the editorial workflow with the Saxotech content management system
• Helped migrate the newsroom editorial system from Quark 4 and Mac OS 9 to Quark 6 and Mac OS X, including employee training, template build-outs, creation of new asset libraries, font auditing and pre-press trouble.
• Lead a ground-up redesign of a weekly entertainment magazine
• Created information graphics for enterprise projects and deadline stories
• Created Adobe Flash presentations for online projects and features packages
• Designed the cover of weekly feature sections, including lifestyles, food, religion and entertainment sections

Computer Programming

Information Design, Communication, Journalism, And Related Programs

Activities and Societies: Worked for the student-run newspaper The Kent Stater, designed The Burr, a twice yearly student magazine.

Education record