Creative craft workshops in E10 / E17.

Responsible for driving B2B and B2C sales, marketing activity and PR for award-winning product and textile designer Donna Wilson.Key responsibilities & achievements:Setting B2B and B2C sales targets and analysing performance on a weekly, monthly and quarterly basis to achieve consistent YOY growth.Managing and developing relationships with over 200 wholesale accounts; researching and reaching out to prospective stockists.Managing and maintaining brand presence on third-party wholesale platforms.Representing the Donna Wilson brand at international and domestic trade shows and events.Leading redesign of the ecommerce website, resulting in a slicker site with significantly higher rate of conversion to purchase.Managing and merchandising B2C website, writing, proofing and uploading all copy, editing imagery and managing inventory.Developing and delivering a calendar of on and offline content including product launches, promotions, blog posts, email newsletters and print marketing materials. Managing all aspects of SEO + PPC Marketing (Google Ads, Facebook & Instagram), fine-tuning to maximise results and ROI.Planning, organisation and staffing of retail pop-ups and events.Identifying and instigating brand partnerships and collaborations.Managing incoming press enquiries; writing press releases and handling press outreach to secure coverage.

Leading digital communications and content, brand guardianship and community development of innovative fashion-technology company Unmade and its consumer brand, UMd.Key responsibilities:Developing key messaging and communications strategies for Unmade / UMd, establishing clearobjectives and KPIs across all channels.Ensuring a clear and consistent tone of voice across all Unmade / UMd channels.Planning and delivering a calendar of digital content across Unmade / UMd websites, social channelsand email newsletters.Driving growth and engagement across Unmade / UMd social channels (including Instagram,Facebook, Twitter and LinkedIn); nurturing each community and engaging with key influencers tocreate content and amplify reach.Analysing key metrics and performance across all channels.Managing PR outreach and activities to maximise coverage for Unmade / UMd.Copywriting across website and digital channels, marketing and business development materials.Handling of all incoming enquiries, including customer service, press and partnership enquiries.View a selection of content created for Unmade: https://the-dots.com/users/jess-fawcett-111727

Creating and nurturing relationships with online and offline communities to build the Wool and the Gang brand.Key responsibilities:SOCIAL MEDIA MANAGEMENTLeading organic growth and increasing engagement across all channels - Facebook following +30% YOY to 107k; Instagram following +70% to 87k.Establishing channel objectives and KPIs, using native insights and tools including HootSuite and Google Analytics to monitor and maximise results.Creating and curating highly shareable on-brand content to drive engagement expand reach and increase brand awareness. COMMUNITY MANAGEMENTNurturing online and offline communities, identifying influencers, creating synergies and encouraging creation and sharing of on-brand user-generated content. Devising and delivering online and offline events to drive the company's goals and vision.Launching global workshops - recruiting, training and mentoring community members to host workshops across the UK and US.Commissioning and managing production of 80+ product lines made by the WATG community and sold online - responsible for QC, merchandising and online promotion.CONTENT MANAGEMENTEstablishing content calendar and coordinating creation of original written and video content.Acting as managing editor of WordPress blog, and ensuring all content optimised for SEO.Planning and delivering 3 x weekly email newsletters, using MailChimp analytics and A/B testing to monitor and maximise results.Creating copy for product pages, web and email campaigns, blog and social media, maintaining consistent brand tone of voice across all assets.Developing content-share partnerships and cross-branded events with compatible brands including Etsy, Brit & Co and Benefit Cosmetics.View a selection of work: https://the-dots.com/users/jess-fawcett-111727ADDITIONALManaging and mentoring of direct reports.Building WATG's wholesales in 2014, growing existing accounts and developing new business, exceeding sales targets by 30%.

Managing Amazon, WHSmith Travel and High Street accounts – combined annual turnover of £5m – securing above the line retail support for fiction and non-fiction titles from high-profile authors, debut voices and future prize-winners.Key responsibilities:Creating and implementing tailored retailer strategies, driving increased revenue and ROI across accounts YOY.Leading backlist repackaging initiatives, including the speedy and successful repackaging of erotic fiction backlist titles to capitalise of the 'Fifty Shades' phenomenon - these went on to become two of the division's most profitable paperback of the year.Leading monthly regional sales meetings and planning local roadshow events, strengthening relationships with independent booksellers and increasing profile of divisional titles within stores.Establishing and chairing bi-monthly digital sales meetings, ensuring key positioning and promotion of divisional ebooks across online channels.Creating bespoke marketing materials and contributing to content of the 4th Estate digital channels.Managing and mentoring Key Account Assistants.

Managing a range of UK accounts including Amazon, WHSmith Travel, and Reedmoor, and export accounts in the Scandinavian territories. Securing support for a diverse range of commercial fiction and nonfiction titles and working as part of a team to deliver regular top ten bestsellers and constantly achieve and exceed sales targets. Acting as department specialist for Young Adult fiction.

Moderating BBC online message boards and interactive chat / messaging applications, editing or removing any content deemed offensive, illegal or otherwise unacceptable in accordance with the moderation guidelines.

Editorial assistant for 'Japan on Foot', a book chronicling the 15-month journey on foot of British journalist Mary King and her Okinawan partner Estuko Shimabukuro, from the northernmost part of Japan to its southernmost tip. Responsible for copy editing, picture research and author relations.

Teaching English at a range of elementary school in Tokyo. Responsibilities included lesson and curriculum planning.

Team-teaching English to senior high school students and the wider community.