Jess Gurtman Email & Phone Number

United States

Hoboken, New Jersey, United States

Responsible for maintaining the information on the Wiley website, including migrating information from 200+ sites into our new platform's architecture while maintaining a strong brand identity. Oversaw a team of 10 full-time employees and 2 contract workers across UX/UI, web development, and project managers.

Hoboken, New Jersey, United States

Monitored all integrated marketing projects for discreet areas of Wiley's portfolio to maximize conversion to sales-accepted leads. Oversaw a team of 3 project managers, providing strategic guidance on digital deployment strategies and ensuring the effective execution of email marketing initiatives.

Hoboken, Nj

Formulated a comprehensive strategy for marketing automation campaigns, enabling sales representatives to accelerate the closing of business deals. Enhanced efficiency and effectiveness in lead nurturing and conversion.

Hoboken, New Jersey

Created the strategy for marketing automation campaigns to enable sales representatives to close business quicker.

Marketing Lead/Director of Production• Developed marketing campaigns with measurable goals, track progression of campaign, and assess results. • Managed email marketing campaigns, including writing copy, creating email through email management system and tracking results.• Maintain new media presence, including twitter, facebook and blogs and grew facebook and twitter presence by over 1,000 new likes/followers. • Attend trade shows to represent the brand and develop… Show more Marketing Lead/Director of Production• Developed marketing campaigns with measurable goals, track progression of campaign, and assess results. • Managed email marketing campaigns, including writing copy, creating email through email management system and tracking results.• Maintain new media presence, including twitter, facebook and blogs and grew facebook and twitter presence by over 1,000 new likes/followers. • Attend trade shows to represent the brand and develop relationships with new customers, research trends in marketing, and learn about emerging practices in religious schools. • Work with major market retail organizations including Barnes and Noble and Amazon to ensure optimal product placement in stores and on website.• Organized the conversion of 600+ backlist titles into PDF files for future printings, including negotiating pricing for scanning product to files, creating an internal infrastructure for files and managing the entry of all files correctly, saving the company to save costs on correcting errors on book reprints.• Determined pricing for all books based on market demand and competitor pricing. • Negotiated discounts for printing including a 2% for cash payment of orders and 20% off for shipping multiple titles. Show less