-Executed measurable demand creation programs that drive market awareness and revenue into specific industry verticals: Food & Beverage, Chemicals & Life Sciences-Collaborated with subject matter experts, industry strategists, and sales directors to design integrated and multi-channel campaigns aligned to business objectives -Developed comprehensive multi-touch campaigns with tactics including: organic +paid social, virtual events, live conferences, podcasts, webinars, emails, and digital advertising-Procured and managed vendors and associations that align with industry verticals-Mentored fellow marketing professionals within the company

-Strategized and executed demand generation tasks by industry specific to B2B Marketing-Developed an account based marketing approach targeted at net new prospects -Facilitated communications focused on customer retention and the introduction of new products-Created webinars, website landing pages and global email campaigns aimed at marketing qualified leads-Directed internal communication with global sales and marketing teams about events, assets and marketing objectives on a recurring basis

-Implemented new customer accounts on ReServe Interactive software-Managed communications focused on the customer life cycle, retention, and satisfaction-Designed and implemented ReServe Interactive social media aesthetic and digital image across multiple channels-Developed and executed ReServe Interactive social media plan and oversaw all social media correspondence*ReServe Interactive was acquired by Infor in April 2019

-Educated customers on the history of the winery, wines, and vineyards used in production-Assisted management team in event set up, service and sales

-Led six student event teams in the development and execution of each team’s campus-based events-Oversaw 30 board members and managed the scheduling, communication, and marketing plans for team leaders, marketing leaders, and volunteers

-Developed content and executed social media and marketing campaigns across multiple channels-Directed SAB events and coordinated the involvement with other campus organized events-Created various advertisements across campus through multiple mediums (digital, newspapers, emails etc.)

-Developed budgets and media plans for local Eugene-based clients -Collaborated with team members on developing campaign briefs and strategies-Advertised and promoted clients through digital, print, and non-traditional methods-Maintained relationships and correspondence with local print and media partners

Marketing team member for Scurtarola Lorieri Winery in Tuscany, Italy:-Collaborated with winemakers and winery ownership to reconnect with U.S. distributors-Developed brand building strategy and social media marketing plan-Presented plan to all participating winery owners at the Enoteca Italiana in Siena

Marketing Intern: Writing articles for telecom publications and blog posts for the company's website. Improved and refined writing skills. Published work. Broadened my knowledge of the telecommunications industry.

Bocce Instructor, Hostess, and Receptionist