Jessica Bartell, Mba Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Hamel, Minnesota, Us

Develop and support the execution of growth-focused go-to-market plans and marketing strategies.

Mendota Heights, Mn, Us

Led marketing organization and inside sales team through evolving Covid landscape, shifted demand and lead generation efforts towards digital channels, built standard processes and developed a data driven/reporting discipline to measure and optimize campaign performance.► Managed 9 direct reports including the entire marketing function and a 6 member team of Inside Sales Representatives.► Delivered predictable growth in Marketing Qualified Leads (MQLs) a 237% increase in Sales Qualified Leads (SQLs), exceeding marketing sourced revenue goal by 183%.► Implemented email marketing campaigns, including monthly e-newsletter and lead nurture campaigns, leveraged lead scoring to improve efficiency in re-targeting and sales outreach.► Developed content to support Account Based Marketing (ABM) campaign strategy for key named accounts, working in partnership with sales segment leaders for coordinated execution of marketing and sales efforts.

San Jose, Ca, Us

Shutterfly acquired Lifetouch in April 2018 and after successfully leading consumer marketing for several business lines, I transitioned to direct B2B marketing for the $800M enterprise, unifying four independent teams into a single organization of 20+ marketers with common tools and standard processes. I retained 95% of the team through this transformation, and we improved channel performance by +5% across all business lines. Spearheading innovations that included marketing automation and market research, I established the discipline for data-driven decision-making and supported a 725-member sales organization.Additional achievements include:► Driving a 38% improvement in market goal attainment and 25% customer growth.► Implementing a triggered personalized customer onboarding journey that improved our NPS by +5 points.► Driving 5% appointment growth with a key partner with no incremental budget.► Increasing annual ROAS for paid search from 6 to 9 by developing full-funnel reporting to optimize campaign spend.► Securing a 20% increase in conference spending by creating a marketing strategy and ROI tracking discipline to measure the revenue impact of 30+ annual conferences.

Eden Prairie, Mn, Us

Steering all B2B and B2C marketing to elevate the customer experience for Lifetouch’s preschool photography line of business, I reported to the EVP and COO as the leader of digital and print campaigns, go-to-market innovation, marketing communications, and consumer pricing, packaging, product development, promotions, and e-commerce. From business development with national brands to enhanced data and analytics capabilities, I created a long-term strategic plan that positioned the business for 8 consecutive years of organic sales growth.Specific achievements include:► Driving a 20% increase in average order value through a test-learn-optimize approach.► Launching a new mobile-first e-commerce design in 4 months.► Increasing e-commerce sales by 75% over 4 years, from 20% to 90% of total revenue.► Growing new accounts by 20% by leveraging marketing automation.► Delivering an ROAS of 200 with an automated seasonal marketing campaign.

Eden Prairie, Mn, Us

After one year on contract, I joined Lifetouch as an employee, leading a team of 2 direct reports and additional cross-functional resources in the design, planning, and execution of consumer research to improve product offerings, programs, and go-to-market strategy.Achievements include:►Driving 5% average sales growth from multi-variant market tests.► Establishing a field marketing council to generate cross-functional input and ideation for marketing initiatives.► Launching a seasonal go-to-market guide for field training and alignment on program details.► Leading a rebranding effort and new creative to elevate the brand and achieve continuity across sales and marketing.

St. Cloud, Mn, Us

Leading 4 direct reports to create marketing programs and promotions, we increased sales consultant acquisition by 18% and improved new consultant activity by 40%. One of our biggest successes was landing a feature article and found cover photoshoot in Direct Selling magazine.

Us

Leading online customer acquisition and membership benefits programs, I managed an 8-member outbound sales team that delivered 24% growth in benefits participation, a key contributor to retention. We achieved acquisition goals through email, landing page, co-registration, and SEM PPC campaigns, and I delivered $50K annual savings by streamlining processes and championing digital customer experience solutions.

Mba, Business

B.S., Marketing