-Audit and analyze 38 dealerships with preparing, designing, and launching new and current digital web presence including marketing SEO and SEM-Identify website issues, page, and quality score markers, and build errors across all OS and browser platforms-Deep-dive analytics and individual agency data and advise on Google My Business listings optimization, and setup-Train sales and fixed operations/service Business Development Center staff on data mining, CRM, special products, and program-Create and implement new BDC and sales processes for efficiency, staff reduction, or increase necessities

-400% increase change in one dealer’s close rate over 10 months (3%-15%)-Increased overall Close Rate 8% and decreased Lead response rates under an hour by 10.2% -Increased Regional & individual dealer goals for all dealers in the NY Metro Market consistently MOM-Helped develop the OEM training curriculum for a nationwide team of digital marketing consultants, which was organized into the FCA field guide training manual and distributed to all consultants, upper management, and FCA -Raised dealer awareness of Google My Business in order to drive better-qualified traffic to websites and trained on how to optimize on the platform, advertise, post content, and manage reputation -Provided internal training to Area Sales Managers at FCA, to learn industry best practices on lead and metrics interpretation

-Achieved annual 10% YOY Growth objectives for Sales, and CRs every year on the team, which ranked top 5 in the country.-Had 20 dealers with Close Rates over 10%, and 4 dealers with close rates over 15%.-Presided over initiative which lead to NY Region being number one in the county for LRT in under an hour. -Trained new CDK Consultants, and received multiple opportunities to collaborate on special projects for CDK, and Ford/Ford Direct in areas of process management, and phone skills.-Developed and lead the implementation of Ford Motor Company’s Lead Management strategies & best practices to drive internet sales, including utilization of Lost sales reports to help identify opportunities and increase lead efficiency. -Lead pilot initiative working with outside consultant to develop “Bucket Process” over 6 months, which became the finalized curriculum for Ford Motor Company lead management process. -Consulted with dealers on digital marketing strategies to help grow their business ranging from SEO, SEM, Retargeting, and Social Media Advertising. -Data mining and report generation for a variety of different scorecards and reports for our consulting team, dealers, and Ford Motor Company.-Conducted on-going training for Ford regional staff, interns, and dealers.

-Secured 500k+ in sales each quarter -Worked with clients to develop a comprehensive marketing strategy, execution, process, and growth plan, as well as full spectrum review of all KPIs, and available data in order to adjust client’s lead management plan to increase ROI-Devised networking opportunities by orchestrating an exclusive, high-end vendor event that became a bi-annual affair offered on the East and West coasts

During tenure at store was able to successfully manage, mentor, coach and train associates and sales consultants. Was responsible for website development and all marketing aspects for dealership. BDC Team was responsible for 70% of retail business consistently and was achieved through working service clients, unsold traffic, lease retention lists, finance termination lists, inbound sales calls, internet leads as well as cold calling. Consistent top three producer who averaged 30 delivered vehicles each month, front end average gross of 2,000 and accessory sales average of 8k each month. Was able to successfully close deals others could not and worked with the desk to achieve the highest possible return for the store.