- Designed and directed visual perspectives and product stories for 3 retail brand shops, while leading and executing consumer-focused marketing initiatives to achieve business objectives and maintain a competitive advantage - Oversaw all facets of visual direction and associated budgets of key store aesthetic elements, including window displays, product placement, floor updates, product photography, and marketing POP elements - Prepared and advanced comprehensive Style Merchandising Guide and monthly floor directives for each store to enhance product placement and overall aesthetics in-store and window installs - Planned and executed key consumer-relevant events, marketing campaigns, and promotions, as well as website updates and email marketing blasts in close coordination with the digital marketing team - Established effective coordination with retail, apparel, footwear, and marketing teams to develop and implement a comprehensive Product Training Guide to creatively align product concepts with product stories - Trained and mentored 6 brand shop managers on effective brand building, marketing techniques, and conceptual storytelling to improve informed decision-making skills across business verticals

Organized and coordinated all office services (vendors, equipment, systems, services, and supplies) and procedures for a lively, fast-paced brand experience agency to ensure operational effectiveness and efficiency. Developed and maintained operational budgets for San Jose and San Francisco offices.Composed and distributed daily morning “Agency Update” email to all offices.Participated in on-boarding and orienting new hires in San Jose and San Francisco offices.Performed as “cultural liaison” for California offices by planning corporate events, parties, outings, and meetings, keeping morale high and collaboration effective.Updated corporate Intranet web pages and policy documents.Worked as liaison between the Creative and Client Services department on resource allocations and traffic management of client projects.Received the Liquid Agency “Amazing Experience” Core Value award in 2013.

Responsible for the comprehensive customer service, administrative, office & production support functions of a very busy, innovative event production and international tradeshow exhibit firm.Prepared customer presentations; composed correspondence; arranged meetings, schedules and logistics; made travel arrangements; performed research and managed day-to-day office services.Planned and managed an array of projects and events for company and clients (Red Bull, Zynga, ESPN, Sound Management, Eklin, SST, movingRed Media), including photo (advertising) shoots, music videos, multi-media commercials, product shows/announcements, conferences and corporate parties. Acquired and coordinated talent (actors, models, musicians, DJs, dancers), venues and vendors, and booked all arrangements, managing to the schedule, budget and cost containment.Assisted owner with the design of corporate website, branding and marketing concepts, and collateral.Performed setups and knockdowns of trade show exhibits.Developed, implemented and documented all back-office business processes and procedures, including creation of vendor and client accounts in QuickBooks, creation of proposals, purchase orders, invoices, collection letters, and various accounting reports. Responsible for ongoing accounts payable and receivables.

Responsible for supporting the efficient operation of the US subsidiary of an international firm, specializing in the transportation, installation and storage of high-end artwork, antiques and sculptures for museums, galleries and affluent private clientele.Worked closely with new and returning clients (domestic and international) to estimate, coordinate, schedule and oversee transport and installation of pieces.Supervised/oversaw installations onsite for high touch customers to ensure their satisfaction.Handled all customs and insurance details.Created detailed work orders and scheduled all jobs with staff, generated purchase orders, created invoices, handled all accounts receivable and performed collections.Coordinated expo and tradeshow participation, events and services.

Received, fielded and directed all incoming calls and visitors of busy gallery and high-end art framing business. Provided administrative and clerical support to executive team, including composition of correspondence, travel/meeting/schedule arrangements, taking and transcription of meeting notes.Planned all corporate events, including tradeshows, conferences, and parties.Assisted Accounting in managing purchase order process and reorganizing filing system, and Customer Service to arrange delivery and installation of artwork to customers.Worked in custom frame sales and client support.Composed and published a "Reception Handbook", documenting policies and procedures.Created an improved process for identifying all artwork in the gallery and assignments for art shows.

Performed as "girl Friday" for busy interior design firm and was responsible for all secretarial and bookkeeping activities, answering phones/greeting visitors, vendor liaison and general office management. Provided executive support for business owner.Assisted designers by collaborating with clients to select and prepare colors, fabric, carpeting and window treatment options based on their desires and budgetary constraints. Worked with staff to prepare and conduct client presentations of design proposals.