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A highly strategic and creative Senior Account Director with over 10 years of experience driving impactful marketing strategies and delivering successful activations for major brands at a global and local level.Proven expertise in leading cross-functional teams and managing complex senior stakeholder relationships to deliver effective campaigns across a range of disciplines including events, experiential, retail, on-trade activations, and digital & social campaigns that maximise awareness, drive engagement & sales, and build strong brand connections. With a commercial mind and passion for unlocking key insights, I relish new challenges and leading the development of strategic creative solutions for brands.Previous clients include Hennessy, Guinness, Heineken, Campari, M&Ms, Nivea and Persil.
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Senior Account DirectorHue & Cry Mar 2023 - Feb 2024London, England, United KingdomClients:MOËT HENNESSY (LVMH GLOBAL)- Hennessy x NBA - Belvedere 10CAMPARI GROUP (GLOBAL)- CampariMARK ANTHONY BRANDS (USA)- Bearface whiskyHue & Cry is an independent agency specialising in food, drink & travel who make brands impossible to ignore. We use insight & strategy to uncover the beating heart of a brand. It is then brought to life, across PR, creative, experiential, social & influencer, on-trade and off-trade, and everything in between. As… Show more Clients:MOËT HENNESSY (LVMH GLOBAL)- Hennessy x NBA - Belvedere 10CAMPARI GROUP (GLOBAL)- CampariMARK ANTHONY BRANDS (USA)- Bearface whiskyHue & Cry is an independent agency specialising in food, drink & travel who make brands impossible to ignore. We use insight & strategy to uncover the beating heart of a brand. It is then brought to life, across PR, creative, experiential, social & influencer, on-trade and off-trade, and everything in between. As an agency, we empower our teams to have a point of view, challenge the status quo & be insatiably curious about the world. We’re an independent agency made up of passionate industry experts across strategy, creative, PR & content. www.huecryagency.com Show less -
Senior Account DirectorVmly&R Commerce Sep 2021 - Oct 2022London, England, United KingdomClients:COCA-COLA (GLOBAL)DIAGEO- Guinness- Spirits portfolioVMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. We deliver engaging new commerce experiences to unlock commercial growth. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and… Show more Clients:COCA-COLA (GLOBAL)DIAGEO- Guinness- Spirits portfolioVMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. We deliver engaging new commerce experiences to unlock commercial growth. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. By understanding how, when and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 11,000 specialists across 80 countries, everywhere life intersects with commerce – this is end-to-end. www.vmlyrcommerce.com Show less -
Senior Account DirectorHue & Cry Jan 2021 - Sep 2021London, England, United KingdomClients:MOËT HENNESSY (LVMH GLOBAL)- Belvedere vodka- Hennessy -
Senior Account DirectorHue & Cry Jan 2020 - Apr 2020Clients:CARLSBERG- Birrificio Angelo Poretti -
Senior Account DirectorGeometry Global Aug 2019 - Dec 2019London, England, United KingdomClients:DIAGEO- Guinness- Hop House 13- Spirits portfolioGeometry is WPP’s end-to-end Creative Commerce Agency. We create engaging new commerce experiences to unlock commercial growth. We believe the space of Commerce holds the most untapped creative potential to grow brands and people. Living Commerce™ is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most innovative and valuable commerce… Show more Clients:DIAGEO- Guinness- Hop House 13- Spirits portfolioGeometry is WPP’s end-to-end Creative Commerce Agency. We create engaging new commerce experiences to unlock commercial growth. We believe the space of Commerce holds the most untapped creative potential to grow brands and people. Living Commerce™ is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most innovative and valuable commerce experiences across Retail, Experience, Design and Innovation. We do this in 54 cities across 40 markets, everywhere life intersects with commerce – this is end-to-end. www.geometry.com Show less -
Senior Account DirectorThe Mars Agency May 2018 - Dec 2018London, United KingdomClients:MARS WRIGLEY CONFECTIONERY- M&Ms- Maltesers- Galaxy- Mars- SnickersAt Mars, we aspire to be at the forefront of tech-enabled commerce solutions, in an industry driven by the smartest human ingenuity and technological advancements. We’re leading the charge to reinvent every corner of the digital and physical commerce landscape. We deliver global reach and local influence by ensuring we have hundreds of commerce strategy, media, activation, and analytics… Show more Clients:MARS WRIGLEY CONFECTIONERY- M&Ms- Maltesers- Galaxy- Mars- SnickersAt Mars, we aspire to be at the forefront of tech-enabled commerce solutions, in an industry driven by the smartest human ingenuity and technological advancements. We’re leading the charge to reinvent every corner of the digital and physical commerce landscape. We deliver global reach and local influence by ensuring we have hundreds of commerce strategy, media, activation, and analytics experts on the ground, in the vicinity of the world’s most prominent retailers and marketplaces. www.marsunited.com Show less -
Senior Account DirectorGeometry Global Nov 2017 - May 2018London, England, United KingdomClients:UNILEVER (GLOBAL)- Persil / OMO- Dove for Men- Tresemmé -
Senior Account DirectorThe Mars Agency Mar 2016 - Sep 2017London, United KingdomClients:FRIESLANDCAMPINA (GLOBAL)- Frico- Optimel- RainbowBAYER (MENA)- Bepanthen -
Account DirectorA Little Bird Jun 2015 - Dec 2015London, United KingdomClients:BACARDIBAT - Vype -
Account DirectorGeometry Global Oct 2014 - Jun 2015London, United KingdomClients:HEINEKEN (GLOBAL)- James Bond 'Spectre' sponsorship campaign- Heineken music platform -
Senior Account Manager / Senior Project ManagerAgency Space Mar 2011 - Sep 2014London, England, United KingdomClients:HEINEKEN - Bulmers- John Smith's'The Bulmers Way' - an award-winning integrated BTL campaign to create trial & awareness and encourage consumer engagement around perfect serve education in both the on and off trade. Achieved through sales promotions, mobile and Augmented Reality technology, experiential and the development of POS.Smithy the Horse - Award-winning integrated BTL campaign giving John Smith’s drinkers the opportunity to experience the thrill of… Show more Clients:HEINEKEN - Bulmers- John Smith's'The Bulmers Way' - an award-winning integrated BTL campaign to create trial & awareness and encourage consumer engagement around perfect serve education in both the on and off trade. Achieved through sales promotions, mobile and Augmented Reality technology, experiential and the development of POS.Smithy the Horse - Award-winning integrated BTL campaign giving John Smith’s drinkers the opportunity to experience the thrill of owning a share in a racehorse for the price of a pint. Achieved through sales promotions in the on and off trade, digital, experiential as well as development of promotional kits to elevate John Smith’s sponsorship of the Grand National.BEIERSDORF- NIVEA Soft- NIVEA Men- NIVEA VisageDeveloped and activated multiple national campaigns across the Beiersdorf portfolio including NIVEA Soft, NIVEA Men and NIVEA Visage to create trial & awareness, drive sales and encourage consumer engagement through sales promotions, experiential, sampling and digital activity. Show less -
Marketing & Data Analyst InternRnli Aug 2010 - Feb 2011Poole, England, United KingdomReported directly into the Corporate Services Director. Developed a promotional toolkit strategy to support a new nationwide Ambassadorial role for the charity that met the requirements of all stakeholders
Jessica Pearson Skills
Frequently Asked Questions about Jessica Pearson
What is Jessica Pearson's role at the current company?
Jessica Pearson's current role is Senior Account Director.
What is Jessica Pearson's email address?
Jessica Pearson's email address is j.****@****ncy.com
What is Jessica Pearson's direct phone number?
Jessica Pearson's direct phone number is +124893*****
What skills is Jessica Pearson known for?
Jessica Pearson has skills like Integrated Marketing, Marketing, Relationship Marketing, Digital Marketing, Mobile Marketing, Strategy, Management, Fmcg, Marketing Strategy, Marketing Communications, Strategic Planning, Project Management.
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Jessica Pearson
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Jessica Pearson
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Jessica Pearson
Account Manager & Social Media Manager | Early Careers | Working With Top Brands To Engage, Inspire, And Connect With Sought-After Talent.United Kingdom -
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