Direct all marketing operations of the company’s China based brands, including The Middle House, The Temple House, the Opposite House Beijing and East Beijing. Coordinate brand collaborations and design events for VIP clients. Craft and implement the brand and marketing plan, driving the creation of communication strategy aimed at long term goal achievement.• Championed and accomplished the first ever cross property collaboration, unifying a marketing strategy and helping to modernize the… Show more Direct all marketing operations of the company’s China based brands, including The Middle House, The Temple House, the Opposite House Beijing and East Beijing. Coordinate brand collaborations and design events for VIP clients. Craft and implement the brand and marketing plan, driving the creation of communication strategy aimed at long term goal achievement.• Championed and accomplished the first ever cross property collaboration, unifying a marketing strategy and helping to modernize the marketing program.• Curated a unique partnership with teamLab that delivered an immersive dining experience that generated a RMB1M sponsorship. The collaboration resulted in more than 26.5M impressions and 100+ clippings for a single evening event.• Developed and steered an exclusive partnership with Baccarat, partnership with our fine dining arm to launch exclusive beverages across all partnerships resulting in 260,000 new social media followers and increased beverage sales by RMB150k. Show less

Supervised and directed marketing operations for the first Swire property in Shanghai. Guided the marketing and communications activities. Produced digital marketing campaigns focused on improving awareness of the properties and helping to familiarize target audiences with the brand.• Built considerable buzz around the launch of the new brand, helping to deliver a successful grand opening.• Won more than 40 international and domestic awards in the first year of opening, including awards… Show more Supervised and directed marketing operations for the first Swire property in Shanghai. Guided the marketing and communications activities. Produced digital marketing campaigns focused on improving awareness of the properties and helping to familiarize target audiences with the brand.• Built considerable buzz around the launch of the new brand, helping to deliver a successful grand opening.• Won more than 40 international and domestic awards in the first year of opening, including awards from Conde Nast and CNN.com.• Launched several special projects, including The Shop Project, done in partnerships with Farfetch, Loewe and Ambush, helping to create unique signature events that elevated the Brand’s status.• Hosted an underwater exhibition in collaboration with WildAid and In Sharks We Trust to help raise awareness for ocean and shark preservation activities. Show less

Managed the hotel marketing and communications teams, coordinating the implementation of the overall organizational marketing strategy. Handled an advertising budget of RMB6.5M.• Developed and produced a media kit that delivered key marketing analytics and demographic data.• Won more than 19 awards both internationally and domestically related to the opening of the property.• Positioned the property as the first ultra-luxury property in Asia through focusing on high impact marketing… Show more Managed the hotel marketing and communications teams, coordinating the implementation of the overall organizational marketing strategy. Handled an advertising budget of RMB6.5M.• Developed and produced a media kit that delivered key marketing analytics and demographic data.• Won more than 19 awards both internationally and domestically related to the opening of the property.• Positioned the property as the first ultra-luxury property in Asia through focusing on high impact marketing campaigns and PR activities, including partnerships with leading luxury brands and celebrities including Victoria Beckham, Massimo Ferragamo, and Olivier Rousteing. Show less

Responsible for creating and executing a domestic and international media relations program with the goal of publicizing the hotel as the top business luxury hotel in Beijing to the international, domestic trade and lifestyle media. Create PR programs that positively position the hotel and align closely with the marketing campaigns, using communications tools and practices, to reinforce the message. Plan and oversee all domestic and international media relations. In charge of social… Show more Responsible for creating and executing a domestic and international media relations program with the goal of publicizing the hotel as the top business luxury hotel in Beijing to the international, domestic trade and lifestyle media. Create PR programs that positively position the hotel and align closely with the marketing campaigns, using communications tools and practices, to reinforce the message. Plan and oversee all domestic and international media relations. In charge of social media yearly plan as well. Respond and serve as a primary spokesperson for media inquiries. Work closely with GM, DOSM and Operations teams to provide strategic counsel and input. Develop and maintain departmental budget. Manage strategic planning for media relations efforts. Prepare and approve media releases and web content. Show less

Developed and implemented hotel’s communications plan to align with overall business goals. Generated an average of US$53,000 in monthly publicity value for the hotel and restaurants from relationships with nearly 200+ media in China and 100+ overseas.Selected Accomplishments: Led market launch of 10 new Rooms/F&B products. Researched new product possibilities, identified opportunities and collaborated with F&B team to create campaigns generating $2.3M in annual sales.  Received total 6… Show more Developed and implemented hotel’s communications plan to align with overall business goals. Generated an average of US$53,000 in monthly publicity value for the hotel and restaurants from relationships with nearly 200+ media in China and 100+ overseas.Selected Accomplishments: Led market launch of 10 new Rooms/F&B products. Researched new product possibilities, identified opportunities and collaborated with F&B team to create campaigns generating $2.3M in annual sales.  Received total 6 International and domestic Awards in 2010, 4 awards in 2011, including SkyTRAX Best Airport Hotel in 2011 and The First Innovation Award by China Tourism Leisure Association in 2010 and 2011. Show less

Plan and implement hotel's Marketing Communications policies and procedures. Directs press relations including supervision of news releases and feature articles, making arrangements for interviews and photo and video shootings between company and press, radio, and television representatives. Develop and maintain media contacts, plans press conferences and other press activities. Act as hotel's liaison with media to promote good publicity and counteract bad publicity. Assist with the preparation… Show more Plan and implement hotel's Marketing Communications policies and procedures. Directs press relations including supervision of news releases and feature articles, making arrangements for interviews and photo and video shootings between company and press, radio, and television representatives. Develop and maintain media contacts, plans press conferences and other press activities. Act as hotel's liaison with media to promote good publicity and counteract bad publicity. Assist with the preparation of the annual Marketing Business Plan ensuring Divisional Objectives fully address business objectives of the hotel and needs of employees. Assist with the preparation and regular update of the Communications Departmental Budget, in close cooperation with the Director of Sales & Marketing ensuring targets are met and costs are effectively controlled. Show less

Plan and strengthen the yearly marketing/advertising plan along with hotel promotions. Work closely with the top management team to launch the hotel. Build the hotel’s image through the right channels in the hospitality industry. Establish exceptional international and local media relationships. Combine selected joint promotions and barter arrangements on behalf of the hotel. Conduct photo-shoots, press events and all marketing related collaterals.

Organize various corporate events, theme events and other social functions. Work closely with the Food & Beverage team and Chefs to plan and coordinate details of catered events. Participate in the development of sophisticated menus in accordance with special requests from clients. Recommend refinements for catered events including floral arrangements, audiovisual equipment and stage/table/props settings. Develop and implement the Annual Business Plan to forecast a personal sales goal.

Perform administrative and secretarial support for the Director of Marketing in the areas of calendar management and document preparation. Serve as the primary contact for and liaison between management, sales teams, personnel and clients to ensure proper communications and reporting practices. Maintain a high level of confidentiality. Provide key assistance in meeting demanding deadlines of the Annual Hotel Business Plan formation.

Coordinate PR activities and conduct press events for Grand Hyatt Taipei. Develop and implement the public relations campaign for various hotel promotions. Create promotion briefs and prepare related marketing materials. Establish outstanding media relationships with journalists and editors.

Conference and Banqueting Grand Hyatt TaipeiExecute various events including meetings, seminars, press conferences, luncheons, weddings andengagements. Act as a Meeting Concierge and the client's primary contact. Coordinate meals,audiovisual equipment and function room set-up throughout the events.

TaipeiReported on a variety of news citywide and assisted in producing quarterly reports. Answered phones,drafted articles and responded to email and fax inquiries.