Hi! I'm Jessica Werfel, a rising senior at Syracuse University, majoring in Public Relations with a minor in Marketing. Over the past three years, I've gained hands-on experience in both PR and marketing through internships and active involvement in campus activities. My skill set includes crafting pitches, writing press releases, executing activations, managing media lists, conducting media monitoring, engaging with communities, scheduling content, performing market research, and analyzing competitors. I’m driven, detail-oriented, and passionate about the PR industry, and I’m eager to launch my career and make an impact.
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Public Relations AssociateIcrCommack, Ny, Us -
Account SupervisorHill Communications Sep 2024 - Oct 2024Syracuse, New York, United States -
ExternUnited Talent Agency Sep 2024 - Oct 2024 -
Public Relations InternHunter Jun 2024 - Aug 2024New York, New York, United States -
Account ExecutiveHill Communications Sep 2023 - Dec 2023Syracuse, New York, United States• Manage SU Diversity & Inclusion Instagram by creating informative posts and highlighting disability access and ADA compliance• Design structured survey questions to assess students’ knowledge of accessible content• Contribute to weekly client meetings, working alongside the Account Supervisor to discuss anddevelop strategies to spread awareness of accessibility of content offered at Syracuse University -
Max Campus Brand ManagerWasserman Next Gen Aug 2022 - Dec 2023Syracuse, New York, United States• Provide information about programs, admissions and application requirements to interested students• Contribute in weekly status calls with managers and other Campus Brand Managers to collaborate on marketing strategies and ideas• Generate content through Instagram and TikTok to promote events, Max content and boost engagement -
Panhellenic DelegateAlpha Phi International Fraternity Nov 2022 - Nov 2023Syracuse, New York, United States• Represent chapter by attending biweekly meetings, serving on committees, and casting chapter’s votes on all business matters.• Encourage positive sorority relations and act as a liaison between my chapter, other chapters and the Panhellenic Executive Council. -
Marketing InternCraze Jun 2023 - Aug 2023New York, New York, United States• Managed online social media platforms for clients with over 265K Instagram and TikTok followers, addressing comments, direct messages, and reposting mentions to foster engagement and strengthen brand loyalty• Conducted influencer and corporate outreach, identifying potential partnerships and collaborations to enhance brand visibility and reach• Drafted monthly marketing ideas, contributing concepts aligned with each client’s goals and market trends• Created PR lists to identify relevant media contacts and outlets for targeted outreach• Developed a social media analysis at the end of the summer with ways to increase brand visibility, reach and engagement -
Public Relations InternWoke Media Jun 2023 - Aug 2023Brooklyn, New York, United States• Strategically crafted targeted media lists using Muck Rack, ensuring alignment with client’s specific needs and preferences• Conducted venue searches in the New York and New Jersey area that match the client’s brand identity• Composed press releases for upcoming client events in AP style• Collaborated on creative brainstorming sessions for the client’s marketing and social media strategies -
Brand Ambassador/Sales AssociateAerie By Aeo, Inc. Jun 2022 - Nov 2022Huntington Station, New York, United States• Helped customers find specific products by answering questions and offering product advice through explanation of unique features of the brand.• Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices. -
Digital Marketing ManagerActive Chiropractic Care May 2022 - Aug 2022Commack, New York, United States• Developed creative digital content and campaigns to drive brand exposure and promote products and services on Instagram and Facebook• Utilized Constant Contact to write and deliver weekly emails to clients with new office events and information on staff• Created content calendars for the company’s Instagram and Facebook accounts with Hootsuite
Jessica Werfel Skills
Jessica Werfel Education Details
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Public Relations -
Commack High SchoolHigh School Diploma
Frequently Asked Questions about Jessica Werfel
What company does Jessica Werfel work for?
Jessica Werfel works for Icr
What is Jessica Werfel's role at the current company?
Jessica Werfel's current role is Public Relations Associate.
What schools did Jessica Werfel attend?
Jessica Werfel attended S.i. Newhouse School Of Public Communications At Syracuse University, Commack High School.
What skills is Jessica Werfel known for?
Jessica Werfel has skills like Leadership, Customer Experience, Social Media, Interviewing, Sales, Media Relations, Customer Satisfaction, Communication, Video Editing, Responsible Care, Product Promotion, Customer Service.
Who are Jessica Werfel's colleagues?
Jessica Werfel's colleagues are Phil Denning, Laura Smith, Xiang (Sean) Gu, Colin Rinehart, Maria I. Beliakova, Joseph Teklits, Zhana Mikava.
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Jessica Werfel
Buenos Aires
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