Jessica Werfel Email and Phone Number

• Manage SU Diversity & Inclusion Instagram by creating informative posts and highlighting disability access and ADA compliance• Design structured survey questions to assess students’ knowledge of accessible content• Contribute to weekly client meetings, working alongside the Account Supervisor to discuss anddevelop strategies to spread awareness of accessibility of content offered at Syracuse University

• Provide information about programs, admissions and application requirements to interested students• Contribute in weekly status calls with managers and other Campus Brand Managers to collaborate on marketing strategies and ideas• Generate content through Instagram and TikTok to promote events, Max content and boost engagement

• Represent chapter by attending biweekly meetings, serving on committees, and casting chapter’s votes on all business matters.• Encourage positive sorority relations and act as a liaison between my chapter, other chapters and the Panhellenic Executive Council.

• Managed online social media platforms for clients with over 265K Instagram and TikTok followers, addressing comments, direct messages, and reposting mentions to foster engagement and strengthen brand loyalty• Conducted influencer and corporate outreach, identifying potential partnerships and collaborations to enhance brand visibility and reach• Drafted monthly marketing ideas, contributing concepts aligned with each client’s goals and market trends• Created PR lists to identify relevant media contacts and outlets for targeted outreach• Developed a social media analysis at the end of the summer with ways to increase brand visibility, reach and engagement

• Strategically crafted targeted media lists using Muck Rack, ensuring alignment with client’s specific needs and preferences• Conducted venue searches in the New York and New Jersey area that match the client’s brand identity• Composed press releases for upcoming client events in AP style• Collaborated on creative brainstorming sessions for the client’s marketing and social media strategies

• Helped customers find specific products by answering questions and offering product advice through explanation of unique features of the brand.• Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.

• Developed creative digital content and campaigns to drive brand exposure and promote products and services on Instagram and Facebook• Utilized Constant Contact to write and deliver weekly emails to clients with new office events and information on staff• Created content calendars for the company’s Instagram and Facebook accounts with Hootsuite