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Charting the strategic communications course at Corebridge Financial, my role encapsulates brand stewardship and the orchestration of marketing initiatives that amplify our corporate identity. My journey from Director of Public Relations at TIAA to my current position has honed an expertise in media relations, executive media training, and social media communications, ensuring that our brand voice resonates clearly and cohesively across all platforms.At the helm of high-impact campaigns, our team has elevated Corebridge's presence, with a keen focus on DEI and technology narratives that align with our values and vision. My dedication to fostering C-suite executive thought leadership and managing pivotal agency relationships reflects a commitment to not just meeting, but exceeding strategic communication goals in a landscape that constantly evolves.
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Public Relations ManagerEverbankFlorida, United States
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Vp, Marketing CommunicationsCorebridge Financial Nov 2023 - Oct 2024– Serve as an integral voice in advancing company vision, purpose, and positioning to drive awareness, familiarity, and relevancy with all audiences.– Evolve brand identity, voice and messaging, and support brand activation across multiple business units and channels– Oversee enterprise-wide and line of business brand marketing and advertising programs– Manage creative agency relationships, serving as the primary liaison to agency partners. Track and manage budgets and oversee vendor service agreements/SOWs, RFI’s and RFP’s.– Serve a steward of the brand, ensuring a consistent brand voice and vision across our advertising, marketing and communications programs.– Serve as a subject matter expert and resource on the Corporate brand creative toolkit/visual identity system.– Stay current on industry trends and combine data, insights and creative thinking to develop strategies that fuel our growth and deepen audience connections– Mentor and develop junior talent, including cross-functional mentoring -
Director Of Public RelationsTiaa Jun 2021 - Nov 2023Jacksonville, Florida, United StatesDirector of corporate public relations for TIAA's robust DEI, talent acquisition, associate experience, technology, and client services and experience centers of excellence.– Create and execute strategic external communication plans for TIAA’s corporate centers of excellence, including Client Services & Technology (AI, automation, cybersecurity, client and business technology, etc.) and Human Resources (talent acquisition/retention, DEI programs, ERGs, associate engagement, etc.)– Serve as trusted adviser for C-Suite executives, create and execute executive visibility plan, positioning C-Suite executives as thought leaders on news of the day– Build and maintain relationships with national and local media– Serve as media spokesperson– Manage and direct agency relationships– Develop and manage appropriate crisis communications plans– Mentor and develop junior talent, including cross-functional mentoring -
Public Relations StrategistTiaa Bank Nov 2018 - Jul 2021Jacksonville, Florida, United States- Plan and coordinate internal/external communications - Develop and maintain working relationships with media - Plan and execute media events - Develop and manage an agile crisis communication plans- Liaise with TIAA, Nuveen, and TIAA Bank marketing teams to ensure the smooth planning and implementation of integrated marketing communication activities- Direct strategy, develop content and ensure policy compliance for all TIAA Bank social media platforms- Compose executive talking points and speeches for public events- Manage communications activities in support of the Bank's philanthropic, community service and sponsorship programs- Manage vendor relationships and budgets -
Marketing Communications ManagerJekyll Island Authority Jun 2015 - Nov 2018Jekyll Island, Georgia– Earned 2018 Hermes Creative Award for Crisis Communications during Hurricane Irma – Honored with 2017 Public Relations Society of America Silver Anvil Award winner for Crisis Communications during Hurricane Matthew – Responsible for maintaining relationships with local, regional and national media to leverage coverage– Develop, implement and grow robust social influencer/brand ambassador program– Speechwriting for state and local officials– Key advisor role with state leadership/agencies, senior government officials, and Office of the Governor– Manage partnership with public relations agency – Develop social media strategy and manage campaigns to build membership; increased by 20% – Produce video content to engage social media followers– Strengthened social media presence, including adding an active Instagram account and increasing follows/likes by 42% overall – Budget management and contract negotiation; negotiated 50% cost savings media monitoring services– Directly supervised Marketing Specialist position
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Public Relations SpecialistUniversity Of North Florida Feb 2011 - Jun 2015Jacksonville, Florida– Developed and managed official University social media accounts and social campaigns – Grew campus social media presence; launched Instagram account, increased reach by more than 20%– Led content development projects, including profiles on faculty, staff, students, and research for internal and alumni publications– Maintained significant partnerships with local and regional media– Prepared and distributed media releases and story pitches– Managed daily internal communications for faculty, staff, administration and students– Hosted on-campus radio show featuring faculty, staff, students and research– Produced video content– Served as campus liaison and media guide for CNN during Presidential candidate debate– Managed PR interns -
ConciergeWalt Disney World Mar 2007 - Oct 2013Lake Buena Vista, Florida– Provided top-notch hospitality services and on-your-feet solutions to daily problems at the largest entertainment resort in the world– Managed hotel, dining and ticketing reservations, vacation planning, room assignment and concierge services for Disney Resort accommodations– Handled retail purchase transactions and provided resolution management for escalated guest issues– Supported the team with administrative services and by training new associates -
Marketing Promotions InternFueled By Ramen Aug 2008 - Dec 2009Tampa, Fl– Backbone of the promotions team for festival circuits on behalf of signed bands– Responsible for merchandising, shipping/receiving, fan promotion programs, online store management and product inventory– Coordinated communications between bands, executives and other staff
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Sales Account ManagerWestgate Resorts Apr 2006 - May 2009Orlando, Florida Area– Recognized as a top sales representative and committed project manager– Served as 2007 Executive Ambassador, employee morale team– Recognized for top revenue performance for three consecutive months; brought in $250,000+ in sales– Developed a reward-incentives program for the sales team– Saved thousands in consultant fees by developing and executing an employee training program for a new client relationship management (CRM) database implementation– Supervised a team of 20 sales associates and provided training, coaching and disciplinary action -
Loan Operations ClerkFirst Coast Community Bank May 2003 - May 2006Fernandina Beach, Fl– Responsible for loans department customer service, managing customer database and providing administrative support for loan review and processing– Accounts payable/receivable, legal documentation, special handling of sensitive customer information– Honored with 2005 Volunteer of the Year Award for work as chair the Community Volunteer Council for the bank’s Companies Who Care Award
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Marketing ManagerWarrior Enterprises D/B/A The Original Big Daddy'S Pizza Feb 2002 - Dec 2002Jacksonville, Florida Area– Headed marketing efforts for a small chain of family restaurants (Big Daddy’s Pizza)– Coordinated marketing, advertising and sales for the company– Managed community relations and coordinated communications with business partners– Developed training program for new employees– Provided administrative support and in-store customer service as needed
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Guest Services Department Trainer / Office CoordinatorThe Ritz-Carlton Hotel Company Llc Nov 2000 - Feb 2002Amelia Island, Fl– Received a Five-Star Service Award for guest assistance and ensuring guest satisfaction– Responsible for concierge floor seating, making reservations, directing calls and ensuring a relaxing environment for guests– Trained new employees and assisted in developing a new training program for new hires/transfers
Jessica Scott Skills
Jessica Scott Education Details
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Communication Management -- Public Management
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Florida State College At JacksonvilleGeneral Studies -
Fernandina Beach High SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Jessica Scott
What company does Jessica Scott work for?
Jessica Scott works for Everbank
What is Jessica Scott's role at the current company?
Jessica Scott's current role is Public Relations Manager.
What is Jessica Scott's email address?
Jessica Scott's email address is je****@****ank.com
What is Jessica Scott's direct phone number?
Jessica Scott's direct phone number is +191263*****
What schools did Jessica Scott attend?
Jessica Scott attended University Of North Florida, University Of North Florida, Florida State College At Jacksonville, Fernandina Beach High School.
What are some of Jessica Scott's interests?
Jessica Scott has interest in Leadership, Beach, Writing, Fishing, Health, Theme Parks, Children, Education, Environment, Photography.
What skills is Jessica Scott known for?
Jessica Scott has skills like Public Relations, Social Media, Copywriting, Social Media Marketing, Email Marketing, Event Planning, Marketing, Public Speaking, Leadership, Facebook, Social Networking, Press Releases.
Who are Jessica Scott's colleagues?
Jessica Scott's colleagues are Sandee Weldon, Lana Grizzard, Joseph Mayer, Marty Fitzgerald, Joe Fiori, Eugene Vargas, Natalie Litwin.
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Jessica Scott
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Jessica Ryan
Waukesha, Wi
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