Jessica Barrett Email & Phone Number

United States

Houston, Texas, United States

• Leveraged strong communication skills to build rapport with existing and new clients, uncovering fresh business opportunities and driving consistent revenue growth
• Spearheaded a data-driven marketing approach by analyzing trends, crafting comprehensive marketing strategies, executing campaigns, managing events, and securing positive PR coverage
• Optimized resource allocation by developing annual marketing budgets, projecting profit-and-loss statements, and controlling expenditures… Show more
• Optimized resource allocation by developing annual marketing budgets, projecting profit-and-loss statements, and controlling expenditures frequently
• Provided leadership and mentorship to marketing professionals, guiding them in planning, directing, and managing marketing budgets aligned with organizational objectives
• Ensured project success by implementing marketing initiatives on schedule, monitoring progress, and proactively making optimizations

Irving, Texas, United States

• Enhanced brand visibility and engagement by implementing marketing techniques such as national brand advertising, retail campaigns, consumer promotions, and digital strategies for multiple brands in the CPG food category
• Maintained the high quality of work by training professionals, promoting a growing environment and healthy client relationship
• Utilized research methodologies to understand client requirements and develop projects according to marketing plans and consumer… Show more
• Utilized research methodologies to understand client requirements and develop projects according to marketing plans and consumer promotions
• Supervised operations for developing marketing strategies and national campaigns by analysing targeted audiences and creating impactful products
• Managed multiple projects by streamlining resource allocation and collaborating with cross-functional teams

Dallas, TX

• Leveraged various marketing channels to reach a wider audience, leading to improved sales and revenue for the company brand?.
• Increase yearly ROI by optimizing campaign budgets and identifying cost-saving opportunities
• Implemented various marketing strategies by collaborating with various retail partners such as Costco, Dollar General, BJ's Warehouse, Meijer, and Tractor Supply Company, ensuring maximum yield of sales
• Promoted a client-centric environment through networking… Show more
• Promoted a client-centric environment through networking with retail partners and identified multiple new business opportunities
• Analyzed market data by working closely with a shopper-based design team and gathering insights on consumer behavior to enhance the overall experience in the motor oil category at retailers such as O'Reilly, AutoZone.

Dallas, Texas, United States

• Held responsible for developing unique marketing campaigns for multiple store types, including flagship locations, new store type tests, and national retail
• Mentored new hiring, ensuring the high quality of products and availability of skilled professionals at the company
• Streamlined the transition from a mobility company to an entertainment company by leading the merging initiative for AT&T with DIRECTV
• Collaborated with the marketing team to support all AT&T retail marketing… Show more
• Collaborated with the marketing team to support all AT&T retail marketing campaigns across various store types, leading to increased foot traffic, customer acquisition, and revenue generation
• Coordinated with the merchandising team and assisted their initiative by implementing technology advancements, interactive features, dynamic digital displays, and innovative fixtures

Plano, TX

• Led cross-functional teams, including creative advertising directors, planning & promotions, and merchandising, to align brand messaging and promotions with company goals, elevating brand reputation and expanding.
• Developed cohesive advertising strategies that supported the overall vision of projects, collaborating with creative teams to achieve marketing and branding objectives
• Managed multiple projects simultaneously, delivering impactful results for JCPenney Salon… Show more
• Managed multiple projects simultaneously, delivering impactful results for JCPenney Salon, Sephora, JCPenney Optical, Prom, Home, and JCPenney Rewards
• Ensured timely completion of assignments while maintaining creative excellence by leading and supervising freelance and turnkey teams
• Collaborated with other creative project managers to achieve synergy between storewide promotions and seasonal events, maximizing the impact of JCPenney's promotional efforts

Dallas, Texas, United States

• Managed client relationships, ensuring successful project execution and exceeding client expectations.
• Developed and implemented strategic marketing campaigns across various channels to achieve AT&T's marketing goals.
• Oversaw project budgets and timelines, delivering projects on time and within budget.
• Collaborated with a cross-functional team of creatives, strategists, and account managers to deliver integrated marketing solutions.
• Provided data-driven insights and… Show more
• Provided data-driven insights and recommendations to optimize campaign performance. Show less