• Leveraged strong communication skills to build rapport with existing and new clients, uncovering fresh business opportunities and driving consistent revenue growth• Spearheaded a data-driven marketing approach by analyzing trends, crafting comprehensive marketing strategies, executing campaigns, managing events, and securing positive PR coverage• Optimized resource allocation by developing annual marketing budgets, projecting profit-and-loss statements, and controlling expenditures… Show more • Leveraged strong communication skills to build rapport with existing and new clients, uncovering fresh business opportunities and driving consistent revenue growth• Spearheaded a data-driven marketing approach by analyzing trends, crafting comprehensive marketing strategies, executing campaigns, managing events, and securing positive PR coverage• Optimized resource allocation by developing annual marketing budgets, projecting profit-and-loss statements, and controlling expenditures frequently• Provided leadership and mentorship to marketing professionals, guiding them in planning, directing, and managing marketing budgets aligned with organizational objectives• Ensured project success by implementing marketing initiatives on schedule, monitoring progress, and proactively making optimizations• Promoted a collaborative work environment by fostering open communication with clients and diverse cross-functional teams to develop innovative marketing strategies Show less

• Enhanced brand visibility and engagement by implementing marketing techniques such as national brand advertising, retail campaigns, consumer promotions, and digital strategies for multiple brands in the CPG food category• Maintained the high quality of work by training professionals, promoting a growing environment and healthy client relationship• Utilized research methodologies to understand client requirements and develop projects according to marketing plans and consumer… Show more • Enhanced brand visibility and engagement by implementing marketing techniques such as national brand advertising, retail campaigns, consumer promotions, and digital strategies for multiple brands in the CPG food category• Maintained the high quality of work by training professionals, promoting a growing environment and healthy client relationship• Utilized research methodologies to understand client requirements and develop projects according to marketing plans and consumer promotions• Supervised operations for developing marketing strategies and national campaigns by analysing targeted audiences and creating impactful products• Managed multiple projects by streamlining resource allocation and collaborating with cross-functional teams• In addition to retail campaigns, provided extensive support for sponsorship partnerships with IndyCar, American Flat Track, NHRA, and SVRA while collaborating closely with sponsorship teams• Oversaw digital marketing initiatives for various platforms, including TikTok, Facebook, Instagram, Twitter, and Pinterest, by managing SEO, paid media, paid search, social influencers, website management, e-mail marketing, CRM, and loyalty programs Show less

• Leveraged various marketing channels to reach a wider audience, leading to improved sales and revenue for the company brand?.• Increase yearly ROI by optimizing campaign budgets and identifying cost-saving opportunities• Implemented various marketing strategies by collaborating with various retail partners such as Costco, Dollar General, BJ's Warehouse, Meijer, and Tractor Supply Company, ensuring maximum yield of sales• Promoted a client-centric environment through networking… Show more • Leveraged various marketing channels to reach a wider audience, leading to improved sales and revenue for the company brand?.• Increase yearly ROI by optimizing campaign budgets and identifying cost-saving opportunities• Implemented various marketing strategies by collaborating with various retail partners such as Costco, Dollar General, BJ's Warehouse, Meijer, and Tractor Supply Company, ensuring maximum yield of sales• Promoted a client-centric environment through networking with retail partners and identified multiple new business opportunities• Analyzed market data by working closely with a shopper-based design team and gathering insights on consumer behavior to enhance the overall experience in the motor oil category at retailers such as O'Reilly, AutoZone, Blain's Farm & Fleet, Orscheln Farm & Home, and Fleet Farm• Partnered with dealership service centers, including Toyota, Nissan, Chevrolet, Mitsubishi, Subaru, and Kia dealerships, to create tailored marketing programs targeting B2C, B2B, and B2B2C audiences in the United States and Canada. Show less

• Held responsible for developing unique marketing campaigns for multiple store types, including flagship locations, new store type tests, and national retail• Mentored new hiring, ensuring the high quality of products and availability of skilled professionals at the company• Streamlined the transition from a mobility company to an entertainment company by leading the merging initiative for AT&T with DIRECTV• Collaborated with the marketing team to support all AT&T retail marketing… Show more • Held responsible for developing unique marketing campaigns for multiple store types, including flagship locations, new store type tests, and national retail• Mentored new hiring, ensuring the high quality of products and availability of skilled professionals at the company• Streamlined the transition from a mobility company to an entertainment company by leading the merging initiative for AT&T with DIRECTV• Collaborated with the marketing team to support all AT&T retail marketing campaigns across various store types, leading to increased foot traffic, customer acquisition, and revenue generation• Coordinated with the merchandising team and assisted their initiative by implementing technology advancements, interactive features, dynamic digital displays, and innovative fixtures• Aided the operations for the store redesign projects for major retailers, including Target, Walmart, Fry's, and Best Buy, resulting in improved brand visibility, customer experience, and sales performance Show less

• Led cross-functional teams, including creative advertising directors, planning & promotions, and merchandising, to align brand messaging and promotions with company goals, elevating brand reputation and expanding market share• Developed cohesive advertising strategies that supported the overall vision of projects, collaborating with creative teams to achieve marketing and branding objectives• Managed multiple projects simultaneously, delivering impactful results for JCPenney Salon… Show more • Led cross-functional teams, including creative advertising directors, planning & promotions, and merchandising, to align brand messaging and promotions with company goals, elevating brand reputation and expanding market share• Developed cohesive advertising strategies that supported the overall vision of projects, collaborating with creative teams to achieve marketing and branding objectives• Managed multiple projects simultaneously, delivering impactful results for JCPenney Salon, Sephora, JCPenney Optical, Prom, Home, and JCPenney Rewards• Ensured timely completion of assignments while maintaining creative excellence by leading and supervising freelance and turnkey teams• Collaborated with other creative project managers to achieve synergy between storewide promotions and seasonal events, maximizing the impact of JCPenney's promotional efforts• Maintained quality and consistency of advertising projects by directing the creative review process, incorporating feedback, and providing final approval for release Show less

• Managed client relationships, ensuring successful project execution and exceeding client expectations.• Developed and implemented strategic marketing campaigns across various channels to achieve AT&T's marketing goals.• Oversaw project budgets and timelines, delivering projects on time and within budget.• Collaborated with a cross-functional team of creatives, strategists, and account managers to deliver integrated marketing solutions.• Provided data-driven insights and… Show more • Managed client relationships, ensuring successful project execution and exceeding client expectations.• Developed and implemented strategic marketing campaigns across various channels to achieve AT&T's marketing goals.• Oversaw project budgets and timelines, delivering projects on time and within budget.• Collaborated with a cross-functional team of creatives, strategists, and account managers to deliver integrated marketing solutions.• Provided data-driven insights and recommendations to optimize campaign performance. Show less