Jessica Henry Email and Phone Number

Responsible for driving success for the organization by aligning platform & product strategy with commercial needs to support revenue goals and partner success, in addition to overseeing the Ad Solutions (Sales Engineering) team supporting the Sales organization.

Responsible for leading & managing strategic initiatives and discussions across the Go To Market & Sales Solutions purview, including but not limited to: value proposition development, product marketing messaging & collateral optimization, POC strategy, client pipeline identification, product features/capabilities, strategic training, sales support, project management, client engagement, product requirements, commercial training & product framework to support client goals.

• Lead & inspire a team of experts in the development, execution and delivery of strategic proposals and media plans to meet or exceed client’s KPIs, while educate organization on product suite & capabilities.• Impact revenue via proposals, search audits, RFPs & strategic recommendations for top global brands across search, display, affiliate, social & attribution. • Lead & provide strategic guidance, utilize in-depth knowledge of the industry and understand the client’s business to develop innovative strategies for implementing successful client programs across search, affiliate, display & social channels.• Co-lead Commercial Training Initiative focused on educating commercial org on product & strategy suite, such as how to leverage products/strategies for optimal impact on client’s/prospect’s program performance• Strategic Services team lead collaborating with Product Adoption & Product Marketing to support adoption & optimize product collateral, including ownership of product messaging/positioning.• Responsible for global RFP product & strategy positioning.• Lead, collaborate & launch key initiatives to identify opportunities to streamline, optimize & improve workflow both for internal & external clients and processes.• Work independently, and collaboratively with stakeholders across all levels, including C-Suite, VP, SVP & GM roles, to drive revenue by retaining or winning business for commercial org.

- Develop tailored multi-channel marketing strategies based on client-specific KPIs and historical account performance - Assist & advise client on digital marketing roadmap for future success and KPIs - Collaborate with digital marketing team to increase client satisfaction & reinforce relationships- Lead data analysis to recommend optimizations and gain insight into target audience - Interface with multiple internal & external clients to ensure projects are integrated properly and on a timely basis- Establish internal best practices for Paid Media campaigns - Evaluate & manage partner networks, focused on ensuring quality of service and goals - Proactively report performance, key takeaways and recommendations for all digital efforts

- Identify strategic growth & optimization opportunities for existing and potential clients- Responsible for cross-selling effort of Paid Search services to Rakuten Mediaforge and Rakuten LinkShare clients- Leverage expertise to develop engaging & tailored presentations, focused on continual growth - Develop client strategies utilizing historical performance to identify learning and benchmarks in combination with holidays and seasonal trends- Work with Rakuten Marketing & Rakuten LinkShare teams to cultivate client relationships and increase satisfaction- Evangelize paid search & Google Shopping within the organization to increase awareness & support

- Develop client strategy utilizing historical performance to identify key learnings and benchmarks in combination with holidays and seasonal trends- Review website analytics & account performance to identify trends, develop action steps and execute optimizations - Provide strategic recommendations and direction for social & engagement marketing efforts- Responsible for all aspects of campaign management including: strategy, day-to-day management, campaign structure, A/B testing, bid management, optimizations, budgeting, ad copy & keywords- Manage client investment to drive the highest possible return and exceed client goals- Experience with multiple verticals & multi-million dollar budgets- Lead weekly client calls to review action items, performance reports and upcoming strategies/projects- Present quarterly & yearly account reviews to showcase performance, key learnings and future strategies- Collaborate with internal and external teams to expand & improve accounts - Supervise management & strategy execution for SEM Specialists’ client portfolio - Work with Director & Client Services Manager to develop internal best practices - Remain up-to-date on online industry trends & business through trade publications and articles- Cultivate internal & external client relationships to ensure success

- Conceptualized, designed and implemented marketing collateral for lead generation, revenue and branding strategies for print & online campaigns implemented across the U.S. - Developed multi-channel marketing campaigns with an emphasis on direct mail, email marketing , paid search & lead generation- Initiated & developed project management program to ensure projects are completed on time, under budget and were tracked from commencement to completion- Collaborated with internal departments to create and implement marketing collateral tailored to their goals- Analyzed data and metrics from marketing efforts to optimize marketing strategies- Liaison between internal team & external agency to develop print campaigns

- Helped create & implement strategic plan for charity golf tournament for Wounded Warrior Project - Duties and responsibilities included: conceptualized and implemented monthly newsletter, created & updated website layout, focused on member interaction and communication, assisted F&B Department with booking, planning and executing events- Utilized skills and provided assistance to all departments as needed