Jessica Edwards Email and Phone Number
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Jessica Edwards personal email
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Jessica Edwards phone numbers
From London to Los Angeles and Phoenix, Jessica has helped brands of all shapes and sizes as a seasoned (14 years) performance marketer at the intersection of creative, analytics, and ad tech. 🔑 Key Expertise Strategic Marketing & Optimization: orchestrating omni-channel marketing campaigns from Display, SEM, Social, Out of Home, Audio, Video, and Email Advertising. With 10+ years agency-side, Jessica has hands-on keyboard experience, driving cost-effective results through optimization, leveraging web and app analytics, multi-touch attribution, media mix modeling, providing insightful reporting to key stakeholders.Customer-first Experiences: instituting creative best practice and user experience optimization, including app deep-linking, ensuring seamless user experiences.🌿 Sustainability Vision: Jessica is a sustainability advocate. Companies poised for success today and tomorrow must weave decarbonization and waste reduction into their fabric. Customers seeking sustainable products and services will support brands that support their causes. 👩👧👦 Beyond the Boardroom: Jessica is a mom and volunteers with CASA (Court Appointed Special Advocates), championing the rights of abused and neglected children in court. 🤝 Let’s Connect: Jessica welcomes conversations with fellow visionaries, sustainability enthusiasts, and change-makers. Let’s collaborate on shaping a future where business thrives alongside a healthier planet.
Albertsons Companies
View- Website:
- albertsonscompanies.com
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Marketing Manager, Media InnovationAlbertsons Companies Apr 2022 - PresentBoise, Idaho, Us-Push the boundaries of omnichannel marketing that resonate with our diverse audience across 2200+ stores—including Safeway, Albertsons, VONS, Jewel-Osco, ACME, Shaw's, and more.-Deliver digital engagement with Albertsons' loyalty programs and revenue growth across Albertsons' footprint using data-driven acquisition and retention strategies that captivate customers across both in-store and e-Commerce. Improved Cost per Loyalty Sign-up by 50% YoY. -Collaborate cross-functionally with teams from senior leadership, agencies, brand, IT, and analytics: drove ad tech and analytics work when there were missing resources; use privacy-compliant conversion APIs to optimize to online & offline sales; developed internal feed to make our circular ads shoppable.-Emerging audio and video, shoppable and personalized advertising: launched Google's first ever Local Shoppable YouTube campaign (with localized pricing); piloted first Audio Circular campaign with AI Script and Voice; drove closed-loop attribution for difficult-to-track channels.-Institute rigorous test-and-learn methodology to optimize advertising, utilizing Multi-touch Attribution and Media Mix Modeling to improve ROAS.
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Digital Marketing Strategist / Communications ManagerCox Media Jan 2019 - Apr 2022Atlanta, Ga, UsGrew account revenue by 28% YOY, exceeding annual goal multiple years in a row.Top Strategist for digital revenue in the companyIdentified objectives and corresponding KPIs with business owners & marketing directors; developed customized solutions, executed campaigns, delivered ROASReduced client attrition by building effective consultative relationshipsCollaborated with functional group leaders at corporate to provide key training for new product launches and continuing education to local sales, support, marketing, and creativeCoached four Arizona Digital Marketing Strategists in campaign management best practice; mentored digital team members in other Cox Media markets -
Product SpecialistCox Media Nov 2015 - Jan 2019Atlanta, Ga, Us
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Integrated Media SupervisorZion & Zion Mar 2014 - Nov 2015Tempe, Arizona, UsPitched and won new business as lead digital media consultant – including Eastmark, AV Homes, Goodwill, McDonald’s, City of PhoenixFrom ground zero in 2013, launched Eastmark to become #1 Master-Planned Community in Arizona by 2015; #7 in the nation (by home sales)Planned, negotiated, and optimized digital and traditional media campaigns (Display, Video, Social, SEM, TV, Radio, Print, Out of Home, Email)Onboarded agency’s first ad-server, ad verification, and programmatic buying platforms (DSP)Consulted digital creative, website, landing pages for optimal conversion, A/B TestingUsed media research and management tools to inform media mix and analysisCoached Media Assistant and Online Marketing Specialist -
Sr. Integrated Media StrategistZion & Zion Aug 2012 - Feb 2014Tempe, Arizona, Us
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Sr. Digital StrategistPhd Mar 2012 - Aug 2012Bankside, London, GbStrategic client lead for luxury cruise liner Cunard, CPG manufacturer Hormel, and international airline Air New Zealand, with 7-figure media budgetsImproved media efficiency acquiring social followers, leads, online & offline saleso Within 6 months, improved Cunard's cost per lead by 50%; gained incremental budget from Hormel by advancing offline sales measurementGo-to person within the agency for advice on vendor selection and ad-server best practiceCoached Digital Media Assistant who was promoted to Strategist upon my departureYahoo! Young Media Star Finalist, May 2012 -
Digital StrategistPhd Oct 2011 - Feb 2012Bankside, London, Gb
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Digital Display PlannerPhd Feb 2011 - Sep 2011Bankside, London, GbClients included: ING Direct, BBC TV Licensing, The Gap, Banana Republic, Harrods, Kraft Foods, The GuardianDeveloped and executed strategic digital campaigns in a client-facing roleo Negotiated, trafficked creative, optimized, and reported to clientsAligned digital media tactics with overarching comms strategy and communicated with cross-functional parties to optimize effortsTested new-to-market technology; shared results with clients and digital teamo PHD Pioneering Award, July 2011
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Digital Media AssistantPhd Mar 2010 - Feb 2011Bankside, London, GbPHD is a media and communications agency built on a culture of thought leadership, creativity and innovation.-Efficiently managed online display campaigns-Trafficked creative and optimized campaign-Created monthly campaign analyses to show the client where we were succeeding and where there were opportunities-Developed media plans and rationales
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Web Content WriterPatients4You Nov 2009 - Feb 2010Patients4you provides online marketing for dentists on a Pay by Results basis. -Generated compelling (and keyword-related) content for specific dental marketing sites-Improved the search engine ranking to appear on the first page of results-Enhanced the content on Patients4you’s web site to entice more dentists to join their marketing program
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Food & Bio-Sciences InternUniversity Of Reading May 2007 - Jul 2007Reading, Berkshire, Gb-Assisted PhD student Susana Silva with her capstone project, funded by Nestle-Investigated the effects of fat and heat treatment on the stability of milk foams generated by mechanical agitation and steam injection-Developed conclusions that would assist Nestle in launching an improved hot beverage machine
Jessica Edwards Skills
Jessica Edwards Education Details
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Wilkes UniversityMaster Of Business Administration (M.B.A.) -
W. P. Carey School Of Business – Arizona State UniversityMarketing
Frequently Asked Questions about Jessica Edwards
What company does Jessica Edwards work for?
Jessica Edwards works for Albertsons Companies
What is Jessica Edwards's role at the current company?
Jessica Edwards's current role is Marketing Manager @ Albertsons Companies | Paid Media, E-commerce, Performance & Optimization.
What is Jessica Edwards's email address?
Jessica Edwards's email address is th****@****hoo.com
What is Jessica Edwards's direct phone number?
Jessica Edwards's direct phone number is +148075*****
What schools did Jessica Edwards attend?
Jessica Edwards attended Wilkes University, W. P. Carey School Of Business – Arizona State University.
What skills is Jessica Edwards known for?
Jessica Edwards has skills like Digital Strategy, Digital Media, Online Advertising, Digital Marketing, Media Planning, Online Marketing, Media Buying, Integrated Marketing, Google Analytics, Marketing, Campaign Management, Media Strategy.
Who are Jessica Edwards's colleagues?
Jessica Edwards's colleagues are Paavan P., Rouchand Bush, Stephanie Frank, Pawni Singh, Gilbert Mbonyintwari, Jonathan Vasquez, Josh Devane.
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