Jessica Edwards Email & Phone Number

Boise, Idaho, Us

-Push the boundaries of omnichannel marketing that resonate with our diverse audience across 2200+ stores—including Safeway, Albertsons, VONS, Jewel-Osco, ACME, Shaw's, and more.-Deliver digital engagement with Albertsons' loyalty programs and revenue growth across Albertsons' footprint using data-driven acquisition and retention strategies that captivate customers across both in-store and e-Commerce. Improved Cost per Loyalty Sign-up by 50% YoY. -Collaborate cross-functionally with teams from senior leadership, agencies, brand, IT, and analytics: drove ad tech and analytics work when there were missing resources; use privacy-compliant conversion APIs to optimize to online & offline sales; developed internal feed to make our circular ads shoppable.-Emerging audio and video, shoppable and personalized advertising: launched Google's first ever Local Shoppable YouTube campaign (with localized pricing); piloted first Audio Circular campaign with AI Script and Voice; drove closed-loop attribution for difficult-to-track channels.-Institute rigorous test-and-learn methodology to optimize advertising, utilizing Multi-touch Attribution and Media Mix Modeling to improve ROAS.

Atlanta, Ga, Us

Grew account revenue by 28% YOY, exceeding annual goal multiple years in a row.Top Strategist for digital revenue in the companyIdentified objectives and corresponding KPIs with business owners & marketing directors; developed customized solutions, executed campaigns, delivered ROASReduced client attrition by building effective consultative relationshipsCollaborated with functional group leaders at corporate to provide key training for new product launches and continuing education to local sales, support, marketing, and creativeCoached four Arizona Digital Marketing Strategists in campaign management best practice; mentored digital team members in other Cox Media markets

Atlanta, Ga, Us

Tempe, Arizona, Us

Pitched and won new business as lead digital media consultant – including Eastmark, AV Homes, Goodwill, McDonald’s, City of PhoenixFrom ground zero in 2013, launched Eastmark to become #1 Master-Planned Community in Arizona by 2015; #7 in the nation (by home sales)Planned, negotiated, and optimized digital and traditional media campaigns (Display, Video, Social, SEM, TV, Radio, Print, Out of Home, Email)Onboarded agency’s first ad-server, ad verification, and programmatic buying platforms (DSP)Consulted digital creative, website, landing pages for optimal conversion, A/B TestingUsed media research and management tools to inform media mix and analysisCoached Media Assistant and Online Marketing Specialist

Tempe, Arizona, Us

Bankside, London, Gb

Strategic client lead for luxury cruise liner Cunard, CPG manufacturer Hormel, and international airline Air New Zealand, with 7-figure media budgetsImproved media efficiency acquiring social followers, leads, online & offline saleso Within 6 months, improved Cunard's cost per lead by 50%; gained incremental budget from Hormel by advancing offline sales measurementGo-to person within the agency for advice on vendor selection and ad-server best practiceCoached Digital Media Assistant who was promoted to Strategist upon my departureYahoo! Young Media Star Finalist, May 2012

Bankside, London, Gb

Bankside, London, Gb

Clients included: ING Direct, BBC TV Licensing, The Gap, Banana Republic, Harrods, Kraft Foods, The GuardianDeveloped and executed strategic digital campaigns in a client-facing roleo Negotiated, trafficked creative, optimized, and reported to clientsAligned digital media tactics with overarching comms strategy and communicated with cross-functional parties to optimize effortsTested new-to-market technology; shared results with clients and digital teamo PHD Pioneering Award, July 2011

Bankside, London, Gb

PHD is a media and communications agency built on a culture of thought leadership, creativity and innovation.-Efficiently managed online display campaigns-Trafficked creative and optimized campaign-Created monthly campaign analyses to show the client where we were succeeding and where there were opportunities-Developed media plans and rationales

Patients4you provides online marketing for dentists on a Pay by Results basis. -Generated compelling (and keyword-related) content for specific dental marketing sites-Improved the search engine ranking to appear on the first page of results-Enhanced the content on Patients4you’s web site to entice more dentists to join their marketing program

Reading, Berkshire, Gb

-Assisted PhD student Susana Silva with her capstone project, funded by Nestle-Investigated the effects of fat and heat treatment on the stability of milk foams generated by mechanical agitation and steam injection-Developed conclusions that would assist Nestle in launching an improved hot beverage machine

Master Of Business Administration (M.B.A.)

Bachelor Of Science - Bs, Marketing