Senior Director, Data Operations
Current
Apr 2020 - Present
AeroLeads people directory · profile
Jessica Wallace Email & Phone Number
Senior Director, Data Operations at Merkle
at
Merkle
1 work email found
@merkleinc.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, Data Operations at Merkle
Location
Greater Orlando, United States, United States
Company size
Who is Jessica Wallace? Overview
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Quick answer
Jessica Wallace is listed as Senior Director, Data Operations at Merkle at Merkle, a company with 4075 employees, based in Greater Orlando, United States, United States. AeroLeads shows a work email signal at merkleinc.com and a matched LinkedIn profile for Jessica Wallace.
Jessica Wallace previously worked as Senior Director, Data Operations at Merkle and Director, Data Operations at Merkle. Jessica Wallace holds Masters In Business Administration, Business Administration And Management, General from University Of Florida - Warrington College Of Business.
Company email context
Email format at Merkle
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{first_initial}{last}@merkleinc.com
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Profile bio
About Jessica Wallace
Hands on technical leader with a passion for data, problem solving, attention to detail, and excellent communication skills. 15+ years in a data driven and marketing operations & technology roles building data solutions to create business opportunities. Regarded as the data expert by leaders, peers, and business partners. Designed, built, and sustained automated, cross-channel, multi-touch marketing campaigns including email, direct mail, sms, push, and social 1:1. Architected and built marketing data environments. Led small and large teams. Responsible for Tableau based Business Intelligence reporting enabling insights into marketing reach, engagement, and campaign optimization.Excel in working with business stakeholders to gather business requirements and translate them for technical developers.SQL, Teradata, Oracle, UNIX, Tableau, GitHub, Toad, Agile, Visio, SharePoint, Project Management, Business Intelligence, Data Analysis, Process Improvement, Cross-Functional Leadership, Email Marketing, CRM, Six Sigma, MS Project, Analytics, omni-channel marketing, customer experience
Listed skills include Analytics, Crm, Databases, Email Marketing, and 37 others.
Current workplace
Jessica Wallace's current company
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Merkle
8 roles
Jessica Wallace work experience
A career timeline built from the work history available for this profile.
Director, Data Operations
Apr 2018 - Apr 2020
Sr Manager, Customer Engagement Platform - Campaign Delivery
- Led team of 25+ in orchestration of automated cross-channel marketing campaigns with over 600 million annual contacts through email, direct mail, SMS, push, and social 1:1 supporting all domestic Parks & Resorts.
- Product owner for the Common Customer Profile (CCP): A marketing and business intelligence data environment with 40+ first-party data source integrations, optimized in a SQL/Teradata environment, with complete data.
- Developed and led execution of migration plan for 150+ campaigns from proprietary SQL/SAS platform to Adobe Campaign platform.
- Responsible for Tableau BI reporting enabling insights into marketing reach, engagement, and campaign optimization
- Implemented standard campaign request process via SharePoint, allowing for consistent requirements collection, workload tracking, and team prioritization.
- Consulted on new audience segmentations, campaign stream architecture, and data usage.
May 2016 - Nov 2017
Manager, Crm Technology Development
- Led team of 10+ campaign delivery and programmer cast members supporting 50+ Post Booking marketing campaigns across all domestic Parks & Resorts locations. Responsible for campaign architecture and data design for all.
- Led campaign architecture and data design for all post booking campaigns and provided technical expertise in audience segmentation, campaign setup, and business intelligence to peers and direct reports.
- Integrated MyMagic+ data into marketing database to enhance and increase accuracy of the guest profile.
- Developed BI dashboards and reports to measure campaign effectiveness and efficiency.
- Consulted on CRM data strategy for Shanghai Disney Resort and Hong Kong Disneyland Resort.
Mar 2013 - Apr 2016
Crm Technology Development Manager Ii
Led team of 3 campaign delivery and programmer cast members supporting Post Booking Campaigns for Walt Disney World and Disneyland. Responsible for technical program design and implementation of highly dynamic multi-channel messaging streams utilizing SQL and SAS on Teradata and Oracle platforms, including defining audience segmentation recommendations.
May 2009 - Mar 2013
Crm Campaign Manager
Responsible for design and executing CRM email and direct mail campaigns, by working with account managers to define audience selection criteria relevant to campaign messaging. Generated campaign lists from a large relational database using SQL and SAS. Performed ad-hoc campaign analysis.
Nov 2006 - May 2009
Quality Engineer
Jul 2002 - Oct 2006
Customer Experience Engineer
Jul 2004 - Jul 2005
Team & coworkers
Colleagues at Merkle
Other employees you can reach at merkleinc.com. View company contacts for 4075 employees →
RD
Ratnesh Dubey
Colleague at Merkle
Mumbai, Maharashtra, India, India
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PR
Prachin Ranawat
Colleague at Merkle
Pune, Maharashtra, India, India
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CC
Chaitra Chengiri
Colleague at Merkle
Greater Melbourne Area, Australia
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SA
Sami Ather
Colleague at Merkle
Bella Vista, New South Wales, Australia, Australia
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AI
Annapurna Indukuri
Colleague at Merkle
East Godavari, Andhra Pradesh, India, India
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SH
Sarah H.
Colleague at Merkle
Greater Pittsburgh Region, United States
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YB
Yash Bardia
Colleague at Merkle
Bengaluru, Karnataka, India, India
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ZB
Zak Bedrick
Colleague at Merkle
Windham, New Hampshire, United States, United States
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AC
Abhay C Jha
Colleague at Merkle
Gurugram, Haryana, India, India
View →
王
王胡美
Colleague at Merkle
Nanjing, Jiangsu, China, China
View →
Ratnesh Dubey
Colleague at Merkle
Mumbai, Maharashtra, India, India
View →
PR
Prachin Ranawat
Colleague at Merkle
Pune, Maharashtra, India, India
View →
CC
Chaitra Chengiri
Colleague at Merkle
Greater Melbourne Area, Australia
View →
SA
Sami Ather
Colleague at Merkle
Bella Vista, New South Wales, Australia, Australia
View →
AI
Annapurna Indukuri
Colleague at Merkle
East Godavari, Andhra Pradesh, India, India
View →
SH
Sarah H.
Colleague at Merkle
Greater Pittsburgh Region, United States
View →
YB
Yash Bardia
Colleague at Merkle
Bengaluru, Karnataka, India, India
View →
ZB
Zak Bedrick
Colleague at Merkle
Windham, New Hampshire, United States, United States
View →
AC
Abhay C Jha
Colleague at Merkle
Gurugram, Haryana, India, India
View →
王
王胡美
Colleague at Merkle
Nanjing, Jiangsu, China, China
View →
2 education records
Jessica Wallace education
Masters In Business Administration, Business Administration And Management, General
Bs Computer Engineering With Honors, Computer Engineering
FAQ
Frequently asked questions about Jessica Wallace
Quick answers generated from the profile data available on this page.
What company does Jessica Wallace work for?
Jessica Wallace works for Merkle.
What is Jessica Wallace's role at Merkle?
Jessica Wallace is listed as Senior Director, Data Operations at Merkle at Merkle.
What is Jessica Wallace's email address?
AeroLeads has found 1 work email signal at @merkleinc.com for Jessica Wallace at Merkle.
Where is Jessica Wallace based?
Jessica Wallace is based in Greater Orlando, United States, United States while working with Merkle.
What companies has Jessica Wallace worked for?
Jessica Wallace has worked for Merkle, Disney Parks & Resorts, and Dell.
Who are Jessica Wallace's colleagues at Merkle?
Jessica Wallace's colleagues at Merkle include Ratnesh Dubey, Prachin Ranawat, Chaitra Chengiri, Sami Ather, and Annapurna Indukuri.
How can I contact Jessica Wallace?
You can use AeroLeads to view verified contact signals for Jessica Wallace at Merkle, including work email, phone, and LinkedIn data when available.
What schools did Jessica Wallace attend?
Jessica Wallace holds Masters In Business Administration, Business Administration And Management, General from University Of Florida - Warrington College Of Business.
What skills is Jessica Wallace known for?
Jessica Wallace is listed with skills including Analytics, Crm, Databases, Email Marketing, Data Analysis, Sharepoint, Oracle, and Microsoft Office.
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