Senior Brand Manager
Current
Jul 2024 - Present
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Jessica Byrd Email & Phone Number
Senior Brand Manager @ Metropolis | Data-Driven Marketing Leader | Creative Problem-Solver | Integrating Tech Into Everyday Life
at
Metropolis Technologies
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Brand Manager @ Metropolis | Data-Driven Marketing Leader | Creative Problem-Solver | Integrating Tech Into Everyday Life
Location
Philadelphia, Pennsylvania, United States
Company size
Who is Jessica Byrd? Overview
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Quick answer
Jessica Byrd is listed as Senior Brand Manager @ Metropolis | Data-Driven Marketing Leader | Creative Problem-Solver | Integrating Tech Into Everyday Life at Metropolis Technologies, a with 45 employees, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for Jessica Byrd.
Jessica Byrd previously worked as Senior Brand Manager at Metropolis Technologies and Senior Brand & Marketing Manager at Gopuff. Jessica Byrd holds Bachelor Of Science - Bs, Communication from Cornell University.
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Metropolis Technologies
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Profile bio
About Jessica Byrd
I approach each challenge with the conviction that there's an educated, strategic solution waiting to be uncovered - it's just a matter of skillfully leveraging the tools around you to find the insights that reveal it. With experience spearheading major strategic initiatives across startup ventures and Fortune 500 corporations, I've honed the ability to discern when to take the lead and when to empower my peers and team to do so. I also believe in keeping things fun, light and positive while maintaining a let's-look-the-problem-in-the-eye approach. Enough of the dry stuff. Here's a bit more about me:What activities captivate me and make me lose track of time?That's a two-part answer.1) Data. I could spend hours digging through data and pulling together research and insights.2) Design. I have a huge appreciation for my creative teams, could build creative briefs for days and love breaking down what makes a design or campaign successful.What is my proudest accomplishment?Developing and launching The Mean Tomato, a pizza brand for Gopuff Kitchen. Yes, we saw success with a 25% lift in sales, but what made it truly satisfying was seeing it come to life after leading the massive cross-functional effort that spanned creative, finance, legal, marketing, product, culinary, supply chain and so many more teams who made it possible. We laughed, we cried, we disagreed, we found a way, we did it.What will you find me doing outside of work?I read (a lot), love to play with my dog, Odin, and lately I've been writing my first novel. Stay tuned!How do I approach building and nurturing professional relationships?Authenticity and reliability. I will give you my honest, professional opinion every day of the week and I will make every effort to deliver on promises and commitments.What is my goal for being on LinkedIn at the moment?Connecting with interesting folks like yourself about partnership opportunities, effective leadership and just building new connections.What advice do I have for young professionals?Whatever you’re looking to do, do it messy. Stop worrying about getting everything right the first time around. Do a little research, make a plan and jump in. Then iterate. I often remind myself of this.
Current workplace
Jessica Byrd's current company
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Metropolis Technologies
13 roles
Jessica Byrd work experience
A career timeline built from the work history available for this profile.
Senior Brand & Marketing Manager
Oversaw key strategic and celebrity partnerships. Led ad hoc UX content strategy projects and private label product innovation projects. Partnered closely with a multitude of cross-functional teams and leadership to take projects from insights to launch.
Aug 2023 - Feb 2024
Senior Brand & Marketing Manager, Gopuff Kitchen
Led marketing strategy for Gopuff Kitchen, a new P0 business vertical within Gopuff. Directed cross-functional teams and agencies to develop brands, execute multi-channel marketing, launch new products, improve fresh food UX within the app and test and learn.
Mar 2022 - Aug 2023
Program Manager
Managed marketing strategy for Gopuff Kitchen while supervising a team of 3 direct reports who focused on social media, brand development and marketing execution. Directed creative strategy and development. Implemented marketing business processes.
Nov 2020 - Mar 2022
Marketing Manager
Owned the seasonal and promotional menu strategy for over 1,800 schools in the US. Revamped the menu innovation and development process to incorporate more insights-driven decision making. Led creative development to support menu programs.
Oct 2019 - Sep 2020
Product Development Manager
Directed category management for breakfast and grab and go categories by defining the innovation pipeline, managing margins, optimizing operations and aligning the promotional calendar. Supported new concept development and ad hoc innovation projects.
Mar 2017 - Oct 2019
Marketing Strategy Analyst
Supported the product innovation team with category insights that guided product development and P&L management. Partnered cross-functionally with tech leadership to create and maintain a proprietary database. Provided insights for ad hoc projects.
Sep 2016 - Mar 2017
Senior Account Manager
Managed major TV network and streaming clients like Amazon Prime Video, Cartoon Network, A&E and WE tv by providing TV Dailies platform guidance, weekly audience analytics and ad hoc survey development support to steer content development.
Mar 2016 - Sep 2016
Account Manager
Managed major TV network and streaming clients like Amazon Prime Video, Cartoon Network, A&E and WE tv by providing TV Dailies platform guidance, weekly audience analytics and ad hoc survey development support to steer content development.
Aug 2014 - Mar 2016
Analyst For Mars Chocolate
Supported third party clients on-site with category management insights and Nielsen platform training. Conducted in-depth category and seasonal reviews to support assortment decisions, pricing strategy and promotional planning.
Jun 2013 - Aug 2014
Analyst For A&P
Supported third party clients on-site with category management insights and Nielsen platform training. Conducted in-depth category and seasonal reviews to support assortment decisions, pricing strategy and promotional planning.
Jun 2012 - Jun 2013
Marketing Intern
Jul 2011 - Aug 2011
Consulting Intern
Jun 2010 - Aug 2010
Team & coworkers
Colleagues at Metropolis Technologies
Other employees you can reach at metropolis.io. View company contacts for 45 employees →
MM
Mohammad Maruf
Colleague at Metropolis TechnologiesMumbai, Maharashtra, India
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VH
Vickman Handy
Colleague at Metropolis TechnologiesHouston, Texas, United States
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KD
Kayla Davis
Colleague at Metropolis TechnologiesOrlando, Florida, United States
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LS
Logan Standifird
Colleague at Metropolis TechnologiesNashville Metropolitan Area, United States
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MW
Melissa Wibbels
Colleague at Metropolis TechnologiesUnited States
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VB
Vishal Bhamare
Colleague at Metropolis TechnologiesMumbai, Maharashtra, India
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AZ
Abdoul Zabda
Colleague at Metropolis TechnologiesHouston, Texas, United States
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JT
Jaquelyn Tapia
Colleague at Metropolis TechnologiesHouston, Texas, United States
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JH
Joseph Hernandez
Colleague at Metropolis TechnologiesNashville Metropolitan Area, United States
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JR
Jeevan Rajagopal
Colleague at Metropolis TechnologiesNorfolk, Virginia, United States
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Mohammad Maruf
Colleague at Metropolis TechnologiesMumbai, Maharashtra, India
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VH
Vickman Handy
Colleague at Metropolis TechnologiesHouston, Texas, United States
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KD
Kayla Davis
Colleague at Metropolis TechnologiesOrlando, Florida, United States
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LS
Logan Standifird
Colleague at Metropolis TechnologiesNashville Metropolitan Area, United States
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MW
Melissa Wibbels
Colleague at Metropolis TechnologiesUnited States
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VB
Vishal Bhamare
Colleague at Metropolis TechnologiesMumbai, Maharashtra, India
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AZ
Abdoul Zabda
Colleague at Metropolis TechnologiesHouston, Texas, United States
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JT
Jaquelyn Tapia
Colleague at Metropolis TechnologiesHouston, Texas, United States
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JH
Joseph Hernandez
Colleague at Metropolis TechnologiesNashville Metropolitan Area, United States
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JR
Jeevan Rajagopal
Colleague at Metropolis TechnologiesNorfolk, Virginia, United States
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1 education record
Jessica Byrd education
FAQ
Frequently asked questions about Jessica Byrd
Quick answers generated from the profile data available on this page.
What company does Jessica Byrd work for?
Jessica Byrd works for Metropolis Technologies.
What is Jessica Byrd's role at Metropolis Technologies?
Jessica Byrd is listed as Senior Brand Manager @ Metropolis | Data-Driven Marketing Leader | Creative Problem-Solver | Integrating Tech Into Everyday Life at Metropolis Technologies.
Where is Jessica Byrd based?
Jessica Byrd is based in Philadelphia, Pennsylvania, United States while working with Metropolis Technologies.
What companies has Jessica Byrd worked for?
Jessica Byrd has worked for Metropolis Technologies, Gopuff, Aramark, Ipsos, and Nielsen.
Who are Jessica Byrd's colleagues at Metropolis Technologies?
Jessica Byrd's colleagues at Metropolis Technologies include Mohammad Maruf, Vickman Handy, Kayla Davis, Logan Standifird, and Melissa Wibbels.
How can I contact Jessica Byrd?
You can use AeroLeads to view verified contact signals for Jessica Byrd at Metropolis Technologies, including work email, phone, and LinkedIn data when available.
What schools did Jessica Byrd attend?
Jessica Byrd holds Bachelor Of Science - Bs, Communication from Cornell University.
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