I approach each challenge with the conviction that there's an educated, strategic solution waiting to be uncovered - it's just a matter of skillfully leveraging the tools around you to find the insights that reveal it. With experience spearheading major strategic initiatives across startup ventures and Fortune 500 corporations, I've honed the ability to discern when to take the lead and when to empower my peers and team to do so. I also believe in keeping things fun, light and positive while maintaining a let's-look-the-problem-in-the-eye approach. Enough of the dry stuff. Here's a bit more about me:What activities captivate me and make me lose track of time?That's a two-part answer.1) Data. I could spend hours digging through data and pulling together research and insights.2) Design. I have a huge appreciation for my creative teams, could build creative briefs for days and love breaking down what makes a design or campaign successful.What is my proudest accomplishment?Developing and launching The Mean Tomato, a pizza brand for Gopuff Kitchen. Yes, we saw success with a 25% lift in sales, but what made it truly satisfying was seeing it come to life after leading the massive cross-functional effort that spanned creative, finance, legal, marketing, product, culinary, supply chain and so many more teams who made it possible. We laughed, we cried, we disagreed, we found a way, we did it.What will you find me doing outside of work?I read (a lot), love to play with my dog, Odin, and lately I've been writing my first novel. Stay tuned!How do I approach building and nurturing professional relationships?Authenticity and reliability. I will give you my honest, professional opinion every day of the week and I will make every effort to deliver on promises and commitments.What is my goal for being on LinkedIn at the moment?Connecting with interesting folks like yourself about partnership opportunities, effective leadership and just building new connections.What advice do I have for young professionals?Whatever you’re looking to do, do it messy. Stop worrying about getting everything right the first time around. Do a little research, make a plan and jump in. Then iterate. I often remind myself of this.