Creative Director
Greater New York City Area
Direct and oversee a team of designers, copywriters, and photographers. Manage all branding efforts, including company launch, print, collateral, video, digital design, and social media. Create material to support hospital partnerships and seasonal advertising. Drive patient experience by providing exceptional customer service and support. Played a key role on leadership team working on CITYMD’s effort to grow from 4 to over 140 locations in under 8 yearsKey Achievements:• Increased patient visits by 18% and won the prestigious Graphis Advertising Award by leading the “We’re here for life’s little ouches” strategic marketing campaign, with ads on subways, bus shelters, kiosks, and social media. • Played a key role in the conversion of 11 newly acquired sites in 2018, including all new printed materials and storefront branding, completing projects within budget.• Boosted company recognition by conceiving and designing all brand development for 140+ locations, including marketing materials and print media for a rapidly expanding organization. • Secured customer confidence by creating transitional brand solutions following the merger of CITYMD and Premier Care in 2014, Summit Medical Group, and CITYMD 2019.• Developed and delivered all branding material for a new partnership between the organization and CHI Franciscan, with sites located across Seattle, WA.• Generated company awareness by overhauling the entire brand and built the creative department from the ground up.Responsibility:• Developed high-impact creative projects from concept to completion• Evaluated and contributed to creative team ideas and translated into actionable project plans• Managed campaigns with specific focuses in order to meet each department needs• Established processes and quality standards for the department• Negotiated vendor contracts and services to ensure budget requirements were met• Collaborated with outside agencies to manage project progress and milestones