Team Lead overseeing Tinder product research and strategic insights

API ERG Founding Member, Community Pillar Lead

Lead researcher on Snapple brand restage, applying design thinking, quantitative, and qualitative research methodologies to advise new positioning, packaging, and innovation pipeline; Comprehensive plan slated to triple sales growth rate through 2022 Collaborate with Strategy and Data Science teams to establish best practices for designing in-market tests by leveraging multiple data sources and defining clear action standards Negotiated syndicated research contracts, resulting in $400k annual savings while increasing access to 70+ team members Manage and develop associate insights manager and summer intern, resulting in top performance rating and intern's acceptance of full-time offer

Develop shopper-based strategies to grow Fabric Care, Paper Towels, Bath Tissue, Facial Tissue, Air Care, Dish Care, and Surface Care category and brand sales and share at Target.Integrate quantitative and qualitative insights into strategies that drive retail and brand growth based on comprehensive marketplace and shopper understanding.

eCommerce team: June - October 2013Market Strategy and Planning team: October 2013 - July 2015Partnered with North America business units and customer teams to develop go-to-market capabilities and programs, inclusive of shopper behavior insights, shelf design principles, and front of store merchandising solutions.

• Designed and conducted usability studies for two Chrysler Corporation car radios, identifying acceptable levels of driver distraction through synthesis of generative and quantitative data collected from 40 one-on-one interviews; analysis resulted in both radios passing national safety guidelines established by Alliance of Automobile Manufacturers• Moderated and gathered consumer feedback from 18-person usability study to inform design improvement recommendations for park assist and rear view camera features available in Chrysler vehicles

• Team lead for digital marketing campaign launches of Xbox brand and video game titles: Halo ODST, Beatles Rock Band, Forza III, Alan Wake, Lips: Number One Hits, Kinect Sports, Kinect Joy Ride, Kinect Adventures, redesigned Xbox 360 console • Formulated the global online advertising development and localization processes to guarantee creative consistency across all markets• Established the Xbox website and social media analytics process using Adobe SiteCatalyst, addressing client’s need for improved digital performance insight • Partnered with six regional managers to launch $3.5M digital campaign in 28 countries, announcing the release of the redesigned Xbox 360 console and controller-free gaming sensor, Kinect

• Expanded online banner production capabilities through optimization of technical specifications and recommendations of ad-serving vendors• Created the Xbox Competitive newsletter, providing monthly insights from notable technological and creative developments relevant to the brand’s marketing strategy

• Managed digital advertising campaigns for eleven car models, including the GT-R, 370Z, Altima, and Rogue. Lead responsibilities included optimizing communications across multiple clients and agencies and developing strategic partnerships with vendors• Key role in training new team member hires and interns on account structure and processes

• Maintained daily communications between internal creative team and clients, enabling seamless management of up to five projects at any given time• Initiated monthly Nissan North America Interactive Insider to educate the client and agency of current competitive advertising, consumer insights, and emerging technologies that were applicable to the industry

• Assisted the PlayStation team while gaining fundamental knowledge of account management responsibilities• Finalist of American Association of Advertising Agencies Multicultural Advertising Intern Program