Jessica Cohen Email & Phone Number

Tel Aviv District, Israel

Tel Aviv, Israel

• Leading, planning and executing digital and offline campaigns using various channels in digital such as: apps, social media, Spotify and other digital platforms Offline media: radio, billboards and TV• Supervising and managing projects from A-Z • Working hand in hand with different departments within the agency (media buying, digital strategy, creative development, and production in order to analyze client's briefs, budgets and KPI’s)• Managing marketing plans for various clients: Kimberly Clark, Osem-Nestle, Soda Stream, Bank Leumi and more• Coordinating all activities occurring for all accounts, and maintaining strong relationships with clients.• Managed a recent campaign for my client, that increased traffic to the website by 150%, awareness 90% and increased market share by 1.6 within three weeks,

Toronto, Ontario, Canada

McCann Worldgroup, is a world class advertising agencies helping various client achieve their advertising goals. My main client was General Motors, one of the largest cooperation and automotive company world-wide.Key Responsibilities:• Managing non-vehicle accounts for General motors• Project Management across various teams of up to 4 people• Ensuring all teams deliver assets within allocated timelines and budgets• Updating and optimizing client UX• Generating billing and estimate reports• Preparation of client presentations accompanied by KPI's analysis, web analysis and rebranding creative• Created a social committee that not only boosted team morale but increased work efficiency by 70%

Toronto, Canada Area

GTB Formerly Team Detroit and Blue Hive - Division of WPP, is a global team who became the first agency of record for Ford. Working across all channels, geographies and communications to ensure the success of Ford in the automotive industry. Key Responsibilities:• Managed media, data operations, consumer insights and strategies for the Ford Motor Company retail sector• Managed communication solutions; which included contact reports, memos, letters, presentations, and more• Oversaw trafficking revisions • Handled the workflow through production departments within print, broadcast, CRM, and Digital throughout Canada• Helping grow the Ford of Canada business

Vaughan, Ontario, Canada

Phoenix Performance Products Inc. | Tipperary Equestrian is the most successful Body Protector manufacturer world-wide. The company manufactures and sells personal protective equipment designed for all levels and disciplines in the equestrian world. Key Responsibilities:• Was in charge of increasing traffic and sales to the Website • Implemented engaging content on various Social Media platforms (Linkedln, Instagram, Facebook and Twitter) • Created various creative content using Adobe Creative Suite • Optimized the UX, increasing all platforms’ performance by 70%• Handled market research; negotiated and ensured success in all sponsorships, endorsements, and ambassador programs • Preparing and attending photoshoots, tradeshows, and events throughout the year• Directly handled consumer inquiries, complaint resolution, and quality assurance• Preparation of presentations for the CEO, accompanied by KPI’s analysis, budgets and forecasts• Generating billing and estimate reports

East Beaver Creek, Richmond Hill

Service Inspired Restaurants has 7 restaurant brands including, Jack Astor's, Scaddabush Italian Kitchen & Bar, Reds, Canyon Creek, Duke's Refresher' + Bar, Loose Moose and Abbey's bakehouse. They are over 60+ locations spread out across North America. Key Responsibilities:• Exceeded weekly sale goals by 75%• Building long-term relationships with customers and coworkers• Managed floor staff of up to 6 people and was in charge of assigning sections, while providing exceptional customer service• Resolving employee scheduling conflicts and performed all opening and closing duties

Toronto, Canada Area

Strategy Institute is a company who facilitates intelligence sharing.The company creates prestigious events that provide exclusive interactive learning and networking for senior executives, business professionals, and government officials around the world.Key Responsibilities:• Maintained and updated CRM database using Microsoft, Sales Force and Tracker programs• Establishing on-going relationships with on-site attendees and sponsors to achieve future sales• Consistently exceeded 300 cold and follow-up calls weekly, targeting prospects to demonstrate the benefits of the various events and close sales

Toronto, Ontario, Canada

Seneca college is the largest college in Ontario and has various campuses throughout the Greater Toronto Area.Seneca gives students the advantage of partnerships with industry leaders and the latest in hands-on computer technology, in programs related to applied arts, business, financial services and technology.key Responsibilities:• Implementing traditional and non-traditional promotional tools including posters, word of mouth, and online platforms including; Instagram, Facebook and Twitter• Developed and maintained relationships with vendors and students• Managed yearly budgets for various events of up to 500 people• Oversaw and supported a team of 6 individuals • Supervised the maintenance and updating of Seneca's Athletic Association website

Bachelor'S Degree

Education record