Driven by a passion for the intersection of culture and business, Jess is a multilingual brand strategist with a track record of leading brand innovation across diverse markets in APAC. As one of the leads at WGSN’s unique brand consultancy-mix-agency service in APAC, Jess helps businesses make informed brand and product design decisions targeting different market segments in the region.Outside of her role at WGSN, Jess founded a newsletter covering culture and trends in Asia, subscribed by over 500 marketers from companies such as LVMH, Diageo and Google. Jess also leads a WhatsApp community of over 80 marketing and creative professionals based in Asia, where members cross-pollinate ideas and share market insights.