Mavic.ai is a Singapore-based Generative AI technology startup. Our mission is to help anyone with a business idea create high quality marketing strategies and content that works in driving business outcomes. Join us on this journey by signing up at https://mavic.ai/.

1. Filming & directing cinematic short films that communicate human stories 2. Crafting brand identities and digital strategies for new-age companies that can rally communities3. Designing technology-based creative solutions to provide value to consumers at scale4. Working towards increasing the economic value of the underprivileged in society via tech platforms and capability building5. Empowering digital talent and creators helping them excel in their passion

Adtomica is a marketing agency that believes in simple communication. By understanding universal human truths, creative can be tailored into amazing experiences that shapes and transforms businesses. As an advisor to Adtomica, I provide consultation to the company and ensure they stay privy to the nuances of businesses, so that they can provide better services to their clients.

This role involves working with J&J Consumer Health Asia Pacific. Precision is an advanced media strategy that strives to increase brand and business impact within APAC. It explores the challenges of distribution through customers and aims to derive the optimal conversion path for consumers across multiple digital channels. The strategy includes audience segmentation strategies, data infrastructure, channel selection, and ROI/ROO measurement. In this role, I look after 2 Power Partners relationships - Meta & TikTok. I work with them to identify opportunities to increase J&J's capabilities in these platforms, operationalised through regional workshops and summits to curate meaningful discussions on how consumer behaviours in these channels change, and how brands can continue to connect with them. I also work closely with the 3 J&J franchises - Skin Health, Essential Health and Self Care - during the Business Planning processes and ensure that our media investments and strategies remain relevant in the key markets.

The Zest Group looks after 4 restaurant concepts in Singapore including Alt. Pizza and Artisan Boulangerie Co. We're a F&B company that believes in the power of tech, and have enabled end-to-end digital infrastructure that powers the entire business from product development, customer service, outlet management to marketing and advertising. I lead the team in developing data-driven strategies on marketing, optimising the tech stack for higher ROI, and partnerships management. Above that, I work with the COO to ensure the business remains competitive in Singapore's rapid F&B industry.

Digital has fundamentally changed the way consumers live their lives. In today's modern world, brands need to continuously pace up to the rapid speed of new innovations and learn how to leverage on these technologies to engage people in a meaningful manner.As Innovation Lead, I run the open innovation LaunchPad program, exploring new marketing technologies, start-ups and agile solution providers in order to discover disruptive ways of creating immersive brand experiences for our customers.

"Our Credo challenges us to put the needs and well-being of the people we serve first." This role focuses on pursuing digital creative excellence for all franchises in APAC, to serve consumers by creating delightful and impactful content that is tailored for today's evolved consumer behaviour. This pursuit is enabled by 3 driving factors: 1. Platform excellence in Facebook and Google, establishing frameworks that guide content developing into maximising small screen spaces2. People development through training modules, regional/local summits and workshops3. Processes optimisation for better collaboration between teams for work efficiencies

My role as a strategic planner in Zeno Group is to translate the client's business objectives into an action plan we term strategy. While the scope cannot be defined due to the numerous permutations in which a challenge can present itself, my focuses as a planner include: 1. Keeping social at the core of all proposals/ideas - this ranges from socially-led communications plan to building advocacy at scale to campaign proposals across various media channels2. Embracing technology solutions - as digital translates beyond connectivity to software and hardware, we need to start looking at innovation as possible answers to a marketing challenge3. Keeping pace with the evolving consumer journey - channel planning is now mandatory as marketers seek to create a seamless customer experience4. Data-based insights - as much as we'd love to trust our gut feelings, data and research both form the foundation of creative ideation5. Consumer behaviour - be it Baby Boomers, Millennials or Gen Z; or geographically. Understanding consumer behaviour and attitudes help to increase effectiveness in marketing messaging, channel planning, evaluation of creative ideas and the campaign totalityAs the dedicated Singapore planner in Zeno, I am across multiple clients and projects whenever planning is required. I've worked on both existing and new clients/projects, including Far East Hospitality, Intel, ASUS, Ministry of Manpower, Marina Bay Sands and Audi.

In this new role, my responsibilities at Zeno shift and focus onto planning communications strategies that will help answer our clients' business challenges. This includes understanding the latest technologies within the industry and making informed decisions where necessary to ensure that our clients stay up to speed in the ever-changing landscape. I am still focused on content creation and actively seek the answer to how brands can accurately measure business value of each published content piece.

Zeno Group is a results driven social-digital agency, with a PR DNA. This means that Zeno solutions to clients are always based on insights, geared towards fulfilling established results, and also executed with the understanding of both social and communications. In Zeno, I contribute towards a regional hub for my main client, Intel. My daily routine is collaborating with individual offices across the South East Asia to ensure that operations are running in the most efficient way possible. Majority of my time is spent understanding the art and science of brand content creation, how these content contribute towards building brand-consumer relationships, and how the reception of content differs between SEA countries. A personal new challenge beyond the familiarities of social-digital is learning about Zeno's PR DNA and incorporating the skills surrounding communications into digital strategies we develop for our clients.Zeno Group operates as a subsidiary of Daniel J. Edelman, Inc.

My work with Flok now includes more responsibilities and accountability. My key priorities are now client management and project management, making sure campaign objectives are met within timelines. If a project falls off track, I deliver the news to stakeholders and bring it back on track. I also do regular risk assessments in order to take preventative measures and ensure the successes of our campaigns.

Flok is a digital studio which specialises in social media marketing. Our work in Facebook application development has been recognised by Facebook for being best-in-class, thus receiving the Preferred Marketing Development (PMD) badge in apps. Read more about the PMD Program here: http://developers.facebook.com/preferredmarketingdevelopers/. My work in Flok includes strategising digital plans for clients, conceptualising digital campaigns, project management, client servicing, community management, data analysis and research on digital platforms.My main client is NIVEA Australia and New Zealand, where my role was to provide full social service from community management to project conceptualisation and development. In 2013, Flok was awarded the Digital Agency of Record by Carlsberg Singapore. I have been given the responsibility and opportunity to head Carlsberg Singapore as Account Lead, being the go-to person for clients and ensuring the smooth delivery of all digital projects. I've also done work for local clients like Toshiba and Cerebos and partnered with many local agencies like Ignition Factory, Onyx Island and OMD.