Jessica Davidson Email & Phone Number

Singapore

Singapore, Singapore

- Review and constantly improve sales support function to achieve increased collaboration and productivity.- Review of sales management tools, systems and processes to achieve dynamism and a highly effective sales management Organization.

Singapore

• Content development and training of sales related processes and systems (Central Profile Management, Lanyon, HRS, Opera ORS, PMS, SFA and Sales & Catering).• Annual Corporate RFP processing (account setup into central system) for Global and Non Global Managed Accounts.• Sales Management daily tasks.

Singapore

• Lesson plan, curriculum and assessment development for tertiary education.• Training for tertiary education.• Hospitality & Business Studies.

Singapore

• Lesson plan, curriculum and assessment development for tertiary education.• Competency standards development for private sectors and government agencies.• Review of lesson plans, storyboards and development of e-learning modules in EPUB3 format.• Recommendation and development of e-learning structure for government agencies.

Singapore

• Processing of global key accounts / companies’ annual “Request for Proposal” season - contracting of annual corporate agreements at various hotels in the group.• Preparation and sending out of e-newsletters to corporate clients.• Planning, execution and management of client appreciation events, road shows, sales missions and tradeshows.• Providing guidance to new colleagues and sharing of best practices.• Provision of support and assistance to hotels.• Working with suppliers on the development of corporate gifts.

Singapore

• Worked on marketing, sales and branding aspects of several brands, including America’s Hervé Léger, a female high-fashion apparel company.• Liaised with principle on marketing, branding and public relations efforts for the brand, which was represented and distributed by Ferrell International Limited in Singapore.• Involved in buying, to advertising, marketing and public relations and retail operations for two boutiques in Singapore.• Responsible for training of new staff to ensure they were up to speed and well-versed with their daily duties, which included communicating of offers and promotions to their base of customers.• Responsible for maintenance of databases and the back-end point-of-sale system – updating of inventory system, and ensuring sales and inventory data are accurately captured always. This included the regular reporting of sales data to management.• Liaising with overseas suppliers on selecting and buying jewelry pieces to sell as a part of the company’s proprietary fine jewelry brand.• Responsible for creating and updating inventory of jewelry and developing marketing materials (EDMs) which were sent out to the database of customers.• Also involved in leasing matters, including sourcing for new boutiques for the other brands that the group had interest in marketing, and working with various organizations through collaborations in events, so as to market and promote each other’s brands.

Singapore

• Responsible for advertising and promotion activities of Mandarin Gallery shopping mall.• Scope included marketing communications, replying to media enquiries, meeting media owners, website build coordination, events organization, maintenance and customer service matters of the mall and attending to tenants' requests.• Was in charge of the Concierge Department at Mandarin Gallery – developed standard operating procedures for the staff to adhere to, and constantly motivated the team to perform well in a fast-paced customer service environment.• Worked on the entire process of developing the company’s Annual Report.• Coordinated the mall’s soft opening Media Preview, and led the team in hosting approximately 100 members of the media from various publications and broadcast channels. Involved in the planning and execution of this entire event.• Worked with advertising agency on advertising and promotion for the new mall, vetting and pre-approving advertisement artworks and coordinating advertising schedule in various print media channels.• Worked hand-in-hand with the team for the Grand Launch of Mandarin Gallery – from invites to the various stages of planning and execution of the event.

Singapore

• Responsible for coordinating the building and maintenance of the hotel group’s corporate website (comprising six hotels) as well as its holding company, Overseas Union Enterprise Limited.• Centralizing of six hotels and corporate website into one consolidated website.• Coordinated the translation process of the Meritus website into Chinese and Japanese languages.• Maintenance of website involved using the Content Management System (CMS), customized by web developer for regular updates on the site, for all three languages.• Worked with developer on customizing and rolling out the Email Marketing System (EMS) for email marketing by the six hotels and the corporate office.• Executed email marketing campaigns, based on a specific schedule to various target segments at group level via the Email Marketing System (EMS).• Worked with IT department on domain management (purchase, renewal and non-renewals of domains).• Worked with vendor for Search Engine Optimization and Search Engine Marketing of the Meritus website.• Maintenance of databases submitted by the corporate office and all hotels.• Coordinated the launch of a Google advertisement campaign.• Analyzed web statistics (visitor trends on a monthly basis, and weekly basis where required).• Worked on the holding company’s Annual Report.• Coordination and management of all aspects of the group’s loyalty program membership.

Singapore

• Provision of operational support for the KrisFlyer Service Call Center and SIA’s overseas offices pertaining to KrisFlyer members.• Worked with Star Alliance partners in crediting mileage for KrisFlyer members.• Volunteered at the Crisis Management Center during the SQ006 crash at Taipei in October 2000.

Master'S Degree, Mass Communications, 3.91/4.00

Activities and Societies: Phi Kappa Phi, Alpha Sigma Lambda Master of Arts in Mass Communications

Advanced Certificate In Training And Assessment (Acta), Adult Learning / Andragogy, Competent

Bachelor'S Degree, Mass Communications, 3.93/4.00

Activities and Societies: Phi Kappa Phi, Alpha Lambda Sigma Bachelor of Arts in Mass Communications

High School, English Language And Literature, General

Activities and Societies: Humanities Club All subjects: English, English Literature, Mathematics, Science (Chemistry and Biology).