Jessica Allred Email & Phone Number

Houston, Texas, United States

Austin, Texas Area

I collaborate with a variety of clients across multiple industries to provide design services, including branding, logos, marketing materials, packaging, and social media content.

In my role as Design Lead, I oversee all creative direction and manage design processes from concept to completion. I work with multi-disciplinary project teams to develop and execute digital campaigns, client proposals, investor materials, and corporate collateral on an ongoing basis. Additionally, I led a comprehensive rebrand of Embree Group and its three underlying companies, establishing new corporate brand and visual communication standards across all print and digital assets.

Austin, Texas, United States

In this role, I was responsible for the design and messaging for the marketing of multi-family development projects. I translated high-level direction across a wide range of applications, including marketing materials, signage, and digital assets. Additionally, I developed and designed the visual direction for corporate marketing materials, including brochures, investor pitch books, and in-depth market reports.

I collaborated with creative, marketing, and product teams to develop retail marketing campaigns, managed the execution of visual merchandising and marketing strategies for key brand experiences (e.g. pop-up stores, product launches, and trade shows), and oversaw retail leads in 28 global subsidiaries. I created and implemented tools such as visual directives, assortment planning guides, in-field trainings, and internal communications strategies to support consistent, elevated brand experience at retail.

• Developed and implemented visual merchandising strategy across the retail channel• Spearheaded initiative to improve sales through visual merchandising and assortment direction• Provided visual merchandising planning, direction, and implementation for key brand experiences• Developed and led 2-day visual merchandising courses across the U.S. market

• Provided visual merchandising direction and hands-on support to top U.S. retailers• Planned and executed in-store marketing initiatives and ensured signage/messaging relevance • Developed and executed visual merchandising and marketing plans for all new stores

• Visual Merchandising Manager; Led the design and implementation of VM strategy• Responsible for hiring, training, and coaching a team of 20-25 people

Graphic Design

Accelerated, professional graphic design certificate program.

Ba, Anthropology, English

Activities and Societies: NCAA Division I Cross-Country, NCAA Division I Track and Field