Senior Content Manager | Upland Content Lifecycle Automation
Current• Content creation: thought leadership, PRs, marketing campaigns, customer-facing pieces, sales materials, social media, video scripting, web content • Content strategy: email marketing, website management, online training, social media• Concepting: development and follow-through of strategic marketing communications initiatives • Project Mgmt: assists in defining objectives, messages, tactics, timelines, and success metrics• Additional Ops: manages channel partner requests, data collection, analysis, and market research• Event coordination: largescale regional customer training sessions, annual customer summits, internal sales training events, product tradeshows, thought leader speaking engagements