Freelance Creative with a focus on dynamic storytelling and brand strategyExpertise in content creation, strategy, and graphic design across print and digital platformsClients include Harris For President, Congressional Black Caucus PAC, Hip-Politics, and Rolling Sea Action Fund

Developed and project managed content campaigns across various channels including Web, LCM, Paid, and Organic social, optimizing reach and impact.Formulated and executed comprehensive content strategies to drive audience growth and enhance brand visibility.Led the planning and execution of awareness and traffic initiatives for retail openings, contributing to increased footfall and revenue generation.Cultivated strategic relationships with thought leaders in the home interiors and… Show more Developed and project managed content campaigns across various channels including Web, LCM, Paid, and Organic social, optimizing reach and impact.Formulated and executed comprehensive content strategies to drive audience growth and enhance brand visibility.Led the planning and execution of awareness and traffic initiatives for retail openings, contributing to increased footfall and revenue generation.Cultivated strategic relationships with thought leaders in the home interiors and design sector, fostering brand advocacy and industry recognition.Developed and published evergreen content across social platforms, maintaining a cohesive brand narrative and fostering community engagement.Collaborated with the product lead to research, conceptualize, develop, test, and implement community-driven features across website, LCM, and social media platforms, fostering enriched customer engagement. Spearheaded and developed SOP for Yotpo review system adoption within LCM, Social, and Customer Service organizations.Provided exceptional customer service and monitored social media channels and external review platforms, proactively addressing inquiries and concerns to uphold brand reputation.Notable Achievements Spearheaded the successful launch of company social media presence across 6 platforms, ensuring brand consistency and engagement, resulting in an audience of over 25K in under one year from launch.Pioneered an influencer program, establishing partnerships with high-profile figures such as Rachel Zoe and Eva Chen, alongside mid-tier and micro-influencers specializing in home and design, yielding over 50 content pieces with a total media value of $65K, garnering over 1.5M impressions and 75K engagements. Achieved an impressive 8.33x return on investment within just 8 months of its launch. Show less

Spearheaded AR Lens creation and management for Retail, Luxury Fashion, and Beauty campaigns on Snapchat, driving paid and organic opportunities.Developed innovative pitches and creative strategies emphasizing Augmented Reality for renowned Fashion and Beauty brands, including Ulta, Louis Vuitton Moet Hennessy Portfolio, American Eagle, Adidas, Fendi, Dior, Gap, Old Navy, Levi’s, Nordstrom, and Athleta.Developed comprehensive AR strategies tailored to the unique needs and objectives of… Show more Spearheaded AR Lens creation and management for Retail, Luxury Fashion, and Beauty campaigns on Snapchat, driving paid and organic opportunities.Developed innovative pitches and creative strategies emphasizing Augmented Reality for renowned Fashion and Beauty brands, including Ulta, Louis Vuitton Moet Hennessy Portfolio, American Eagle, Adidas, Fendi, Dior, Gap, Old Navy, Levi’s, Nordstrom, and Athleta.Developed comprehensive AR strategies tailored to the unique needs and objectives of each client, leading to enhanced brand visibility and customer loyalty.Tested, refined, and meticulously project-managed developer AR lens creation on behalf of brands, adeptly solving challenges to meet deadlines and deliver a seamless user experience.Played a pivotal role in identifying emerging trends and monitoring product updates in AR technology, seamlessly integrating them into campaign designs to ensure brands stayed ahead of the innovation curve.Translated technical product concepts into marketing language to facilitate the adoption of innovative features in AR lens advertising to craft brand-forward user experiences tailored for Gen Z audiences, ensuring brand success and aiding B2B sales teams in meeting quotas.Conducted in-depth market research and competitor analysis to inform creative decisions and drive campaign effectiveness.Notable Achievements Collaborated closely with Sales, Brand Partnerships, and Global Brand Experiences teams to address common business challenges and enhance AR adoption, surpassing goals with a 113.5% quota achievement and generating $16.2M in ad sales revenue.Selected as a Mentor for the Storytelling Academy in Summer 2022, actively contributing to Creative Strategy and volunteering for Civics and Anti-Bullying initiatives. Show less

Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion across all platforms.Spearheaded partnerships and collaborations with esteemed entities including BET, Twitter, Spotify, Google, YouTube, Facebook, Library of Congress, National Archives, UNCF, several HBCUs, Smithsonian brands, and influential figures such as Michael B. Jordan, Elaine Welteroth, and Oprah, fostering impactful engagements and amplifying the museum's… Show more Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion across all platforms.Spearheaded partnerships and collaborations with esteemed entities including BET, Twitter, Spotify, Google, YouTube, Facebook, Library of Congress, National Archives, UNCF, several HBCUs, Smithsonian brands, and influential figures such as Michael B. Jordan, Elaine Welteroth, and Oprah, fostering impactful engagements and amplifying the museum's reach.Devised a guerrilla marketing approach, targeting niche audiences directly through outreach to schools, professors, and hobbyist groups, effectively maximizing engagement without additional ad expenditure.Assumed the role of lead social specialist for crisis communication and rapid response across all social media channels, ensuring the museum maintained a strong and positive online presence during challenging times.Notable Achievements Leveraged museum archives to produce original social videos, each valued at approximately $6,000, showcasing the institution's rich history and cultural significance.Directed content strategy initiatives pivotal to the growth of signature social media programs and campaigns, notably achieving a 288% increase in reach with the 2019 #HiddenHerstory campaign compared to the previous year.Crafted an integrated content strategy, curating monthly social media calendars, specialized campaigns, and overseeing paid marketing endeavors, resulting in a remarkable increase in paid reach by 72.51% and impressions by 89.91%. Show less

Managed the creation and implementation of monthly content calendars for Hilton's Curio Collection hotels, ensuring timely and relevant content across social media platforms.Cultivated and maintained cross-agency partnerships as well as relationships with influencers, fostering collaboration and ensuring the delivery of effective content while streamlining processes.Assisted in fact-checking, copy editing, and copywriting tasks to maintain the accuracy and quality of social media… Show more Managed the creation and implementation of monthly content calendars for Hilton's Curio Collection hotels, ensuring timely and relevant content across social media platforms.Cultivated and maintained cross-agency partnerships as well as relationships with influencers, fostering collaboration and ensuring the delivery of effective content while streamlining processes.Assisted in fact-checking, copy editing, and copywriting tasks to maintain the accuracy and quality of social media content.Collaborated closely with the Social Media Manager to execute social media strategies aligned with the brand's objectives and target audience.Monitored social media channels for brand mentions to maintain a positive brand image. Show less

Spearheaded the implementation and enhancement of social media strategies to actively engage students.Expanded social media reach through targeted initiatives and audience engagement tactics.Generated compelling marketing materials for departmental workshops and conferences, driving attendance and participation.Orchestrated the development and distribution of a weekly newsletter tailored to Diamond Leadership Program participants, ensuring timely and relevant communication.

Directed a team of staff members in the creation of magazine content, ensuring alignment with editorial standards and audience preferences.Maintained rigorous oversight to ensure all deadlines for content and technical aspects were consistently met.Collaborated closely with printers to oversee the publication and distribution process of the magazine.

Provided comprehensive support to Jenna Blaha, Tech Editor, and served as the First Assistant to Marie Claire Creative Director Nina Garcia, managing daily tasks including scheduling, expenses, and coordination of hi-res image acquisition.Developed insightful questions for moderated panels and Periscope interviews, contributing to engaging and informative content.Conceptualized and pitched monthly themes for the @Work Tech page, and created product mock-ups to enhance visual… Show more Provided comprehensive support to Jenna Blaha, Tech Editor, and served as the First Assistant to Marie Claire Creative Director Nina Garcia, managing daily tasks including scheduling, expenses, and coordination of hi-res image acquisition.Developed insightful questions for moderated panels and Periscope interviews, contributing to engaging and informative content.Conceptualized and pitched monthly themes for the @Work Tech page, and created product mock-ups to enhance visual presentations.Produced first drafts of online Tech stories and print pages, ensuring content alignment with editorial standards and audience interests. Show less

Provided guidance and counsel to the InterFraternity Council (IFC) and National Pan-Hellenic Council (NPHC) to support their organizational missions.Collaborated in the planning and execution of department events for the Temple community, ensuring seamless coordination and successful outcomes.Directed the planning and execution of the annual NPHC step show, overseeing logistics and ensuring a memorable experience for participants and attendees.Managed chapter rosters and maintained… Show more Provided guidance and counsel to the InterFraternity Council (IFC) and National Pan-Hellenic Council (NPHC) to support their organizational missions.Collaborated in the planning and execution of department events for the Temple community, ensuring seamless coordination and successful outcomes.Directed the planning and execution of the annual NPHC step show, overseeing logistics and ensuring a memorable experience for participants and attendees.Managed chapter rosters and maintained accurate insurance information to uphold organizational compliance and accountability.Inspired and motivated students to maintain a positive outlook and strive for academic and personal success in both their educational and life pursuits. Show less

Managed and maintained client relationships for major accounts including Dillard's, Nordstrom, Belk, and MarMaxx, serving as the primary point of contact for all account-related matters.Collaborated closely with buyers, inbound logistics, distribution, quality control, production, sales, and merchandising teams to coordinate efforts and ensure the timely delivery of Ralph Lauren products.Provided regular updates and communication to clients regarding order status, inventory… Show more Managed and maintained client relationships for major accounts including Dillard's, Nordstrom, Belk, and MarMaxx, serving as the primary point of contact for all account-related matters.Collaborated closely with buyers, inbound logistics, distribution, quality control, production, sales, and merchandising teams to coordinate efforts and ensure the timely delivery of Ralph Lauren products.Provided regular updates and communication to clients regarding order status, inventory availability, and any potential issues or delays, ensuring a high level of customer satisfaction. Show less

Managed and maintained client relationships for major accounts including Dillard's, Nordstrom, Belk, and MarMaxx, serving as the primary point of contact for all account-related matters.Collaborated closely with buyers, inbound logistics, distribution, quality control, production, sales, and merchandising teams to coordinate efforts and ensure the timely delivery of Ralph Lauren products.Provided regular updates and communication to clients regarding order status, inventory… Show more Managed and maintained client relationships for major accounts including Dillard's, Nordstrom, Belk, and MarMaxx, serving as the primary point of contact for all account-related matters.Collaborated closely with buyers, inbound logistics, distribution, quality control, production, sales, and merchandising teams to coordinate efforts and ensure the timely delivery of Ralph Lauren products.Provided regular updates and communication to clients regarding order status, inventory availability, and any potential issues or delays, ensuring a high level of customer satisfaction. Show less

Provided support in office management tasks, ensuring smooth operation of daily activities.Welcomed visiting consultants and students with professionalism and hospitality.Upheld office cleanliness standards to create a welcoming and organized environment.Managed incoming phone calls, messages, and emails efficiently and promptly.

Crafted weekly Style Advice of the Week fashion posts for North Carolina State University, offering insightful and engaging content to the university community.Conducted street style photography sessions and synthesized findings into comprehensive reports, providing valuable insights into fashion trends and preferences.

Strategized and executed promotional events, including bi-monthly parties and High School Prom Fashion Shows, to attract and expand clientele.Managed and curated content for social media platforms, including Tumblr, Twitter, and Instagram, to promote in-store promotions and engage with customers.Designed layouts for e-newsletters to effectively communicate promotions and updates to subscribers.Orchestrated bi-weekly floor sets and facilitated the processing of new merchandise to… Show more Strategized and executed promotional events, including bi-monthly parties and High School Prom Fashion Shows, to attract and expand clientele.Managed and curated content for social media platforms, including Tumblr, Twitter, and Instagram, to promote in-store promotions and engage with customers.Designed layouts for e-newsletters to effectively communicate promotions and updates to subscribers.Orchestrated bi-weekly floor sets and facilitated the processing of new merchandise to maintain a fresh and appealing retail environment. Show less

Delivered exceptional customer service, assisting clients in curating personalized undergarment wardrobes tailored to their individual needs and preferences.Demonstrated expertise in product knowledge, fostering customer loyalty through insightful recommendations and guidance.Maintained a focus on achieving daily sales and credit goals, contributing to the overall success and growth of the company.